Warsaw creative agency writing compliant medical content and social media for clinics since 2014
About Kreatywny Krab
Kreatywny Krab is a Warsaw creative agency run by WASABI WORKS Sp. z o.o. (NIP 5252811605) from Mazowiecka 11, office 49, in the city centre. It was started in 2014 by Kajetan Puszek, who is still its CEO and creative director. He has worked in advertising since 2010, first as a copywriter at Warsaw agencies and then as a freelancer. The agency works across sectors, including FMCG, food service, IT and technical industries, but its main specialisms are medical and pharmaceutical marketing, together with cosmetics.
Medical work is built around Polish rules. The agency works to the Act on Medical Activity, the 2011 resolution of the Supreme Medical Chamber and pharmaceutical law, and takes account of the January 2023 changes to rules on advertising medical devices. Its dental article explains that clinics cannot advertise in the usual way, so communication should educate patients about treatments and methods. Trade names of devices should be left out, and wording such as best dentist avoided. Content is based on scientific literature and checked with doctors and other experts.
For dental surgeries, the agency offers mobile-friendly websites that make services, prices and opening hours easy to find, SEO-oriented medical copywriting, ongoing blog management, social media management and graphic design. It also offers to take routine content tasks off clinic staff. The agency is eighteenth in the 2026 Polish dental marketing ranking. Its creative social media work includes growing Instagram and Facebook profiles, posts on oral hygiene and patient transformations, and short videos and animations meant to ease fear of treatment. Campaigns are tracked for traffic and consultation interest. Target clients include dental offices, private practices, aesthetic medicine clinics, medical centres and makers of implant systems.
There is direct dental evidence in the portfolio. Emdent, a dental practice, received blog management and medical copywriting. Stardent, a distributor of medical devices for implantologists, received graphic design support. Other healthcare work includes content marketing for Kaczyńscy Clinic, a Warsaw aesthetic medicine clinic, since September 2020, blog management for Aestetic Clinic in Poznań, and Facebook and copywriting work for Dr Parda. No results or metrics are published for any of these projects.
No prices, contract terms or independent client reviews are published, and the agency does not publish hourly rates. Some of its pages were last updated in 2023. Kreatywny Krab suits Polish dental practices that mainly need careful, rule-compliant patient content, blogs and social media, rather than technical SEO or paid search management.
Kreatywny Krab's Dental SEO Page
Kreatywny Krab at a Glance
| Founded | 2014 |
|---|---|
| Headquarters | Warsaw, Masovian, Poland |
| Leadership | Kajetan Puszek (CEO and Creative Director) |
| Languages | Polish |
| Pricing | Quoted per practice · Not sold by the hour |
| Tools & partnerships | WordPress; Elementor; Facebook; Instagram |
Dental Marketing Services
- Medical copywriting for clinic websites
- dental blog management
- responsive website design
- social media management (Facebook, Instagram)
- educational posts and short videos
- animations
- graphic design and visual identity
- naming
- compliant communication strategy
Practice Types They Work With
- General dentistry
- implantology (device distributors)
- aesthetic medicine clinics
Dental Clients & Results
Dental Practices They Have Worked With
- Emdent
- Stardent (implant device distributor)
Why Dentists Choose Kreatywny Krab
- Creative agency
- Central Warsaw address
- Included in a dental ranking
- Phone and email published
- Small-agency feel
Key Strengths
- Develops creative campaigns that help a dental practice stand out locally
- Offers a dedicated dental marketing service for practices
- Gives dental clinics the close attention of a small creative agency
- Brings creative ideas to how dental practices present treatments to patients
How the DSA Score Breaks Down
Points earned: 19.2 of 100 (profile 24 × 0.8 + client feedback 0). DSA Score: 84/100
Where Kreatywny Krab Is Listed
Questions Dentists Ask About Kreatywny Krab
Has Kreatywny Krab worked with dental practices?
Yes. They have done blog management and medical copywriting for Emdent, a dental practice, and graphic support for Stardent, a distributor of devices for implantologists.
How do they deal with Polish rules on medical advertising?
They base their content on the Act on Medical Activity, the 2011 medical chamber resolution and pharmaceutical law. They focus on educating patients, avoid trade names of devices and avoid evaluative claims like best dentist.
What can they do for my clinic's social media?
They manage Facebook and Instagram, and produce oral-hygiene content, before-and-after stories and short videos to reduce fear of treatment.
Who runs the agency?
Kajetan Puszek founded the agency in 2014 and is its CEO and creative director. He has worked in advertising since 2010, including as a copywriter at Warsaw agencies.
Do they publish prices or results?
No prices or performance figures are published. Ask them for a quote and for examples of dental work.
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