Nordic communications agency for PR, branding, influencers and content production
About InBold
InBold is a strategic and creative communications agency. Their slogan is Stories are better shared. They have offices in Copenhagen, Stockholm and Oslo, and a production team in Saigon, Vietnam. The agency was founded in 2007 and has a headcount of 50 to 249, with more than 140 people, or 147 specialists.
The agency was formed through a merger of two firms, The Color Club and Essencius. They are a certified partner of WSI, the international digital marketing network, which gives their team access to WSI tools and training. The site is published in English, Danish, Norwegian, Swedish and Vietnamese, and translation is one of their production services.
Their work centres on communications rather than search. Services include branding and campaigns, public relations, crisis and issue management, brand activation and events, influencer marketing, digital and media planning, and content production. Production covers film, 3D imagery, photo retouching, graphic design, translation and AI-assisted scaling of content across channels. They also offer sustainability communication. SEO accounts for only about 4 percent of their effort.
Healthcare does appear in their mix. Healthcare makes up around 10 percent of their industry focus and 13 percent of portfolio projects. Named clients include the hearing health group Demant and the medical device maker Ambu, alongside Coca-Cola, Singapore Airlines, Electrolux, VELUX, Nilfisk, Jabra, BoConcept and Ooni. Several of these clients have worked with them for more than eight years. No dental practices or dental groups are named.
For dental businesses, InBold is a better fit for reputation and brand work than for day-to-day local SEO. A Nordic clinic chain handling a merger, rebrand or public issue, or a dental product brand launching across Scandinavia, could use their PR, influencer and multilingual content capacity. A single practice wanting map pack rankings, Google Business Profile management and monthly keyword reports would find little evidence of that service on their site.
The hourly rate is 100 to 149 US dollars. Medium-sized businesses make up most of their client base by size. No project minimums, contract lengths or reporting terms are published, and no client reviews have been posted on GoodFirms.
InBold's Website
InBold at a Glance
| Founded | 2007 |
|---|---|
| Team size | 50-249 employees (about 140-147 people) |
| Headquarters | Copenhagen, Capital Region of Denmark, Denmark |
| Other offices | Stockholm, Oslo, Saigon (Ho Chi Minh City) |
| Languages | English; Danish; Norwegian; Swedish; Vietnamese |
| Pricing | $100-$149 per hour; no minimum published. |
| Tools & partnerships | WSI certified partner (WSI network tools and training); AI-based content scaling tools |
Dental Marketing Services
- Brand strategy and campaigns
- public relations and reputation management
- crisis and issue communication
- influencer marketing
- content and film production
- translation of marketing content
- digital and media planning
- SEO (minor share of work)
Why Dentists Choose InBold
- Largest firm on the Copenhagen list
- Since 2007
- 50 to 249 staff
- Listed for SEO in Denmark
- Capacity for clinic groups
Key Strengths
- Handles PR and reputation communications for practices alongside marketing
- Uses AI-based tools to scale practice content and patient communication assets
- Gives practices access to WSI digital marketing network tools and training
- Serves practices from offices in Stockholm, Oslo, Saigon and Copenhagen
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where InBold Is Listed
Questions Dentists Ask About InBold
Is InBold an SEO agency?
Mainly no. They are a communications agency, and SEO is about 4 percent of their work. PR, branding, influencer marketing and content production are their main services.
Do they have healthcare experience?
Healthcare is about 10 percent of their industry focus. Named clients include Demant and Ambu, which are hearing health and medical device companies.
Which countries do they cover?
They have offices in Copenhagen, Stockholm and Oslo, plus a production team in Saigon. Their website runs in five languages.
What is the WSI connection?
InBold is a certified partner of the WSI digital marketing network. This gives them access to WSI marketing tools and training.
What do they charge?
The rate is $100 to $149 per hour. No packages or minimum budgets are published.
Reviews of InBold
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