Oklahoma City creative agency for brand campaigns, media planning, video and social
About Insight Creative Group (ICG)
Insight Creative Group, now branded ICG-ADV, is an advertising agency at 19 NE 9th Street in Oklahoma City. It was founded in 2006 by Eric Joiner, Rusty Duncan and Doug Farthing, and is OKC born and bred. Farthing is chief creative officer and a partner. Erin Acuff, vice president of client strategy, oversees media and creative strategy; she has more than 18 years in agencies, including media work in Chicago on brands such as MillerCoors and BMO. In 2009 the Greater Oklahoma City Chamber named ICG a Metro 50 company, a ranking of the area's fastest-growing firms.
The agency's service list is short: brand strategy, integrated marketing campaigns, media planning and strategy, social media, and video production and content. Its output includes TV commercials, billboards, media plans, websites and short social video, and it has separate account, social, creative, media and video teams. SEO is not offered as a stand-alone service, so practices buying mainly for search rankings should confirm who would handle that work.
Healthcare has been part of the roster from early on. St. Anthony Hospital was a client in 2009, and SSM Health St. Anthony remains a featured partner. For its For Nurses recruitment campaign, ICG put working nurses at the centre of the message and combined statewide billboards, paid social, a content series and a self-care box mailed to nurses across Oklahoma. Other health work includes the Saints March On campaign, the Orville's Code Stroke story about a stroke nurse navigator, a Pregnancy Resource Navigator commercial for the Oklahoma Department of Health, and mental health awareness campaigns for the Oklahoma Department of Mental Health and Substance Abuse Services.
The agency's creative output is well recognised locally. At the 2026 American Advertising Awards in Oklahoma, ICG won 23 awards, including ten golds, among them Orville's Code Stroke and Here for Every Bump. Farthing received the Lowe Runkle Distinguished Service Award for his long-running work to end child abuse. Other clients include the Oklahoma Department of Commerce, Beavers Bend Cabin Country, Carter Chevrolet, REI Oklahoma, Kiowa Casinos and Ted's Cafe Escondido.
No dental practices appear in its work. ICG fits a dental group or specialty practice in Oklahoma that wants a distinctive brand, broadcast and outdoor advertising, patient-facing video and social content, particularly for recruitment or a launch. Pricing is not published, and it has no reviews yet on Gartner Digital Markets, so references are best requested directly.
Insight Creative Group (ICG)'s Website
Insight Creative Group (ICG) at a Glance
| Founded | 2006 |
|---|---|
| Headquarters | Oklahoma City, Oklahoma, USA |
| Leadership | Doug Farthing (Co-founder, Chief Creative Officer and Partner); Eric Joiner (Co-founder and Partner); Rusty Duncan (Co-founder and Partner); Erin Acuff (Vice President of Client Strategy) |
| Languages | English |
| Pricing | $5,000+ · $150-$199/hr |
Dental Marketing Services
- Brand strategy and identity
- integrated advertising campaigns
- media planning and buying
- social media content and management
- video production
- patient testimonial and educational video
- website design
- billboard and broadcast advertising
Dental Clients & Results
- SSM Health St. Anthony: nurse recruitment campaign using statewide billboards, paid social, a content series and mailed self-care boxes (no metrics published)
Why Dentists Choose Insight Creative Group (ICG)
- Healthcare marketing is a stated specialty
- In Automobile Alley since 2006
- Buys broadcast and digital media for clients
- Clutch lists $150 to $199 per hour
- Also known by the short name ICG
Key Strengths
- Takes time to understand a practice's mission before creative work
- Produces patient testimonial and educational videos with scripting and storyboarding
- Runs market research to inform a practice's campaigns
- Manages practice social content on Facebook, Instagram, LinkedIn and TikTok
Awards & Recognition
- 23 awards (10 gold, 5 silver, 8 bronze) at the 60th American Advertising Awards, AAF Oklahoma (2026)
- Greater Oklahoma City Chamber Metro 50 company (2009)
- Lowe Runkle Distinguished Service Award to Doug Farthing
How the DSA Score Breaks Down
Points earned: 42.9 of 100 (profile 35 × 0.8 + client feedback 14.9). DSA Score: 89/100
What Clients Say About Insight Creative Group (ICG)
- 4 on Google
Clients Most Often Praise
- Understanding of dentistry 1
In ShortRecent Google reviews, several from nonprofits, praise deep understanding of mission and full-service expertise.
Melissa Eick said ICG took time to deeply understand her organization's work and mission.
See it on designrush.comNonprofit client calls the engagement one of the most meaningful in its ten-year history.
See it on designrush.comChristopher Dingess called ICG a fantastic full-service agency with sharp industry minds.
See it on designrush.comShow 1 more client review
- Jenny Gregory praised a professional company and staff; highly recommends. Google, 5 February 2026
Where Insight Creative Group (ICG) Is Listed
Questions Dentists Ask About Insight Creative Group (ICG)
Does ICG have healthcare experience?
Yes. SSM Health St. Anthony is a long-standing client, and the agency has also made campaigns for the Oklahoma Department of Health and the state Department of Mental Health and Substance Abuse Services.
Does ICG offer SEO?
Not as a stand-alone service. Its services are brand strategy, integrated campaigns, media planning, social media and video. Practices focused on search rankings should ask how search work would be handled.
Who founded ICG?
Eric Joiner, Rusty Duncan and Doug Farthing founded the agency in Oklahoma City in 2006. Farthing is chief creative officer and a partner.
Can ICG make video for a dental practice?
Video production and content is one of its core services, and its healthcare work includes story-led pieces such as Orville's Code Stroke for SSM Health St. Anthony, which won a gold ADDY in 2026.
Has ICG worked with dentists?
No dental clients appear in its published work.
Reviews of Insight Creative Group (ICG)
No reviews on this site yet. Have you worked with Insight Creative Group (ICG)? Your review helps other dentists choose.