Palermo advertising and web agency since 2006 handling sites, SEO, print and software
About Interactive and Design
Interactive and Design, often shortened to IAD, is a communication and web agency founded in Palermo, Sicily, in 2006 by Dario Capizzi. It works from Via del Bersagliere in Palermo and has a second office in Cassina de' Pecchi, east of Milan. Its people work as artisans of communication, combining the planning of an advertising agency with the technical work of a web agency. It has completed more than 500 projects for over 300 clients since it began.
The service range is wide. On the web side it builds business websites, e-commerce stores and custom web applications, and runs SEO and social media. On the communication side it designs logos, packaging, brochures, catalogues and outdoor campaigns. A software house unit produces ERP systems linked to online shops and bespoke management software. Projects covered in the press in 2021 include official football club helmets for Inter, Juventus and Catania, and a helmet line for BHR S.p.A., the Italian licensee of Warner Bros.
Its SEO follows a standard sequence: site and market analysis, keyword research that looks for less competitive terms, technical fixes for speed, code and URLs, optimised copy and blog content, link building and periodic reports using Google Analytics. Local SEO for Palermo and Sicily centres on Google Business Profile. Its local SEO advice also covers collecting reviews, using local keywords and earning mentions in local press. It does not promise first place on Google, and prices depend on scope.
There is no dental specialism. Its healthcare clients are pharmacies, and Farmacia Naurra has left a review on its home page. Other clients include Mercedes, Sparco, Cantine Rallo, Regione Sicilia and SKK Doner. The agency has had coverage in Il Sole 24 Ore and won a Stelle dell'e-commerce award.
For a Sicilian dental practice, the agency would fit best as a general partner for a new website, brand identity, printed patient materials and local search, rather than a dental marketing specialist. It has a 4.8 rating on Google, and reviewers often name Dario Capizzi. A free consultation is offered, with a reply within 24 hours, and pricing is quoted per project.
Interactive and Design's Website
Interactive and Design at a Glance
| Founded | 2006 |
|---|---|
| Headquarters | Palermo, Sicily, Italy |
| Other offices | Cassina de' Pecchi (Milan) |
| Leadership | Dario Capizzi (founder and owner) |
| Languages | Italian |
| Pricing | No prices published. Costs depend on site complexity, competition, goals and duration; flexible plans and a free evaluation with custom quote. |
| Contracts & reporting | Free consultation with reply within 24 hours; periodic SEO progress reports. Indicative timelines: logo restyling about 10 days, e-commerce launch up to about 2 months. |
| Tools & partnerships | Google Analytics; Google Business Profile; Figma; Sketch; Adobe XD; InVision; Miro |
Dental Marketing Services
- Website design
- local SEO with Google Business Profile
- technical SEO
- SEO content and blog articles
- link building
- social media management
- logo and brand identity
- brochures and printed materials
- custom web apps
Why Dentists Choose Interactive and Design
- Client list includes four pharmacies, among them Farmacia Naurra
- Combined advertising and web agency work in 2006
- Cantine Rallo site named CSS Winner 'site of the day'
- Second office in Cassina de' Pecchi near Milan
- Also designs packaging, brochures and outdoor ads
Key Strengths
- Sets up privacy-first cookie consent on practice websites as a CookieYes partner
- Studies the local dental market before setting practice goals and planning work
- Designs practice logos, brochures and printed patient materials
- Runs SEO and social media to keep a practice visible to local patients
Awards & Recognition
- Le Stelle dell'e-commerce
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where Interactive and Design Is Listed
Questions Dentists Ask About Interactive and Design
Does Interactive and Design have dental clients?
No dental clients are named. Its healthcare experience is with pharmacies, such as Farmacia Naurra, which left a review on its home page.
How does the agency approach local SEO?
It optimises Google Business Profile for Palermo and Sicily, adds local keywords and encourages customer reviews. Its wider SEO work covers technical fixes, content and link building.
Who runs Interactive and Design?
The agency was founded in Palermo in 2006 by Dario Capizzi, who is its owner. Client reviews frequently mention him by name.
Where are its offices?
Its main office is on Via del Bersagliere in Palermo. It also has an office in Cassina de' Pecchi near Milan.
Can it produce printed materials for a practice?
Yes. Alongside websites it designs logos, brochures, catalogues, packaging and outdoor advertising. This can suit a practice that wants consistent branding online and in the waiting room.
Reviews of Interactive and Design
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