Chattanooga branding, web and SEO studio with dental practice rebrands and launches
About Interactive ID
Interactive ID is a website design and marketing company in Chattanooga, Tennessee, working from 7540 Bonnyshire Drive. It was founded in 2001 (some of its pages say more than 18 years in business) and has a team of 10 to 49, and some clients have stayed since the start. The name comes from their process of interacting with clients to understand problems before proposing fixes. William Wilkinson is CEO and handles design, SEO, development and lead generation. Mark Rico is senior copywriter and Sherry Pleso is project manager.
The service list joins brand and print work with digital marketing: websites, logos, branding, graphic design, photography, Google and Facebook ads, social media, SEO and SEM, content writing, consulting, printing and secure hosting. Dental work makes up about 20 percent of their projects, the largest single industry share, with medical at a further 5 percent.
Their dental approach is clearest in the McKinney Dental case study. Dr. Josh McKinney bought an existing practice in downtown Chattanooga, and because Interactive ID had served the previous owner, he hired them for the rebrand. They produced a new logo and visual system, business cards, appointment cards and patient forms, a custom SEO-friendly website, and use of paid ad data to sharpen targeting. The practice also receives monthly SEO content and blog posts. Elite Smiles of Knoxville, a new office, is the other dental project in their portfolio, covering brand, website, copy and Google Business Profile setup. Neither case study publishes ranking or patient numbers.
Reviews feature in their local SEO advice. A May 2023 article recommends aiming for a 4.9 to 5.0 Google rating, asking customers by email or through a review page with a short link, and answering every review, including bad ones, while avoiding incentives. Premier Dental Group, quoted in the same article, found that rebranding a dental practice can be hard and that the team exceeded expectations.
The agency suits new practices, practices changing hands and owners who want logo, print, website and search handled by one local team, mainly in Tennessee. Outside dentistry, named clients include Reliant Bank, First Bank Mortgage, Unum, Miller Industries and the Chattanooga Boy Scouts, with portfolio work for HVAC, legal, plumbing and restoration firms.
In 2023 they were named among the best web designers and best SEO agencies in Chattanooga by Expertise.com, won an UpCity Local Excellence award, and appeared in Clutch's top digital marketing and graphic design lists for the city. It is rated 5.0 on Google across 94 reviews, with reviewers focusing on long relationships and local service. The company avoids long-term contract lock-in. Hourly rates run $80 to $135, with monthly engagements from $1,000 to $2,750.
Interactive ID's Dental SEO Page
Interactive ID at a Glance
| Founded | 2001 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Chattanooga, Tennessee, USA |
| Leadership | William Wilkinson (CEO); Mark Rico (Senior Copywriter); Sherry Pleso (Project Manager) |
| Languages | English |
| Pricing | Hourly rates of $80-$135 and engagements of $1,000-$2,750 per month. |
| Contracts & reporting | The company avoids long-term contract lock-in. |
| Tools & partnerships | WordPress-style custom websites; Google Ads; Facebook Ads; secure website hosting |
Dental Marketing Services
- Dental logo and brand identity
- practice rebrands after acquisition
- custom SEO-friendly websites
- Google Business Profile setup
- monthly SEO content and blog writing
- Google and Facebook ads
- printed materials such as appointment cards and patient forms
- website hosting
Practice Types They Work With
- General dentistry
- new practice launches
- practice acquisitions and rebrands
Dental Clients & Results
- McKinney Dental: full rebrand, new website, ad data integration and ongoing monthly SEO content after a change of ownership (no metrics published)
- Elite Smiles of Knoxville: brand, website, copy and Google Business Profile for a new office (no metrics published)
Dental Practices They Have Worked With
- McKinney Dental (Chattanooga, TN)
- Elite Smiles of Knoxville (Knoxville, TN)
- Premier Dental Group
Why Dentists Choose Interactive ID
- Two named Tennessee dental clients
- Full brand launches
- Good after a practice purchase
- Google profile setup
- Local Chattanooga team
Key Strengths
- Extends the brand to appointment cards, intake forms and other office materials
- Writes monthly treatment content and blog posts to improve practice keyword rankings
- Uses paid ad campaign data to refine targeting for new patient appointments
- Secure website hosting for practice sites
Awards & Recognition
- Expertise.com Best Web Designers in Chattanooga 2023
- Expertise.com Best SEO Agencies in Chattanooga 2023
- UpCity Local Excellence Winner Chattanooga 2023
- Clutch Top Digital Marketing Company in Chattanooga 2023
- Clutch Top Graphic Design Company in Chattanooga 2023
How the DSA Score Breaks Down
Points earned: 30.5 of 100 (profile 22 × 0.8 + client feedback 12.9). DSA Score: 86/100
What Clients Say About Interactive ID
- 4 on Google
Clients Most Often Praise
- Dental website design 3
- Higher Google Maps & local rankings 2
- Value for money 1
In ShortGoogle reviews praise long-term relationship, local service and website design/visibility gains.
Ooltewah Nursery values supporting a local business and praises the customer service.
See it on designrush.comamessnger praises Will and staff for going beyond expectations in web design and marketing.
See it on designrush.comHappy with website design and resulting gains in market visibility.
See it on designrush.comShow 1 more client review
- Robert Paden Tree People: Happy with website design and market visibility gains (text duplicated under a second Robert Paden review). Google, Aug 4, 2025
Where Interactive ID Is Listed
Questions Dentists Ask About Interactive ID
Has Interactive ID worked with dental practices?
Yes. Their portfolio includes McKinney Dental in downtown Chattanooga and Elite Smiles of Knoxville, and Premier Dental Group has left them a review. Dental work makes up about 20 percent of their projects.
Can they help after I buy an existing practice?
Their McKinney Dental project was exactly that case. After Dr. Josh McKinney bought the practice, they rebuilt the logo, print materials, website and ongoing SEO content.
Do they handle ongoing SEO or only websites?
Both. McKinney Dental receives monthly SEO content and blog writing, and the agency also runs Google and Facebook ads.
Do they require long contracts?
No. The company avoids long-term contract lock-in. Monthly engagements run from about $1,000 to $2,750.
Who will I work with?
William Wilkinson is CEO and works on design, SEO and development. Mark Rico writes content and Sherry Pleso manages projects.
Reviews of Interactive ID
No reviews on this site yet. Have you worked with Interactive ID? Your review helps other dentists choose.