Cologne data-driven agency since 1998 with SEO, GEO, local search and analytics teams
About luna-park GmbH
luna-park GmbH, branded as lunapark, is a digital marketing agency at Siegburger Strasse 231 in Cologne. It was founded in 1998 and is run by the brothers Christian and Markus Vollmert. The name refers to the Coney Island park of 1903 that introduced visitors to electricity. Christian Vollmert has worked in online business since 1996, lectures at Fresenius Hochschule and DAPR, and chaired the BVDW search focus group from 2012 to 2016. Markus Vollmert wrote a widely used Google Analytics book and trains on analytics. The agency has a team of about 30 people (other figures give 20 permanent staff plus 15 freelancers).
Work is organised into four expert teams for SEO, paid ads, analytics and data, with Jira used to track projects. Their SEO and GEO process has four phases. It starts with demand mapping, which includes checking how a brand appears in ChatGPT, Gemini and Perplexity. Next comes technical work on crawling, indexing, schema markup and Core Web Vitals. The third phase is content built around entities and topic clusters. The last is monitoring with automated alerts when visibility changes. Ongoing support includes KPI-based reporting on rankings, traffic and AI visibility. A separate relaunch service handles redirect planning, test-system checks and post-launch monitoring, which matters when a practice rebuilds its site.
The local search offer is the part most relevant to dental practices. It covers creating or optimising the Google Business Profile, regional keyword research, on-page checks for local signals, local search ads and reporting by keyword and by location. They partner with Advantago and Yext to keep business listings consistent across directories. They have supported businesses with up to 50 branches, so groups and multi-site dental organisations would fit their model. No dental clients are named, though clients include health-related names such as Klosterfrau, LEO Pharma, Miltenyi and the BZgA. Other clients include congstar, E.ON, toom, Ford, Messe Düsseldorf and Misereor.
They hold BVDW SEO and SEA certificates, an iBusiness Top 100 SEO listing from 2016, Google Partner status, Google Analytics Certified Partner status and Bing Partner status. They are also a Google Ads Premium Partner for 2026 and a Google Marketing Platform partner. On OMR Reviews they have an average of 4.8 from 175 external ratings, but no written OMR reviews.
No prices or contract terms are published. They offer a free initial search check and a free first call. The agency runs free monthly webinars and publishes playbooks on SEO, GEO and analytics. Their client base points to mid-sized firms and corporates more than single-chair practices.
luna-park GmbH's Website
luna-park GmbH at a Glance
| Founded | 1998 |
|---|---|
| Team size | About 30 people (20 permanent staff and 15 freelancers) |
| Headquarters | Cologne, North Rhine-Westphalia, Germany |
| Other offices | Berlin |
| Leadership | Christian Vollmert (Managing Director, co-founder); Markus Vollmert (Managing Director, co-founder) |
| Languages | German, English; manages international websites in more than 10 languages |
| Pricing | No public pricing. Free initial SEO check and free first consultation offered. |
| Contracts & reporting | Fixed point of contact, regular reviews and documentation; KPI-based reporting on rankings, traffic and AI visibility. Contract length not published. |
| Tools & partnerships | Google Partner; Google Ads Premium Partner 2026; Google Marketing Platform partner; Google Analytics Certified Partner; Bing Partner; Meta Business Partner; Yext; Advantago; SearchVIU; Google Analytics 4; Google Tag Manager; Looker Studio; Mapp Intelligence; Jira |
Dental Marketing Services
- Local SEO with Google Business Profile creation and optimisation
- listing management via Yext
- local search ads
- per-location reporting for multi-site groups
- technical SEO and schema markup
- GEO for AI answer visibility
- SEO-safe website relaunch support
- Google Ads and YouTube ads
- GA4 and server-side tracking
- cookie consent management
- content marketing
Practice Types They Work With
- DSOs/multi-location
Why Dentists Choose luna-park GmbH
- Google Partner Premier and Google Marketing Platform certified
- Team of about 30 marketing specialists in Cologne
- Runs free 50-minute webinars every month
- Offers local search work alongside national SEO
- Strong analytics side with GA4 and server-side tracking
Key Strengths
- Supports practice website relaunches to protect existing rankings
- Builds Looker Studio dashboards to report practice marketing results
- Sets up cookie consent on practice websites with Usercentrics or Cookiebot
- Tracks a practice's AI-search visibility with Otterly.AI alongside Sistrix
Awards & Recognition
- iBusiness Top 100 SEO (2016)
- BVDW SEO certificate
- BVDW SEA certificate
How the DSA Score Breaks Down
Points earned: 19.2 of 100 (profile 24 × 0.8 + client feedback 0). DSA Score: 84/100
Where luna-park GmbH Is Listed
Questions Dentists Ask About luna-park GmbH
Has lunapark worked with dental practices?
No dental practices are named among their references. Their clients include health-related organisations such as Klosterfrau, LEO Pharma and the BZgA, alongside brands like congstar, toom and E.ON.
Can they manage local SEO for several practice locations?
Yes. They have supported clients with up to 50 branches. They report results per location and use Yext to keep listings consistent.
Do they help with visibility in AI tools like ChatGPT?
Their SEO and GEO process checks brand presence in ChatGPT, Gemini and Perplexity. It then adapts content for AI answers, with monitoring and alerts for visibility changes.
Can they protect our rankings during a website relaunch?
They run a four-phase relaunch service covering analysis, new structure, redirect planning and post-launch checks. Missing or wrong redirects are the biggest relaunch risk.
How long has the agency been operating?
The company was founded in 1998 and is led by its founders, Christian and Markus Vollmert. It has more than 20 years of SEO, SEA and web analytics work.
What does it cost?
They do not publish prices. A free initial check and a free first consultation are offered.
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