Bristol B Corp agency combining paid media, SEO, GEO, content and analytics since 2009
About Loom Digital
Loom Digital is an independent agency at Temple Studios, next to Bristol Temple Meads. Nikki Ellison founded it in 2009 as Digirank, an SEO and PPC shop. Karen Pearce joined her as a director and co-owner in 2017, and the business took the Loom name in 2019 to mark ten years. The agency is female-founded and female-led. The team grew from about 12 at the rebrand to 18 in 2022 and 20 in 2023, organised into paid media, SEO, content and data units.
Their focus is businesses with complex offers, and each client is assigned a pod of up to six specialists covering strategy, paid media, SEO, GEO and data. They run a planning framework called ClearThread and offer a fixed data and analytics sprint. Paid media spans Google, Microsoft, Amazon, Meta, LinkedIn, TikTok, Pinterest, programmatic and ChatGPT ads. SEO and GEO work is pitched at long-term organic and AI-search visibility, supported by SEO-led content and conversion rate optimisation. Reporting is built around commercial results rather than channel metrics.
They have no dental or healthcare sector. Their sectors are construction, education, professional services and multi-brand groups, and named clients include Persimmon, Dukes Education, ForrestBrown, Albert Goodman, Western Global and Truespeed. A dental group would be buying general multi-channel skill rather than sector knowledge. The most relevant fit is a larger, multi-site practice group with a meaningful paid and organic budget that wants joined-up reporting.
Results include a 50% year-on-year revenue rise and 1,371% campaign ROAS for Infinity Motorcycles, one of their first clients. Elliott Training saw a 77% rise in conversions, Coleg Gwent gained more than 5,000 extra course applications, and Western Global saw 187% more leads. Of their clients, 85% stay longer than two years, more than 15 have stayed over five years, and the longest partnerships pass ten years.
They have been a Google Partner since 2013 and gained B Corp status in May 2024 with a score of 85.5, and they donate 1% of profits each year. They also hold Cyber Essentials, Microsoft Elite Partner status for 2026 and Great Place to Work listings for 2024 and 2025. Awards include a UK Search Awards win in 2022 for Infinity Motorcycles PPC work, Silver at the UK Agency Awards 2026, and finalist places at the UK Paid Media and UK Digital Excellence Awards 2026. Pricing is not published. Prospects book a 30-minute call with Head of Growth Tommy Pearson, and the agency replies within one working day.
Loom Digital's Website
Loom Digital at a Glance
| Founded | 2009 |
|---|---|
| Team size | 10-49 employees (20 in 2023) |
| Headquarters | Bristol, England, UK |
| Leadership | Nikki Ellison (Founder, Director); Karen Pearce (Director, co-owner); Tommy Pearson (Head of Growth) |
| Languages | English |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Dedicated specialist pod of up to six experts per client; 30-minute discovery call; reply to briefs within one working day; 85% of clients stay over two years |
| Tools & partnerships | Google Partner (since 2013); Microsoft Elite Partner 2026; Cyber Essentials; ClearThread planning framework |
Dental Marketing Services
- SEO
- generative engine optimisation (GEO)
- Google Ads and Microsoft Ads
- paid social
- content marketing
- conversion rate optimisation
- data and analytics
- digital strategy and consultancy
Dental Clients & Results
- Infinity Motorcycles: 50% year-on-year revenue growth and 1,371% campaign ROAS
- Elliott Training: 77% year-on-year increase in conversions and 195% conversion rate uplift
- Western Global: 187% year-on-year increase in leads
- Coleg Gwent: 5,000+ additional course applications year-on-year
Why Dentists Choose Loom Digital
- Established in Bristol in 2009
- Certified B Corp with a 91% team retention rate
- Grew Infinity Motorcycles revenue by 50%
- Reports a client NPS of 80
- Silver at the UK Agency Awards 2026
Key Strengths
- Works like an extension of the practice team, clients say
- Keeps practices updated on algorithm changes affecting their search visibility
- Uses data and analytics to tie campaign spend to patient enquiries
- Improves appointment booking-page conversion through structured CRO work
Awards & Recognition
- UK Search Awards 2022 Best Use of Search for Retail/eCommerce (PPC)
- UK Agency Awards 2026 Silver
- UK Digital Excellence Awards 2026 finalist
- UK Paid Media Awards 2026 finalist
- Wirehive 100 Best Use of Search 2017
- Bristol Life Awards 2020
- Great Place to Work Best Workplaces 2024 and 2025
- B Corp certified 2024
How the DSA Score Breaks Down
Points earned: 47.7 of 100 (profile 41 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About Loom Digital
- 4 on Google
Clients Most Often Praise
- Understanding of dentistry 3
- Clear reporting & honesty 1
- Higher Google Maps & local rankings 1
- Communication & responsiveness 1
In ShortGoogle reviewers describe a knowledgeable, proactive team that feels like an extension of in-house staff, with paid and organic results.
Luke Davis calls the team knowledgeable and proactive, like an extension of his own team.
See it on poyst.comPositive five-month relationship with proactive updates on trends and algorithm changes.
See it on poyst.comRosie Kinnear credits Loom with strong paid media and organic ranking results; friendly, expert team.
See it on poyst.comShow 1 more client review
- Giancarlo Onorati praises the teams as knowledgeable, responsive and approachable; recommends them. Google 5 (implied), 1 year ago (as of October 2026)
Where Loom Digital Is Listed
Questions Dentists Ask About Loom Digital
Do they have dental experience?
They have no named dental or healthcare clients. Their sectors are construction, education, professional services and group marketing.
How is a client account staffed?
Each client gets a dedicated pod of up to six specialists across strategy, paid media, SEO, GEO and data, working to one connected plan.
Are they a certified B Corp?
Yes. They were certified in May 2024 with a B Impact score of 85.5 and donate 1% of profits each year.
How long do clients usually stay?
Of their clients, 85% stay more than two years, and more than 15 clients have stayed over five years. Two of their first clients from 2009 are still with them.
How do we start?
You can send a brief through their contact form or book a 30-minute call with Head of Growth Tommy Pearson. They reply within one working day. Pricing is not published.
Reviews of Loom Digital
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