Beijing agency helping European brands with Chinese social media, websites and Baidu
About Long Advisory
Long Advisory is a digital marketing agency for the Chinese market with its headquarters in Chaoyang District, Beijing, and European offices in Munich, Germany, and Foligno in Umbria, Italy. It was set up in Beijing by an international team. Riccardo Pelissero and Matteo Buchta are co-founders, and Pelissero is CEO. The team has 11 to 50 people.
The agency splits its work between two teams. Team Europe guides clients through the process and passes brand guidelines on. Team China, made up of Chinese digital marketers, adapts the brand for local users. The aim is to build trust for foreign brands among Chinese consumers.
Most services centre on Chinese social platforms: WeChat, WeChat Channels and Mini Programs, Douyin, Weibo, Xiaohongshu and Toutiao. Campaign work covers KOL and influencer marketing, media and magazine placements, and support at fairs and events. Under a Website China heading they offer China hosting, translation and search engine work, shown with the Baidu logo. No separate SEO method is published, so search sits inside a wider market-entry plan rather than being a standalone product. Packages are named WeChat Essential, WeChat and Weibo, WeChat and Xiaohongshu, Social Premium, Website and E-commerce, and Tailor Made.
No healthcare or dental work is published. The most relevant fit would be a European dental product maker, clinic group or dental tourism provider that wants a Chinese-language site and presence on WeChat or Xiaohongshu. A local dental practice looking for Google rankings is outside what they offer. Their blog covers topics such as WeChat features, JD.com for brands and mistakes foreign brands make in China.
The home page shows about 40 client logos but no case studies or results. Media and trade bodies shown under who talks about us include Corriere dell'Umbria, the German Chamber of Commerce and the Italian Trade Agency. The founders appear as speakers at chamber and university events, such as a talk at the Institute of Sinology in Munich in November 2025.
No prices are published. The minimum project budget is 1,000 US dollars or more, and their contact form asks for a budget in three bands: up to 10,000, 10,000 to 25,000 and above 25,000, with no currency stated. Contracts and reporting terms are not published.
Long Advisory's Website
Long Advisory at a Glance
| Team size | 11-50 employees |
|---|---|
| Headquarters | Beijing, China |
| Other offices | Munich, Germany, Foligno, Italy |
| Leadership | Riccardo Pelissero (CEO and Co-founder); Matteo Buchta (Co-founder) |
| Languages | Chinese, English, Italian, German |
| Pricing | Minimum project budget 1,000 US dollars or more. Contact form budget bands: 0-10,000, 10,000-25,000, above 25,000 (currency not stated). Named packages without listed prices. |
| Tools & partnerships | WeChat; WeChat Mini Programs; Douyin; Weibo; Xiaohongshu; Toutiao; Baidu; JD.com |
Dental Marketing Services
- Chinese website development and China hosting
- Baidu search engine work
- translation
- WeChat, Weibo, Douyin and Xiaohongshu management
- KOL and influencer campaigns
- social advertising
- e-commerce setup
Why Dentists Choose Long Advisory
- High Clutch score for client experience
- Advisory approach
- US$1,000 project floor
- Beijing-based team
- SEO within a broader plan
Key Strengths
- Runs WeChat and Weibo influencer campaigns to reach prospective patients
- Studies each platform's user demographics and content preferences before practice campaigns
- Helps practices with the cultural, language and legal hurdles of the Chinese market
- Offices in Italy, Germany and China for European practices
How the DSA Score Breaks Down
Points earned: 16.8 of 100 (profile 21 × 0.8 + client feedback 0). DSA Score: 83/100
Where Long Advisory Is Listed
Questions Dentists Ask About Long Advisory
Do they do Google SEO for local dental practices?
No. Their services focus on brands entering China, with search work tied to Baidu and Chinese-hosted websites. Local Google SEO is not part of their offer.
Who would they suit in dentistry?
Their offer fits a European dental brand, clinic group or dental tourism business that wants Chinese-language visibility on Baidu, WeChat or Xiaohongshu. They name no dental or healthcare clients.
Where are they based?
Their headquarters is in Chaoyang District, Beijing, with European offices in Munich and Foligno in Italy.
What does it cost to start?
They publish no prices. The minimum budget is 1,000 US dollars or more, and their contact form uses budget bands starting at up to 10,000.
Who runs the agency?
Riccardo Pelissero is CEO and co-founder, and Matteo Buchta is a co-founder.
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