Small Utrecht performance agency for Google Ads, social ads and SEO, formerly Digital Movers
About Klik Digital
Klik Digital B.V. is a small performance marketing agency at Europalaan 500 in Utrecht. It also has a second site in Nieuwegein. The business was set up as Digital Movers B.V., a legal entity formed in November 2016, and many older reviews and its Google listing still use that name. The owner is Mathias Aaftink. He ran an affiliate company from the age of 17, then led global e-bike marketing at Giant Bicycles, then ran his own webshops before starting the agency. The team has seven employees (two to nine in some listings).
The service list is built around paid media. It covers Google Ads (search, display, shopping, YouTube and app campaigns), social ads on Facebook, Instagram, LinkedIn, Pinterest and TikTok, SEO with keyword research, link building, copywriting and technical fixes, plus content creation and website builds. The mix is about 35 percent pay-per-click, 30 percent SEO and 25 percent demand generation. The agency holds Google Partner status, appears in Meta's partner directory and is a Gold Partner of Leadinfo. It has city pages for Rotterdam, Eindhoven, Tilburg, Amsterdam and other Dutch markets.
The agency plans campaigns across the customer journey, from first awareness to purchase, and leans on campaign data. Reviewers mention weekly audits, monthly reports and Data Studio dashboards in plain language. Reviewers also mention monthly meetings and quarterly in-person visits, and the agency answers new enquiries within an hour. Its aim is for every client to contribute to at least one UN Sustainable Development Goal, and part of its profit funds homes in Africa through Homeplan.
Pricing is published in part. Services start at 550 euros a month per channel. Monthly packages for Google Ads cost $695, $895 and $1,595, and for social media at $695, $995 and $1,549, with hourly rates of $50 to $99. Contract terms are not published.
They have no named dental clients. The closest health-related work is an online medical supply store, The Betty Mills, and a permanent make-up studio in Utrecht, whose owner gained more than ten new clients a month after paid search, local and technical SEO and a new website. Other clients include AkzoNobel, Giant Bicycles, Keune and Feyenoord. The agency suits Dutch practices that want Google Ads-led patient acquisition backed by SEO, delivered in Dutch or English.
It holds 5.0 from eight Clutch reviews, 4.9 from 54 Google reviews under the Digital Movers name and 9.8 on Trustoo from 59 reviews. Clients most often praise fast, clear communication, proactive ideas and hands-on involvement. One Trustoo reviewer felt pricing questions were handled poorly, and the agency replied publicly.
Klik Digital's Website
Klik Digital at a Glance
| Founded | 2016 |
|---|---|
| Team size | 7 employees (2-9 in some listings) |
| Headquarters | Utrecht, Utrecht, Netherlands |
| Other offices | Nieuwegein |
| Leadership | Mathias Aaftink (Owner) |
| Languages | Dutch; English |
| Pricing | From 550 euros per month per channel. Packages: Google Ads $695 / $895 / $1,595 per month; Social Media $695 / $995 / $1,549 per month. Hourly rate $50-$99. |
| Contracts & reporting | Free first consultation and free SEO analysis; weekly audits, monthly reports and meetings, and quarterly in-person contact. Contract length not published. |
| Tools & partnerships | Google Partner; Meta Business Partner directory; Leadinfo Gold Partner; Google Data Studio (Looker Studio) |
Dental Marketing Services
- Google Ads search, display, shopping and YouTube campaigns
- social ads on Meta, LinkedIn and TikTok
- local SEO
- technical SEO
- keyword research
- link building
- SEO copywriting
- content creation
- website build and redesign
- landing page and conversion optimisation
- review management
- monthly reporting dashboards
Dental Clients & Results
- PMU Studio (Utrecht): more than 10 new clients per month after PPC, local and technical SEO and a new website (Feb 2023 onward)
Why Dentists Choose Klik Digital
- Automated lead follow-up so enquiries get answered fast
- Scores 9.8 on Trustoo
- Also run LinkedIn and programmatic ads
- Office in central Utrecht
- 5.0 from 8 Clutch reviews
Key Strengths
- Holds monthly check-ins and meets practice owners in person every quarter
- Thinks along with practice owners as an honest, open long-term partner
- Audits a practice's SEO, paid search and social to pinpoint new-patient opportunities
How the DSA Score Breaks Down
Points earned: 50.2 of 100 (profile 41 × 0.8 + client feedback 17.4). DSA Score: 90/100
What Clients Say About Klik Digital
- 4 on Google
- 4 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Communication & responsiveness 2
- Understanding of dentistry 1
- Clear reporting & honesty 1
In ShortThe closest health-adjacent clients are an online medical supply store and a permanent-makeup studio.
Reviewed digital and content marketing work and describes the service as unique and exceptional.
See it on clutch.coMarcel de Kok appreciates the monthly check-ins and the in-person contact every quarter; gave 4 stars.
See it on feedbax.aiCommunicatie Nivon has worked with Klik for several years and is very satisfied; says Kevin and Mathias are knowledgeable and like to think along.
See it on klikdigital.nlShow 5 more client reviews
- Arne pop: Very satisfied; says Klik Digital really helped move the business forward, with excellent communication. Google, January 2026
- Bart van Gaalen had Klik Digital run an SEO/SEA/social audit and found the result a sharp, good analysis. Google, May 2025
- Anonymous, Owner, PMU studio: Long-running PPC and SEO engagement; describes Klik Digital as an honest and open company. Clutch, Nov 22, 2024
- Mats van Dijk, Owner, Pure Paws: Web development and SEO for a dog-supplement retailer; praises the strong project-management process. Clutch, Nov 21, 2024
- Rob Afman, International Sales Manager, InnovatorSpark: Conversion-optimization project; says Klik over-delivered and communicated swiftly and smoothly. Clutch, Dec 17, 2025
Where Klik Digital Is Listed
Questions Dentists Ask About Klik Digital
Has Klik Digital worked with dental practices?
They have no named dental clients. The closest health-related clients are an online medical supply store and a permanent make-up studio in Utrecht.
Is Klik Digital the same company as Digital Movers?
Yes. The legal entity Digital Movers B.V. was formed in 2016 and now trades as Klik Digital B.V. Its Google reviews are still listed under Digital Movers.
What does it cost to work with them?
Services start at 550 euros per month per channel. Google Ads packages run from $695 to $1,595 a month, with ad spend on top.
How often will we hear from them?
Reviewers describe weekly audits, monthly reports and meetings, and quarterly face-to-face visits. They aim to respond to enquiries within an hour.
Who runs the agency?
Owner Mathias Aaftink sets client strategy. He previously led global e-bike marketing at Giant Bicycles and ran his own webshops.
What are their ratings?
They hold 5.0 from eight Clutch reviews, 4.9 from 54 Google reviews and 9.8 on Trustoo. Reviewers often mention clear communication and proactive advice.
Reviews of Klik Digital
No reviews on this site yet. Have you worked with Klik Digital? Your review helps other dentists choose.