Founder-led Antwerp SEO and AI search agency with goal-based guarantees
About Lex Digital
Lex Digital is a small search agency at Brusselstraat 51 in Antwerp. It works on classic SEO and on visibility in AI answers from ChatGPT, Gemini and Google's AI Overviews. The business dates to 2023. It is run by Bart Gagelmans, who trained in law, built his first websites in 2011 and started his first company in 2012 while still a student. The team is about three people. The agency takes on no more than one new client a month, and each client keeps one fixed contact.
Work usually begins with a free intake or AI audit of technical issues, opportunities and current presence in Google and AI results. Growth targets are then agreed up front and tied to relevant enquiries rather than raw traffic. Delivery mixes technical fixes, keyword and competitor research, content, local SEO, digital PR and conversion work. Clients follow actions, results and budget in a shared cloud workspace. The standard package includes monthly reporting. They offer a free audit with a 90-day action plan and a three-month growth promise: if there is no measurable progress, they keep working at no charge. They also offer a 12-month results guarantee.
They target lawyers, accountants, construction firms, webshops, vets and funeral directors. Dental and healthcare are also among the sectors served. The clearest health example is Smart Clinic, an Italian healthcare company. Its CEO wanted to know how AI search affects the way patients find providers. Lex Digital ran a free AI SEO audit, then fixed technical issues, reworked service pages and updated content to match search intent. The client gained more visibility and more patients, though no figures were published. They have no dental-specific page.
Results include Computer Checkpoint, whose monthly visitors rose from about 4,000 to more than 13,000 within a year. Business coach Kurt Vervloet (Take Action) reached Google's first page within six months. Other named clients are HR Legal, SUE advocaten, VDS Advocaten, Tafelco and AdminBuddy. In 2026 the agency was shortlisted in three Global Search Awards categories, two of them for its HR Legal campaign. Gagelmans was shortlisted for Operations Professional of the Year at the European Agency Awards. Reviews on Sortlist and The Manifest keep returning to transparency, honest feedback, a personal hands-on style and fast turnaround.
Pricing is unusually open. Packages start at €750 a month. Indicative prices are €500 to €1,500 a month for basic SEO for small firms, €750 to €2,500 for fuller programmes, €2,000 to €5,000 or more for enterprise work, and €500 to €2,500 for one-off audits. They work in Dutch, English and French.
Lex Digital's Website
Lex Digital at a Glance
| Founded | 2023 |
|---|---|
| Team size | 3 employees |
| Headquarters | Antwerp, Antwerp Province, Belgium |
| Leadership | Bart Gagelmans (Founder) |
| Languages | Dutch, English, French |
| Pricing | From €750/month. Indicative ranges: €500-€1,500/month small business SEO; €750-€2,500/month full programmes; €2,000-€5,000+/month enterprise; one-off audits €500-€2,500; consultancy €750-€1,500/day. |
| Contracts & reporting | Free intake or AI audit; growth goals agreed upfront; monthly reporting in standard package; shared cloud dashboard for actions, results and budget; free audit offer includes 90-day action plan and 3-month growth guarantee with free work until progress; 12-month results guarantee; typical projects run 6+ months. |
| Tools & partnerships | Semrush Agency Partner; SE Ranking certified agency (2026); shared cloud reporting environment; WordPress, Shopify and HubSpot SEO |
Dental Marketing Services
- SEO audit and AI search audit
- technical SEO
- local SEO
- service page optimisation
- content strategy
- AI search, GEO and AEO optimisation
- digital PR and link building
- conversion optimisation
Dental Clients & Results
- Computer Checkpoint: monthly visitors from about 4,000 to over 13,000 (+225%, 12 months)
- Take Action (Kurt Vervloet): first page of Google (within 6 months)
- Smart Clinic (Italian healthcare company): improved visibility and more patients after AI SEO audit and page rewrites (no metrics published)
Why Dentists Choose Lex Digital
- Ran an AI search audit and fixed service pages for a healthcare company
- Law firm clients report more inquiries
- 5.0 from 3 Clutch reviews
- Projects from $5,000
Key Strengths
- Explains SEO progress to practice owners in plain language with regular reporting
- Starts a practice's SEO with an audit, competitor analysis and a 90-day action plan
- Keeps working free of charge if three months bring a practice no measurable progress
- Works with practices in Dutch, English and French across Flanders and Wallonia
Awards & Recognition
- Global Search Awards 2026 shortlist (three categories, including Most Innovative Campaign SEO Small and Best AI Search Optimisation Campaign)
- European Agency Awards 2026 shortlist, Operations Professional of the Year (Bart Gagelmans)
How the DSA Score Breaks Down
Points earned: 45.3 of 100 (profile 38 × 0.8 + client feedback 14.9). DSA Score: 89/100
What Dental and Healthcare Clients Say About Lex Digital
- 1 on review sites
- 1 on its website
Clients Most Often Praise
- More new patient bookings 1
- Higher Google Maps & local rankings 1
In ShortClients praise strong SEO/AI-search results, transparency, plain-language explanations and a personal, fast hands-on approach from founder Bart. Healthcare clients include a clinic and a veterinary practice.
Healthcare SEO project (AI SEO audit, technical fixes, service pages) raised local rankings and patient inquiries from organic search.
See it on clutch.coVeterinary practice that has worked with Lexdigital for a year calls it its best investment ever.
See it on agencies.semrush.comWhere Lex Digital Is Listed
Questions Dentists Ask About Lex Digital
Has Lex Digital worked with healthcare or dental clients?
They worked with Smart Clinic, an Italian healthcare company, on an AI SEO audit, technical fixes and service page rewrites. No dental practice is named, although dental is among the sectors they serve.
What does Lex Digital cost?
Packages start at €750 a month. Indicative ranges run from €500 to over €5,000 a month depending on scope, with one-off audits from €500 to €2,500.
Do they offer a guarantee?
Goals are agreed before work starts. One offer includes a three-month growth guarantee under which they keep working free if there is no measurable progress, and they also offer a 12-month results guarantee.
Who will handle my account?
The team is about three people, and founder Bart Gagelmans stays the fixed contact for strategy. They take on at most one new client a month.
Can they help with AI search such as ChatGPT?
Yes. They optimise for AI Overviews, ChatGPT, Gemini and Copilot alongside Google rankings, and start with an AI visibility audit.
Reviews of Lex Digital
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