Tacoma branding and web agency serving healthcare and dental clients since around 2009
About M Agency
M Agency is a creative marketing firm with its office at 1130 Broadway, Suite 205, in downtown Tacoma, Washington. Bobbie Bailey founded it and still runs it as CEO and account director. It began as a web development business and later grew into a full-service agency. It celebrated its 15th anniversary in October 2024, which puts its start around 2009. The current team has about a dozen people across the United States and Canada, including a senior developer, an art director, a designer, a copywriter, account managers and a digital marketer. Matt Hirsch is account director and partner.
Healthcare is one of several sectors the agency serves, and dental has its own entry in the site's industries menu. The healthcare offer follows a three-stage method. It starts with a consultation on goals, challenges and target patients. Next comes a written Playbook covering channels, timelines and tactics. The team then runs the campaigns. For practices, it builds mobile-friendly websites with online booking and can deliver HIPAA-compliant sites. Search work includes local SEO plus keyword and technical optimisation. It sits alongside PPC, content such as blogs, case studies and video, email nurturing, and reputation management.
The main dental example is Plancich Dental. The engagement ran for 14 months and finished in August 2019. It covered brand strategy, identity and messaging, graphic design, print collateral, photography, content, email marketing, pay-per-click, SEO, WordPress development, hosting and site management. The case study gives no traffic, ranking or patient figures. Other healthcare work includes a rebrand and HIPAA-compliant site for Petett Chiropractic. There is also a strategy project for Sound Family Medicine, which raised patient engagement fourfold, and a video series for Mary Bridge Children's Hospital.
The agency leads with branding, so it suits a practice that is opening, rebranding or replacing a dated website. A practice that only wants search rankings is a weaker fit. Being local is an advantage for offices in Tacoma, Pierce County and the wider South Sound that want in-person contact and printed materials made by the same team as the website.
On recognition, readers of South Sound Business magazine voted M Agency Best Web and Graphic Design Firm in the 2025 Best in Business Awards. It has a 5.0 Google rating from 27 reviews. Reviewers mention clear communication, deadlines being met, strong production quality and relationships lasting several years. One reviewer links a brand refresh to the company more than doubling in size. The minimum project budget is $1,000 to $10,000, with an average rate of $149 per hour. The agency does not publish retainer prices or contract terms.
M Agency's Website
M Agency at a Glance
| Founded | 2009 |
|---|---|
| Team size | Under 49 employees (about 13 staff) |
| Headquarters | Tacoma, Washington, USA |
| Leadership | Bobbie Bailey (Founder, CEO and Account Director); Matt Hirsch (Account Director and Partner); Rachael Wilcox (Operations Manager); Garth Oliver (Senior Developer) |
| Languages | English |
| Pricing | Minimum project budget of $1,000-$10,000 and an average hourly rate of $149. No packages are published. |
| Tools & partnerships | WordPress; Google Ads |
Dental Marketing Services
- Brand strategy, identity and messaging
- WordPress website design and development
- hosting and site management
- HIPAA-compliant sites with online booking
- local and technical SEO
- pay-per-click advertising
- email marketing
- content development and photography
- print collateral
- reputation management
Practice Types They Work With
- General dentistry
Dental Clients & Results
- Plancich Dental: 14-month brand, web, SEO, PPC and email engagement completed August 2019 (no metrics published)
- Sound Family Medicine: patient engagement increased fourfold
Dental Practices They Have Worked With
- Plancich Dental
Why Dentists Choose M Agency
- Named dental client
- South Sound team
- All channels under one agency
- Branding included
- Reputation management
Key Strengths
- Audits a practice's existing marketing before setting priorities
- Builds practice sites on WordPress and provides hosting and management
- Runs email marketing campaigns for practices alongside paid search
- Manages printed collateral, surgery signage and business cards in the practice brand
Awards & Recognition
- South Sound Business magazine 2025 Best in Business Awards: Best Web and Graphic Design Firm
How the DSA Score Breaks Down
Points earned: 30.1 of 100 (profile 19 × 0.8 + client feedback 14.9). DSA Score: 86/100
What Clients Say About M Agency
- 4 on review sites
Clients Most Often Praise
- Communication & responsiveness 1
- Dental website design 1
- More new patient bookings 1
In ShortLong-term clients praise branding, web redesign, audits and responsiveness.
Merit called the team responsive and creative with exceptional work.
See it on trustanalytica.orgThis reviewer praised a thorough, insightful marketing audit and approachable support for a lean marketing team.
See it on trustanalytica.orgNonprofit client praised flexibility and care in a website redesign reflecting its mission.
See it on trustanalytica.orgShow 1 more client review
- Eight-year client praising the team for quality, timeliness and business growth. TrustAnalytica
Where M Agency Is Listed
Questions Dentists Ask About M Agency
Has M Agency worked with a dental practice before?
Yes. Its Plancich Dental project ran for 14 months and finished in August 2019. The project covered branding, a WordPress website, hosting, SEO, PPC, email marketing, photography and print materials.
Can they build a HIPAA-compliant practice website?
Yes. They build mobile-friendly, HIPAA-compliant websites with online booking. They did this for Petett Chiropractic as part of its rebrand.
How do they start a new engagement?
They begin with a consultation on goals, challenges and target audience. They then write a custom Playbook setting out strategies, timelines and tactics, and run the campaigns across the agreed channels.
What does M Agency cost?
They publish no prices. The minimum project budget is $1,000 to $10,000, with an average hourly rate of about $149.
Is the agency local to Tacoma?
Yes. Their office is at 1130 Broadway in downtown Tacoma, although some team members work elsewhere in the United States and Canada. Readers of South Sound Business magazine voted them the region's best web and graphic design firm in 2025.
Reviews of M Agency
No reviews on this site yet. Have you worked with M Agency? Your review helps other dentists choose.
