Decatur, Georgia integrated agency marketing healthcare providers since 1992, including a dental network
About Lenz Marketing
Lenz is an integrated marketing agency in Decatur, Georgia, near Atlanta. It was founded in 1992 in the basement office of Richard J. Lenz and marked its 30th year in 2022. The firm has served hundreds of companies and is known mainly for healthcare work, serving physician practices and hospitals in the Southeast and nationally. It also works with science, conservation, arts and education clients. Mike Killeen is now President and CEO, and in 2025 he began his eighth year teaching healthcare marketing to graduate students at Emory University's Rollins School of Public Health.
It takes a HIPAA-compliant approach to patient acquisition and performance marketing, carried out by HIPAA-certified staff. Services include brand strategy, marketing consultation, digital and traditional advertising, public relations, copywriting and design, website development, SEO and digital content, social media, email and online reputation management. The agency collects data, measures results and reports regularly, including through a custom dashboard. It targets both single-site and multi-location providers, and its programs scale from one location to 100, with particular interest in fast-growing groups.
Dental work on record is limited but real. In May 2024 Lenz designed and developed a new website for Innovate 32, a growing network of dental practices that provides management support to partner dentists. It is the only dental project in its healthcare news.
The broader healthcare client list is long. It includes Children's Healthcare of Atlanta, Emory Healthcare, Florida Cancer Specialists and Research Institute, Georgia Urology, American Oncology Network, Outpatient Imaging Affiliates, Hamilton Healthcare System, DriveThru Urgent Care, University Cancer and Blood Center, and Olansky Dermatology and Aesthetics. Bradley Medical Center hired Lenz as its marketing partner in January 2025. SouthCoast Health has worked with the agency on a rebrand and, in September 2025, a new website. The PR team also secured a television appearance for Rosa Gynecology on Fox 5 Atlanta.
The agency has served more than 100 healthcare clients. A testimonial from Dr. Jodi Ganz of Olansky Dermatology calls Lenz a trusted marketing partner. Prices and contract terms are not published. Dental groups and DSOs in Georgia that want brand, website, PR and advertising support from a healthcare-experienced team are the clearest fit. Practices focused narrowly on local SEO should ask how much of that work is done in-house.
Lenz Marketing's Website
Lenz Marketing at a Glance
| Founded | 1992 |
|---|---|
| Headquarters | Decatur, Georgia, USA |
| Leadership | Mike Killeen (President and CEO); Richard J. Lenz (Founder) |
| Languages | English |
| Pricing | $1,500-$3,000/month · $105-$155/hr |
| Contracts & reporting | Regular reporting, including a custom dashboard |
| Tools & partnerships | Custom reporting dashboard; HIPAA compliance |
Dental Marketing Services
- Dental website design and development
- brand strategy
- SEO and digital content
- social media
- online reputation management
- email marketing
- public relations
- digital and traditional advertising
- HIPAA-compliant patient acquisition
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Innovate 32: new website designed and developed (2024)
Dental Practices They Have Worked With
- Innovate 32
Why Dentists Choose Lenz Marketing
- Named dental network client
- PR as well as digital
- HIPAA-aware marketing
- Long-standing Decatur agency
- Good for multi-location groups
Key Strengths
- Combines traditional advertising with digital campaigns for healthcare clients
- Strategic business consulting and analysis alongside marketing for healthcare organizations
- Designs and builds websites for single and multi-location dental groups
- Runs HIPAA-compliant patient marketing for dental practices
How the DSA Score Breaks Down
Points earned: 15.2 of 100 (profile 19 × 0.8 + client feedback 0). DSA Score: 83/100
Where Lenz Marketing Is Listed
Questions Dentists Ask About Lenz Marketing
Has Lenz worked with dental organisations?
Yes. In 2024 it designed and developed a new website for Innovate 32, a network of dental practices. It is the only dental project the agency has published.
How long has Lenz been in business?
The agency was founded in 1992 in Decatur, Georgia, and celebrated 30 years in business in 2022.
Is Lenz's healthcare marketing HIPAA-compliant?
Yes. Its patient acquisition work is HIPAA-compliant, and its specialists are HIPAA-certified.
Can Lenz support multi-location dental groups?
Its programs are built for single and multi-location providers and can scale from one location to 100.
Who leads the agency?
Mike Killeen is President and CEO and teaches healthcare marketing at Emory University. The firm was founded by Richard J. Lenz.
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