Albuquerque healthcare branding and advertising agency with in-house media planning
About K2MD
K2MD Health is a branding and advertising agency in Albuquerque, New Mexico, that works only in healthcare. Its office is at 316 Osuna Road NE, Suite 402. The agency has worked with healthcare organisations and their patients for more than 35 years. It was founded in 1988 and has a team of under 49 people. Its tagline is More Human Connections. Frank Duran is director of strategy and client services, Randall Marshall is creative director and Matt Rader is media director.
The agency's work centres on brand building for hospitals, health systems and insurers. Its Brand Building Blueprint moves from discovery and research, including stakeholder audits and SWOT and PEST analysis, to strategy, creative development, launch and measurement. Measurement covers market share, leads, digital tracking, awareness and sales data. Services include research, naming and identity, signage and wayfinding, internal branding, TV, radio, print and outdoor advertising, and media planning and buying. Digital work covers website design, SEO and SEM, programmatic buying, geo-fencing, retargeting and social media.
For dentists, K2MD fits best where the need is a brand launch or rebrand with paid media, such as a new dental group or a large practice entering the New Mexico market. Search optimisation is one part of a broader brand and media service, not a standalone dental SEO programme. It has no dental clients or dental pages. Smaller practices that only want monthly local SEO and Google Business Profile management may find the offer larger than they need.
Published work includes the rebrand of the former Saint Francis Hospital in Topeka as The University of Kansas Health System Saint Francis Campus, covering identity, signage, launch advertising and media buying. Other named clients include Lovelace Women's Hospital, Lovelace Heart Hospital, UT Health, Hackensack Meridian, True Health, ABQ Health Partners and BeWell, the New Mexico health insurance exchange. In 2014 BeWellNM picked K2MD as one of four agencies from 18 bidders for a roughly 6.1 million dollar account. In 2025 the BeWell brand refresh won Internet Advertising Competition awards for best health care and best integrated campaign.
There are no client reviews on major directories. The average rate is 125 dollars an hour and the minimum budget is 1,000 to 10,000 dollars. The agency is a member of the Society for Health Care Strategy and Market Development and exhibited at SHSMD25 in Dallas.
K2MD's Website
K2MD at a Glance
| Founded | 1988 |
|---|---|
| Team size | Under 49 employees |
| Headquarters | Albuquerque, New Mexico, USA |
| Leadership | Frank Duran (Director of Strategy and Client Services); Randall Marshall (Creative Director); Matt Rader (Media Director) |
| Languages | English |
| Pricing | $125/hr average; minimum budget $1,000-$10,000. |
| Tools & partnerships | Programmatic buying; geo-fencing and micro-targeting; retargeting; SEM; SHSMD member |
Dental Marketing Services
- Brand strategy and positioning
- market research
- naming and logo design
- website design
- SEO and SEM
- social media strategy
- programmatic and retargeting ads
- geo-fencing
- TV, radio, print and outdoor advertising
- media planning and buying
- signage and wayfinding
Dental Clients & Results
- The University of Kansas Health System Saint Francis Campus: full rebrand, signage and launch campaign (no metrics published)
- BeWell: brand refresh campaign, 2025 Internet Advertising Competition award winner
Why Dentists Choose K2MD
- Healthcare is its stated industry focus
- Founding year listed as 1988
- Worked with insurer New Mexico Health Connections
- Has media planners on its own staff
- Listed rate is $125 per hour
Key Strengths
- Offers analytics and research to inform a practice's marketing decisions
- Provides naming services for new healthcare brands or practices
- Builds customized plans for each practice rather than off-the-shelf packages
Awards & Recognition
- 2025 Internet Advertising Competition: Best Health Care Integrated Ad Campaign and Best Advertising Integrated Ad Campaign (BeWell Brand Refresh)
How the DSA Score Breaks Down
Points earned: 32.8 of 100 (profile 41 × 0.8 + client feedback 0). DSA Score: 87/100
Where K2MD Is Listed
Questions Dentists Ask About K2MD
Does K2MD work with dental practices?
Their focus is healthcare in general, mainly hospitals, health systems and insurers. They have no dental clients or dental-specific services.
Do they offer SEO?
Yes, as part of digital and media services that include website design, SEO and SEM strategies, programmatic buying and retargeting. SEO sits inside wider brand and advertising work.
What kind of projects do they handle?
They run full rebrands and launch campaigns, such as renaming a Topeka hospital as part of The University of Kansas Health System. Work spans research, identity, signage, advertising and media buying.
Have they won awards?
Their BeWell brand refresh won two 2025 Internet Advertising Competition awards, including best health care integrated campaign.
What do they charge?
The average rate is $125 an hour and the minimum budget is $1,000 to $10,000. The agency does not publish prices on its site.
Reviews of K2MD
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