Cardiff search and paid media agency founded 2008, with SEO training services
About Liberty Marketing
Liberty Marketing is a Cardiff digital agency founded in 2008 by Gareth Morgan, now Group CEO. He started it after failing to find an agency that would not overcharge him, and its mission is to stand against misleading sales in digital marketing. The office is at 1-2 Purbeck House, Lambourne Crescent, Llanishen. The firm has more than 40 staff (some listings say 43). Grant Thomas is Managing Director, alongside an operations director, a people director and heads of paid media and new business.
The agency works across technical SEO, site migrations, local SEO, international SEO and newer AI search optimisation. It also offers content and on-site copy, digital PR and link building, organic social, and paid media on Google, Microsoft, Meta, LinkedIn and programmatic networks. A training and consultancy arm runs SEO, content and PPC courses. Past training clients include rugby clubs for the RFU and Aviva's adviser network, which is relevant for a dental group that wants its own marketing staff upskilled.
Published results come mostly from retail, finance and media. Their local SEO across hundreds of Benefit Cosmetics store listings brought more than 1.1 million extra visits in the first year. Happy Beds saw four-figure traffic growth. Other named clients include Universal Music Group, Pizza Express, Airbus, Admiral, Welsh Rugby Union and Pure Property Finance. The Benefit project won a Masterclassing Effective Marketing award. They also hold a Drum Search Award and Global Biddable Media Awards. In 2024 they took silver for onboarding at the UK Company Culture Awards.
There is no dental page and no named dental client. The closest healthcare link is a review from the managing director of The Longevity Clinic. He rated their SEO work 4.75 out of 5 and noted good PR, better rankings and useful findings on what had held the site back. Other Sortlist reviewers, from Pure Property Finance and Goss Beauty, describe a collaborative, well-informed team. Their overall Sortlist rating is 4.92 from three reviews.
The firm is a fit for multi-site dental groups, private clinic brands or DSOs in Wales and the wider UK that need multi-location local SEO, digital PR and paid search under one roof. A single-chair practice may find its retained model larger than it needs. No prices, minimum budgets or contract lengths are published, so costs are agreed through a proposal.
Liberty Marketing's Website
Liberty Marketing at a Glance
| Founded | 2008 |
|---|---|
| Team size | 40+ employees (some listings say 43) |
| Headquarters | Cardiff, Wales, UK |
| Leadership | Gareth Morgan (Founder and Group CEO); Grant Thomas (Managing Director); Charlie Rudd (Operations Director); Molly Wilton (Director of People and Culture); Sophie Fell (Head of Paid Media); Iestyn Page (Head of New Business) |
| Languages | English |
| Pricing | Quoted per project · Not published |
| Tools & partnerships | Google Ads; Microsoft Ads; Google Shopping; Sitecore; Google Analytics |
Dental Marketing Services
- Local SEO for single and multi-location sites
- technical SEO and site migrations
- AI search optimisation
- content creation and optimisation
- digital PR and link building
- Google Ads and Microsoft Ads
- paid social
- organic social media
- SEO, content and PPC training for in-house teams
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Benefit Cosmetics: more than 1,100,000 extra website visitors from local SEO across store listings (first 12 months)
- Happy Beds: four-figure growth in traffic and conversions from SEO growth categories
- Royal Agricultural University: clicks under GBP 0.50 in a 2019 clearing campaign
Why Dentists Choose Liberty Marketing
- Office at Purbeck House in Llanishen, north Cardiff
- Covers SEO migrations as well as local SEO
- Runs Google Shopping and Microsoft Ads campaigns
- Offers in-house SEO and PPC training courses
- Sortlist rating of 4.9 from three reviews
Key Strengths
- Diagnoses what holds back a practice site's search performance and fixes it
- Works like an extension of the practice's own team, clients say
- Runs digital PR and content campaigns that build a practice's online authority
- Trains practice teams in-house on SEO and PPC skills
Awards & Recognition
- Masterclassing Effective Marketing Award (Benefit Cosmetics)
- Drum Search Award (2021)
- Global Biddable Media Award (2022)
- Biddable Media Award (2022)
- UK Company Culture Awards Silver for Onboarding Process (2024)
How the DSA Score Breaks Down
Points earned: 40.3 of 100 (profile 32 × 0.8 + client feedback 14.7). DSA Score: 88/100
What Clients Say About Liberty Marketing
- 3 on review sites
Clients Most Often Praise
- Value for money 1
- Understanding of dentistry 1
In ShortClients describe a professional, knowledgeable team that feels like an extension of in-house staff. One healthcare client.
Healthcare client valued the insights Liberty uncovered into what was not working for them.
See it on sortlist.esIzzy Viggers says the Liberty team works like an extension of their own company.
See it on sortlist.esMathew Liles found the team professional, knowledgeable and friendly.
See it on sortlist.esWhere Liberty Marketing Is Listed
Questions Dentists Ask About Liberty Marketing
Has Liberty Marketing worked with dental practices?
No dental clients are named. Their closest healthcare client is The Longevity Clinic, which reviewed their SEO work positively.
Can they handle SEO for a group with several practices?
Their local SEO work for Benefit Cosmetics covered hundreds of store listings. It brought more than 1.1 million extra website visitors in the first 12 months.
Can they train our own staff?
Yes. They run SEO, content and PPC training and consultancy, and have trained rugby clubs for the RFU and advisers for Aviva.
How large and established are they?
Gareth Morgan founded the agency in Cardiff in 2008. They have more than 40 staff, based at Purbeck House in Llanishen.
Do they publish prices?
No. Prices, minimum budgets and contract lengths are not published, so costs are set in a proposal.
Reviews of Liberty Marketing
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