Copenhagen SEO-first agency with in-house training and large enterprise SEO cases
About InboundCPH
InboundCPH A/S is a Copenhagen search and inbound marketing agency based at Rosenvængets Allé 11 in Østerbro. It was founded by Henning Madsen, its CEO and chief SEO strategist, and Ian Rosenfeldt, its COO and chief AI strategist. Four partners lead social media, SEO, digital marketing and commercial work, and the team has 23 people (some pages say more than 25). It was founded in 2008 (some listings say 2013), and the agency has more than 20 years of SEO experience, with methods dating back to 1998.
SEO is the house specialty. Projects run through analysis, which includes an objective business case, a kickoff to agree strategy and an action plan, execution through content and link building, and dashboard reporting against shared goals. Specialist disciplines include technical SEO, copywriting, link building, site migrations, consulting, and AI-SEO aimed at visibility in ChatGPT and Gemini. Knowledge transfer is a strong theme: the agency runs SEO courses in Copenhagen, Aarhus, Aalborg and Odense, and trains client staff so in-house teams can carry the work forward. Google Ads, paid social, conversion and tracking work, and HubSpot marketing automation complete the offer.
Published cases come mostly from large brands. For IT group Atea, a partnership running since 2017, the agency delivered 60 million DKK in extra Google-driven revenue in the first year and 100 million DKK in the second, plus 56.98% more visitors from Google, on a webshop with more than 250,000 product pages. Other results include keyword visibility for TourCompass rising from 3% to 70%, a 90% increase in sales-qualified leads for Retriever, 49% more online revenue for Jem & Fix and a number one Google ranking for tour operator Spies. Clients also include FDM, Securitas and hearing-aid maker Oticon.
There is no dental client or dental landing page. The closest link is that Medical & Wellness is among the industries it serves. For a single dental clinic, the agency's scale and rates may be a stretch: rates run 150 to 250 USD an hour with a target budget above 25,000 USD. It aligns better with dental chains, groups or suppliers that manage many locations or product pages and want SEO skills built inside their own teams.
Independent reviews are scarce. It is a HubSpot Solutions Partner, but its HubSpot marketplace and TechBehemoths profiles show no client reviews, and a 2025 list of top Danish SEO agencies that places InboundCPH first was issued by the agency itself through Via Ritzau. Testimonials on its site credit it with strong growth for Atea, and the agency is not paid on commission. Prices are not published, though consultant-hour agreements are available.
InboundCPH's Website
InboundCPH at a Glance
| Team size | 11-50 employees |
|---|---|
| Headquarters | Copenhagen (Østerbro), Capital Region, Denmark |
| Leadership | Henning Madsen (Founder, CEO and Chief SEO Strategist); Ian Rosenfeldt (Founder, COO and Chief AI Strategist); Peter Schmidt-Svejstrup (CFO); Mark Mølgaard (Partner and Senior SEO Specialist); Peter Halling Hilborg (Partner and Digital Marketing Director); Philip Tovborg (Partner and Commercial Director); Josephine Ludvigsen (Partner and Head of Social) |
| Languages | Danish; English; Swedish |
| Pricing | Not published; consultant-hour agreements available; rates of 150-250 USD per hour and target budgets above 25,000 USD |
| Contracts & reporting | Starts with analysis and an objective business case, then kickoff, execution and dashboard reporting against shared goals; ongoing advisory by email and phone; not paid on commission |
| Tools & partnerships | HubSpot Solutions Partner; Google Partner; ActiveCampaign; Google Analytics |
Dental Marketing Services
- SEO business case and analysis
- technical SEO
- keyword analysis
- content and copywriting
- link building
- Google Business Profile and local SEO
- AI-SEO for ChatGPT and Gemini visibility
- SEO migration
- SEO consulting and staff training
- Google Ads
- paid social
- CRO and tracking
- HubSpot marketing automation
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Atea: 60 million DKK extra Google revenue in year one and 100 million DKK in year two, plus 56.98% more Google visitors (collaboration from 2017)
- TourCompass: keyword visibility from 3% to 70%
- Retriever: 90% growth in sales-qualified leads
- Jem & Fix: 49% increase in online revenue
- Spies: number one Google ranking for a key search
Why Dentists Choose InboundCPH
- SEO is the core service, led by a co-founder
- Atea SEO case covered by Computerworld and Dansk Markedsføring
- Reported 160 million DKK extra revenue for Atea
- Offers Google Business Profile work for local visibility
- Co-founder's bio lists past SEO work for Sundhed.dk
Key Strengths
- Writes content marketing that answers patients' questions about treatments
- Builds an SEO business case estimating a practice's growth potential before work starts
- Shares weekly ranking statistics with practices and holds quarterly evaluation meetings
- Trains in-house teams so a practice can run SEO itself
How the DSA Score Breaks Down
Points earned: 33.6 of 100 (profile 42 × 0.8 + client feedback 0). DSA Score: 87/100
Where InboundCPH Is Listed
Questions Dentists Ask About InboundCPH
Has InboundCPH worked with dental practices?
No dental client or dental page is published. Medical & Wellness is among its industries, and its named cases are mainly large brands such as Atea, Spies and Jem & Fix.
Who leads the agency?
It was founded by Henning Madsen, CEO and chief SEO strategist, and Ian Rosenfeldt, COO and chief AI strategist. Four partners lead SEO, social, digital marketing and commercial work.
Can it train my practice staff in SEO?
Yes. It offers SEO training for client employees and runs courses in Copenhagen, Aarhus, Aalborg and Odense, with on-site sessions on request.
What is its best-known result?
For Atea it delivered 60 million DKK of extra Google revenue in the first year and 100 million DKK in the second.
How much does it cost?
InboundCPH does not publish prices. Rates run 150 to 250 USD per hour, with a target budget above 25,000 USD.
Reviews of InboundCPH
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