Hampshire digital agency since 2006 with healthcare SEO and published retainer prices
About Koozai
Koozai is a digital marketing agency headquartered at Merlin House, Lee-on-the-Solent, part of the Fareham Innovation Centre in Hampshire, with further offices in Preston and London. Hampshire entrepreneur Ben Norman set it up in 2006 as an SEO agency called Impact Media, and it took the Koozai name in 2011. Sophie Roberts joined in 2016 as a client services manager, bought a majority stake in 2021 and now leads the business as managing director. By its 17th anniversary in 2023 the agency had passed 600 retainers and projects, and it now has more than 440 clients, an average client relationship of four years, 90% staff retention and an average staff tenure of seven years.
Healthcare has its own service page. It covers local SEO for clinics through location pages and Google Business Profile support, SEO built around conditions and treatments, technical SEO, paid search for high-intent treatment queries, content and digital PR. Because health content falls under Google's YMYL standards, they focus on E-E-A-T signals such as author credentials, clear organisation details, up-to-date pages and structured data, and they can set up a review flow with clinical reviewers. They also avoid overpromising outcomes and work within privacy and medical advertising rules. Each account is run by a dedicated client services manager. A guide on SEO for dentists, doctors and healthcare supports the page.
The closest dental proof is MyHealthcare Clinic, a private provider in Wandsworth and Fulham offering medical, dental and specialist care. Over nearly a year of SEO and PR they analysed competitor backlinks, built a journalist list, pitched expert comment around news events and chased unlinked mentions. The clinic earned 68 high-authority links in six months, with coverage in the Metro, Daily Mirror, Evening Standard, Mail on Sunday and Men's Health. Other health clients are Better2Know, GenesisCare and Atlas Biomed. Wider clients include TUI, Papa John's, the V&A, Cambridge University, Stannah, Red Funnel and Protyre.
Pricing is unusually open. Retainers start at 1,650 pounds plus VAT a month, with typical retainers of 4,125 to 6,600 pounds. Published examples include an organic retainer at 3,300 pounds a month and a full-service package at 9,075 pounds. One-off work includes a high-level SEO audit at 2,000 pounds, a full audit at 4,000 pounds and a site migration package from 5,000 pounds. Reporting is monthly, backed by a live Looker Studio dashboard, quarterly strategy reviews, video calls and task logging in Basecamp. There is no published minimum contract term.
They hold Google Partner and Microsoft Partner status for 2026 and Cyber Essentials certification, were finalists at the UK Digital Excellence Awards 2025, and have past success at the UK Search Awards and The Drum Awards. Client feedback mentions clear communication, quick responses and a team that is easy to work with.
Koozai's Website
Koozai at a Glance
| Founded | 2006 |
|---|---|
| Headquarters | Lee-on-the-Solent (Fareham), Hampshire, England, UK |
| Other offices | London, Preston |
| Leadership | Sophie Roberts (Managing Director); Ben Norman (Founder); David Wilson (Head of PR & Content) |
| Languages | English |
| Pricing | Retainers from £1,650+VAT per month; typical retainers £4,125-£6,600 per month; organic example £3,300/month; full-service example £9,075/month; Google Ads example £1,650 setup then £825/month; high-level SEO audit £2,000; keyword research £2,000; full SEO audit £4,000; backlink analysis £1,000; SEO migration £5,000+VAT. |
| Contracts & reporting | No minimum contract length stated; free no-obligation website review; monthly reporting; bespoke Looker Studio dashboard; quarterly strategy reviews; dedicated client services manager; task logging in Basecamp. |
| Tools & partnerships | Google Partner 2026; Microsoft Partner 2026; Google Search, Shopping, Video and Display certifications; Cyber Essentials; Looker Studio; Basecamp; Google Search Console; Google Analytics; Google Ads; Meta Ads; LinkedIn Ads |
Dental Marketing Services
- Local SEO for clinics
- location pages
- Google Business Profile support
- treatment-led SEO
- technical SEO
- E-E-A-T and author credential work
- clinical review workflow for content
- healthcare PPC
- paid social
- content marketing
- digital PR and link earning
- AI search visibility
- SEO audits and site migrations
- online reputation management
Practice Types They Work With
- general dentistry
- DSOs/multi-location
Dental Clients & Results
- MyHealthcare Clinic: 68 high-authority links in 6 months through digital PR, with national coverage in Metro, Daily Mirror, Evening Standard and Mail on Sunday
Dental Practices They Have Worked With
- MyHealthcare Clinic (London, medical and dental)
Why Dentists Choose Koozai
- Earned 68 high-authority links for MyHealthcare Clinic
- Founded in Southampton in 2006
- Retainers typically start from about £2,000 per month
- Multiple UK Search Awards wins
- Protyre saw a 242% rise in organic traffic
Key Strengths
- Improves local search across multi-location practice groups
- Protects rankings during a practice website move with a staged SEO migration process
- Analyses competitor backlinks to find link opportunities for a practice site
Awards & Recognition
- UK Digital Excellence Awards finalist 2025
- UK Search Awards (past wins)
- The Drum Awards (past wins)
How the DSA Score Breaks Down
Points earned: 49.9 of 100 (profile 50 × 0.8 + client feedback 9.9). DSA Score: 90/100
What Clients Say About Koozai
- 1 on review sites
- 3 on its website
Clients Most Often Praise
- Communication & responsiveness 3
- Higher Google Maps & local rankings 2
- Dental website design 1
- Understanding of dentistry 1
In ShortClients praise communication, responsiveness and SEO/local ranking improvements, including for large brands.
Very impressed with Koozai's communication and quality of SEO work during the first two months; looks forward to continuing.
See it on sortlist.beDavid Carey saw strong ranking improvements for many stores; team handled franchise complexity and improved local search.
See it on koozai.comKnowledgeable team that keeps improving the website and communicates well.
See it on koozai.comShow 1 more client review
- Jiezel Richards: Helpful, supportive and quick to respond to queries; recommends them. Agency website
Where Koozai Is Listed
Questions Dentists Ask About Koozai
Has Koozai worked with a dental provider?
Yes. MyHealthcare Clinic in London, which offers medical and dental care, used them for SEO and digital PR and gained 68 high-authority links in six months.
What does Koozai cost?
They publish prices. Retainers start at 1,650 pounds plus VAT a month, typical retainers run 4,125 to 6,600 pounds, and a full SEO audit costs 4,000 pounds.
How do they report on progress?
Clients get monthly reports, a live Looker Studio dashboard, quarterly strategy reviews and task tracking in Basecamp, all through a dedicated client services manager.
Do they understand healthcare content rules?
Their healthcare work covers YMYL and E-E-A-T standards, author credentials, clinical review of content and compliant medical messaging.
Is there a minimum contract?
No minimum term is published. They offer a free, no-obligation website review before any proposal.
Who runs the agency?
Sophie Roberts has been managing director since buying a majority stake in 2021. The agency was founded in 2006 by Ben Norman.
Reviews of Koozai
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