Veteran-owned Franklin web and marketing firm covering sites, SEO, ads and ADA work
About JLB
JLB is a web design and digital marketing company headquartered at 200 Seaboard Lane in Franklin, Tennessee, just south of Nashville. The letters stand for Joy, Life, Business. Besides Franklin, they run offices in Louisville, Kentucky and Chattanooga, Tennessee, and they serve clients in Brentwood, Nashville, Spring Hill, Columbia and Murfreesboro. The firm serves more than 1,100 active client brands and is veteran owned, with SBA veteran certification.
It was founded in 2003 and has more than 20 years in business. CEO Ken Royer leads a business started to fix the fragmented way agencies sold online marketing, where a client might need several vendors for one website. In 2024 it earned a fifth Inc. 5000 listing at rank 4,615, and by October 2025 it was a six-time honoree. In 2025 JLB also became the first Nashville agency with AI-Rated status. It has won the Franklin Is Sizzle Awards several times for web design and development.
The SEO work is split into on-site tasks, such as keyword research, title, header and meta description edits and URL structure, and off-site tasks, such as link building and consistent directory listings. Monthly work can include redirects, analytics setup, robots.txt and sitemap upkeep, and ADA and security fixes. They also sell generative engine optimization aimed at ChatGPT, Google AI Overviews, Perplexity and Grok. Their AI toolkit adds a round-the-clock chat assistant that answers visitor questions and captures leads after hours, AI-drafted content that staff edit, and automatic captions and alt text for accessibility.
JLB is a generalist rather than a dental specialist. Its healthcare offer covers web design, media buying, social media and campaign strategy for health organisations, drawing on Nashville's standing as a healthcare hub, but it has no named dental clients and does not address HIPAA. The most concrete dental example is a pediatric dental practice in its Franklin SEO work that received a new website and local SEO and reached 42 new patient requests a month within five months. Health-adjacent portfolio work includes STAR Physical Therapy, and other clients include The Franklin Theatre, Fisk University, TSU, Peg Leg Porker and Nissan Stadium.
The firm fits practices in middle Tennessee or Kentucky that want one vendor for the website, hosting, ADA compliance, SEO and Google Ads. Prices are quoted rather than published, though a SmartWeb option offers small-business sites with no upfront cost. Websites come with free monthly support and a monthly activity report, and clients have regular monthly meetings. They have no Clutch reviews yet, so independent feedback comes mainly from Google.
JLB's Website
JLB at a Glance
| Founded | 2003 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Franklin, Tennessee, USA |
| Other offices | Louisville, Kentucky; Chattanooga, Tennessee |
| Leadership | Ken Royer (CEO) |
| Languages | English |
| Pricing | No published SEO or marketing prices; projects are quoted. SmartWeb is a small-business website with zero upfront cost. |
| Contracts & reporting | Free monthly website support and a monthly website activity report; WebLife client dashboard; SEO is ongoing monthly work. |
| Tools & partnerships | Google Partner; WebLife Dashboard; SmartWeb; AI-Rated status; Google Analytics |
Dental Marketing Services
- Dental website design and development
- local SEO
- generative engine optimization for AI search
- Google Ads management
- social media marketing
- ADA compliance
- hosting, maintenance and security
- directory listing management
- backlink building
- AI chat assistant for after-hours enquiries
Practice Types They Work With
- Pediatric dentistry
Dental Clients & Results
- Unnamed pediatric dental practice: 42 new patient requests per month within five months of a new website and local SEO
Why Dentists Choose JLB
- Publishes a web design price range starting at $2,000
- Reports more than 1,100 active clients
- Named to the Inc. 5000 list seven times
- Google Partner for 13 years
- Portfolio includes Star Physical Therapy
Key Strengths
- Trains practice staff to run their site, with monthly support afterwards
- Performs all work in-house with no outsourcing of practice projects
- Offers generative engine optimisation so practices appear in AI search
- Builds custom AI tools and automation for practice front-office workflows
Awards & Recognition
- Inc. 5000 (five listings by 2024, six-time honoree by October 2025)
- Franklin Is Sizzle Awards, best web design and development
- AI-Rated agency status (2025)
How the DSA Score Breaks Down
Points earned: 38.9 of 100 (profile 30 × 0.8 + client feedback 14.9). DSA Score: 88/100
What Clients Say About JLB
- 4 on Google
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Dental website design 2
- Value for money 1
- Communication & responsiveness 1
In ShortRecent Google reviewers praise a seamless website build process, clear communication, and ongoing SEO and Ads support.
James Dussich calls the team professional and self-sufficient, with a good grasp of client needs, and says they helped build his brand's visual side.
See it on designrush.comChad Hickey says JLB redesigned his company's website and took over Google Ads and SEO, and is doing a good job on all three.
See it on designrush.comLacey Cromley calls the process from consultation to launch seamless, values the training and monthly support, and plans to continue with JLB on SEO.
See it on designrush.comShow 1 more client review
- Mark Mosley is happy with the website JLB built for his business and cites clear communication, met deadlines and a responsive site. Google, 1 July 2025
Where JLB Is Listed
Questions Dentists Ask About JLB
Has JLB worked with a dental practice before?
Yes. A pediatric dentist received a new website and local SEO from them and reached 42 new patient requests per month within five months. The practice is not named.
Where are JLB's offices?
Their headquarters is at 200 Seaboard Lane in Franklin, Tennessee. They also have offices in Louisville, Kentucky and Chattanooga, Tennessee.
Does JLB publish its prices?
No. Prospects request a quote or proposal. A SmartWeb option offers a small-business website with no upfront cost.
Can JLB help my practice show up in AI search tools?
They offer generative engine optimization aimed at ChatGPT, Google AI Overviews, Perplexity and Grok. In 2025 they gained AI-Rated status, which supports AI search, reviews and website interactivity services.
What ongoing support comes with a JLB website?
The company offers free monthly support and a monthly report on website activity. Clients can also use the WebLife dashboard to follow their site.
Reviews of JLB
No reviews on this site yet. Have you worked with JLB? Your review helps other dentists choose.