Singapore SEO, SEM and lead generation agency with published monthly prices and 2022 awards
About Impossible Marketing
Impossible Marketing is a Singapore digital agency at 14A Yan Kit Road, near Tanjong Pagar. Alan Koh started it in 2012 as a sole proprietorship that taught SEO courses. Koh had left banking in 2009 to start his own businesses. The company formed Impossible Marketing Services Pte Ltd in 2016 as it added services. The team has 10 to 49 people, all in-house in Singapore. Koh, the founder and CEO, still teaches its SEO certification course in person.
In 2022, the agency won five awards across the MARKies and the Agency of the Year awards. These were Search Marketing Agency of the Year, Lead Generation Agency of the Year, Best Digital Strategist and two Most Effective Use of Digital awards. It is a Google and Meta partner. It is also a pre-approved vendor under Singapore's Productivity Solutions Grant and helps clients apply for EDGE grants that can cover up to half of eligible costs. Koh started a CSR programme, Project KATE, in 2015.
Their local SEO follows six steps: tune the Google Business Profile, keep business details consistent online, collect and reply to reviews, use location keywords, publish local content and add business schema. They even use 'dentist in Toa Payoh' as a sample keyword. For reviews, they suggest direct links or QR codes, asking at checkout or in follow-up emails, and training staff to ask. They warn against offering incentives. Local SEO comes inside every SEO package at no extra charge. The agency also sells optimisation for AI assistants such as ChatGPT, Gemini, Claude and Perplexity, as well as Google, Meta, LinkedIn and TikTok ads.
They have no dental case studies. Their client list includes Singtel, Lazada, SK Jewellery, Suntec Singapore, CPF Board, NUS and KK Women's and Children's Hospital, though no work for the hospital is described. About 30% of their work is in the medical sector, but none of their nine Clutch reviews comes from a healthcare client.
They are rated 4.9 on Clutch. Reviewers praise SEO plans built around their business, responsive communication and steady project management. The main wish is for more help with technical problems such as slow page speed, which small firms without IT staff struggle to fix. They have more than 700 reviews across Google, Facebook and YouTube, including a critical review from a former client about weak SEO delivery.
Starting prices are public. SEO starts at about $1,500 a month for small businesses and $3,000 or more for finance or legal firms. Google Ads management starts at $1,000 a month, and content marketing runs $1,000 to $2,000 a month. The minimum project is $1,000. Contract terms are not published. The agency suits Singapore clinics that want SEO and paid search under one roof and may qualify for grant support.
Impossible Marketing's Website
Impossible Marketing at a Glance
| Founded | 2012 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Singapore |
| Leadership | Alan Koh (Founder and CEO) |
| Languages | English |
| Pricing | SEO from about $1,500/month for SMEs and $3,000+/month for finance or legal; Google Ads from $1,000/month; social media ads $800-$1,500/month; content marketing $1,000-$2,000/month (ad spend excluded); local SEO included in SEO packages; minimum project $1,000+; PSG and EDGE grant support up to 50% |
| Tools & partnerships | Google Partner; Meta Partner; Productivity Solutions Grant pre-approved vendor; Trustindex review widget |
Dental Marketing Services
- SEO
- local SEO including Google Business Profile, NAP consistency, local content and schema
- review collection and response strategy
- AI search optimisation (GEO)
- Google Ads (SEM)
- Meta, LinkedIn and TikTok ads
- lead generation
- content marketing
- social media management
- website development
- SEO training courses
Why Dentists Choose Impossible Marketing
- Named Search Marketing Agency of the Year at the MARKies
- Won five awards in 2022
- Founder trains SEO teams
- Projects from $1,000 to $2,500
- 700+ reviews averaging 4.9
Key Strengths
- Pairs SEO with Meta Ads to produce qualified new-patient leads
- Gives practices clear explanations and consistent updates through a dedicated account manager
- Optimises practice content to appear in AI search answers for patients
- Runs search ads that put a practice in front of patients ready to book
Awards & Recognition
- Search Marketing Agency of the Year, Agency of the Year Awards (2022)
- Lead Generation Agency of the Year, Agency of the Year Awards (2022)
- Best Digital Strategist, MARKies (2022)
- Most Effective Use of Digital – Specific Audience, MARKies (2022)
- Most Effective Use of Digital – Customer Acquisition, MARKies (2022)
How the DSA Score Breaks Down
Points earned: 64.6 of 100 (profile 60 × 0.8 + client feedback 16.6). DSA Score: 93/100
What Clients Say About Impossible Marketing
- 4 on Google
- 3 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 4
- Clear reporting & honesty 3
- Communication & responsiveness 2
- More new patient bookings 2
In ShortClients consistently praise responsiveness and named account managers, and value for money on SEO/SEM packages.
Anonymous says the agency managed SEO, PPC and digital marketing well so the team no longer has to chase them.
See it on clutch.coLinda Huang reports increased leads and business growth from the engagement.
See it on clutch.coJacky Cheung appreciates the agency's follow-through and willingness to deliver.
See it on clutch.coShow 4 more client reviews
- Sofia Candelaria praises clear explanations of SEO work and consistent updates, singling out account manager Kavitha. Google
- Kishan Watermaxx: Long-term client says the team is very responsive and ready to help with any issue, and is happy with SEO results. Google
- YI CHENYU reports qualified leads from a three-month SEO and Meta Ads engagement and calls the team professional. Google
- Hiew Wee Soon finds the packages good value and the team proactive. Google
Where Impossible Marketing Is Listed
Questions Dentists Ask About Impossible Marketing
Do they have dental case studies?
No. They have no dental case studies. They use a dentist in Toa Payoh as a sample local SEO keyword, and KK Women's and Children's Hospital is among their clients.
How much does SEO cost with them?
SEO starts at about $1,500 per month for small businesses and $3,000 or more for finance or legal firms. Local SEO is included in every SEO package at no extra charge.
Can my clinic get a government grant for their services?
They are a pre-approved vendor under Singapore's Productivity Solutions Grant. They also help with EDGE grants, which can cover up to 50% of eligible costs.
How do they handle patient reviews?
They recommend sending direct review links or QR codes, asking after service or in follow-up emails and replying to every review. They advise against offering incentives, which Google does not allow.
What do clients criticise?
A recurring note on Clutch is that clients want more help with technical issues such as site speed. One former client's review says the SEO results were weak.
Reviews of Impossible Marketing
No reviews on this site yet. Have you worked with Impossible Marketing? Your review helps other dentists choose.