Lisbon marketing, AI and web agency with SEO/GEO and monthly site care plans
About JELLY
JELLY, trading as Jelly – Digital Agency, Lda., is a Lisbon marketing, communication and artificial intelligence agency with its address at Rua Dom João V 29C. It has operated since 2010, giving 16 years in business, and has 22 people and 52 brands served. The team works in an almost entirely remote setup.
Gonçalo Malho Rodrigues is the founder and CEO. In October 2022 businessman Nuno Baptista Marques and Paulo Cleto Duarte, an executive board member at UNILABS, came in as investors and joined the management, with the aim of reaching Portugal's top ten agencies within five years. Maria Félix da Costa was appointed COO in January 2025. In November 2024 the agency signed a partnership with Informa D&B to bring business opportunity analysis into its B2B marketing plans.
The agency now organises its work into four areas: branding, marketing, AI and technology, the last covering websites, e-commerce, CRM and CDP systems. It has a dedicated SEO and GEO service, branded as search everywhere optimisation, and its AI offer includes writing sites and content so that AI search agents can read and recommend them. AI projects follow four steps: a two-week diagnosis, a pilot, scaling and a hand-over phase where the client team is trained. The agency stresses execution, and staff join the client team rather than advising from a distance.
Healthcare experience is limited but real. For TO BE. Clínica by Teresa Branco, a Lisbon nutrition and weight-management clinic, JELLY designed, built and published a website in under a month and handled photo and video production. Other named clients include Cetelem, NUK, Native Açaí, YTC – Your Travel Collection, Kompetenza, APIT, Audit2Measure and Sabrab. No dental practices appear in its published work.
For practices that already have a WordPress site, the JellyCARE plans are the clearest priced offer. The base plan costs 75 euros a month and covers daily security checks, theme and plugin updates, database clean-up, broken link checks, analytics and a monthly report. JellyCARE Plus costs 90 euros a month and adds daily cloud backups and safe updates. Both run with no lock-in, VAT is extra, and an SEO ranking add-on compares search positions against competitors.
JELLY's Website
JELLY at a Glance
| Founded | 2010 |
|---|---|
| Team size | 22 employees |
| Headquarters | Lisbon, Lisbon District, Portugal |
| Leadership | Gonçalo Malho Rodrigues (Founder and CEO); Maria Félix da Costa (COO); Paulo Cleto Duarte (Partner and Manager); Nuno Baptista Marques (Partner and Manager) |
| Languages | Portuguese, English |
| Pricing | JellyCARE website maintenance 75 EUR/month; JellyCARE Plus 90 EUR/month; VAT extra. Other services quoted per project. |
| Contracts & reporting | JellyCARE plans are monthly with no lock-in and include a monthly report; AI projects start with a two-week diagnosis. |
| Tools & partnerships | WordPress; Google Analytics; CRM and CDP platforms; Informa D&B data partnership |
Dental Marketing Services
- SEO and GEO (search everywhere optimisation)
- website design and development
- paid media
- social media content
- photo and video production
- CRM and CDP setup
- AI agents for customer service
- JellyCARE website maintenance
Dental Clients & Results
- TO BE. Clínica by Teresa Branco: website designed, built and published in under one month, plus photo and video production
Why Dentists Choose JELLY
- Ran strategy and paid media for TO BE. Clínica
- In business since 2010 according to its own site
- Team of 22 people based in Lisbon
- Official partner of the Heróis PME programme
- Builds CRM and CDP setups as well as websites
Key Strengths
- Offers search everywhere optimisation so practices appear in Google and AI search
- Runs JellyCARE maintenance with daily security checks and plugin updates for practice sites
- Monitors practice website uptime and broken links and sends a monthly report
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where JELLY Is Listed
Questions Dentists Ask About JELLY
Has JELLY worked with clinics?
Yes. They built the website for TO BE. Clínica by Teresa Branco in under a month and produced its photos and video. No dental clinics appear in their published work.
Do they offer SEO for AI search?
Yes. They run an SEO and GEO service branded search everywhere optimisation, and their AI offer includes making content readable for AI search agents.
How much does website maintenance cost?
JellyCARE costs 75 euros a month and JellyCARE Plus 90 euros a month, plus VAT. Both are monthly with no lock-in.
Who leads the agency?
Founder Gonçalo Malho Rodrigues is CEO and Maria Félix da Costa has been COO since January 2025. Investors Paulo Cleto Duarte and Nuno Baptista Marques joined the management in 2022.
What reporting do clients receive?
JellyCARE plans include a monthly report on the work done and key analytics. An optional add-on tracks search rankings against competitors.
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