Örebro HubSpot partner agency focused on content and inbound marketing for B2B
About Kennedy Group AB
Kennedy Group AB trades as Kennedy Marketing and works from Örebro in central Sweden. It is a digital growth agency. It launched in 2016 and has a small team. The agency has been a certified HubSpot partner since 2015, as the founders were running HubSpot work before the company was formally set up. Co-founder and CEO John Kennedy has more than 25 years in international sales, brand building, loyalty programmes and digital marketing, with CEO and board roles in the UK, Belgium and the Nordics. He holds Inbound Marketing and Google Ads certifications. Co-founder and partner Yvonne Kennedy has a background in children's book sales.
Their work starts with positioning rather than rankings. They build buyer personas, map the customer journey, check competitor messaging and then plan content and distribution. SEO sits inside that content system. They offer keyword research, search-intent analysis, content audits with gap analysis, optimised website copy and blogs, and SEO audits and strategy under their solutions menu. Around this they run Google Ads, Facebook Ads, HubSpot CRM rollout, marketing automation, branding and inbound sales programmes. Qualifying prospects can get a free online marketing review covering their website, social channels and paid campaigns.
The agency has no dental or healthcare focus. Its sectors are SaaS, B2B, start-ups, retail, hotels, cybersecurity and professional services, and information technology is their largest client sector. Clients are spread across Swedish cities including Stockholm, Gothenburg, Uppsala, Malmö and Umeå, plus countries such as Norway, Denmark, Finland, Germany, the UK and the USA. A dental group that runs its patient communication through HubSpot, or a new practice brand that needs positioning and written content before search work, is the closest fit. A practice that mainly needs map-pack rankings and review management would find little evidence of that work here.
Published results are limited. Happybooking's organic Google traffic more than doubled after six months. For Spintr they built a HubSpot process around its existing CRM, with new contract workflows and dashboards. Sprekenhus saw more online attention and good team communication. Reviews on The Manifest cover HubSpot, Google Ads and Facebook Ads management for an entertainment company, website copy and daily social posts for a GDPR software firm, and influencer PR for an animation studio.
Across ten reviews on The Manifest the agency averages 4.8, with timeliness and value both rated 4.9. Reviewers point to a pragmatic, analytical style and close involvement from the founder. Clutch named the agency a Leader Award winner for Western Europe in 2021, the second year in a row it was featured. No prices are published. Six reviewed projects were under $10,000 and three between $10,000 and $49,000. Engagements begin with a booked consultation through their contact page.
Kennedy Group AB's Website
Kennedy Group AB at a Glance
| Founded | 2016 |
|---|---|
| Headquarters | Örebro, Örebro County, Sweden |
| Leadership | John Kennedy (CEO and Co-Founder); Yvonne Kennedy (Co-Founder and Partner) |
| Languages | English; Swedish market |
| Pricing | No prices published. Six reviewed projects were under $10,000 and three between $10,000 and $49,000. |
| Contracts & reporting | Engagements start with a booked consultation; a free online marketing analysis is offered to prospects who meet set criteria. No contract length or reporting cadence published. |
| Tools & partnerships | HubSpot (Certified HubSpot Partner Agency since 2015); Google Ads; Facebook Ads |
Dental Marketing Services
- SEO audit and strategy
- keyword research and search-intent analysis
- content audit and gap analysis
- website copy and blog content
- Google Ads
- Facebook Ads and social media
- HubSpot CRM and marketing automation setup
- buyer personas and customer journey mapping
- branding and messaging
- conversion optimisation
Dental Clients & Results
- Happybooking: organic Google traffic more than doubled (6 months)
Why Dentists Choose Kennedy Group AB
- Founded 2016
- Doubled Happybooking's traffic in six months
- Content, SEO and ads together
Key Strengths
- Uses HubSpot inbound marketing to nurture patient leads
- Runs brand audits and brand strategy for practices refreshing their identity
- Uses PR outreach to connect a practice's brand with social media influencers
- Plans practice website copy, blogs and social content to attract patients through organic search
Awards & Recognition
- Clutch Leader Award, Western Europe (2021)
How the DSA Score Breaks Down
Points earned: 68.2 of 100 (profile 64 × 0.8 + client feedback 17). DSA Score: 94/100
What Clients Say About Kennedy Group AB
- 7 on review sites
Clients Most Often Praise
- Dental website design 2
- More new patient bookings 1
- Higher Google Maps & local rankings 1
- Communication & responsiveness 1
In ShortClients praise genuine care, attention to detail, analytical/pragmatic approach and on-time delivery across content, social, PR and paid ads. One 3/5 review was more reserved.
Ongoing Google Ads, Facebook Ads and strategic guidance; the client felt the agency truly cared about its business.
See it on clutch.coWebsite copy, blog articles and social media management for a SaaS platform; performed well within the agreed scope.
See it on clutch.coBrand audit, content approval and strategy for a music talent startup; praised detail and insight.
See it on clutch.coShow 4 more client reviews
- Fredrik Stengarn, Partner & Senior Consultant, Four PR: Launch strategy, branding consulting and content for a global mining product launch; skills found impressive. Clutch, Oct 1, 2019
- Ciprian Beldean, Business Development Manager, Deveo Media: Influencer PR outreach to get reviews for a children's book; agency seen as trustworthy and brand-focused. Clutch, Oct 16, 2020
- Anonymous, CEO & Co-Founder, Property Management System: Content planning and lead generation to grow organic Google traffic, which more than doubled after six months. Clutch, Oct 9, 2019
- Anonymous, CEO, Cosmetics Company: Social media, content writing and webstore administration; praised personal follow-ups and punctual delivery. Clutch, Sep 20, 2019
Where Kennedy Group AB Is Listed
Questions Dentists Ask About Kennedy Group AB
Does Kennedy Marketing have dental clients?
No. They have no dental or healthcare clients. Their focus is SaaS, B2B, start-ups, retail and hospitality.
Is SEO a core service?
SEO is offered as an audit and strategy service and as part of content production, including keyword research and search-intent analysis. Most published reviews describe content, social, PR and paid ads work rather than SEO projects.
Can they help if our practice uses HubSpot?
Yes. They have been a certified HubSpot partner since 2015 and offer HubSpot implementation, coaching and consultancy. For one client, Spintr, they built a process around its existing HubSpot CRM.
What results have they published?
Happybooking's organic Google traffic more than doubled after six months. Other testimonials describe better online attention and smoother CRM processes without figures.
How do clients rate them?
They average 4.8 across ten reviews on The Manifest, with 4.9 for timeliness and value. Reviewers mention a pragmatic, analytical approach.
Reviews of Kennedy Group AB
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