Founder-led Atlanta agency with a healthcare playbook and its own PIEARM planning system
About M16 Marketing
M16 Marketing is a full-service agency at 730 Peachtree Street NE, Suite 570, in Atlanta's Midtown. Don Dodds founded it in 2013 and still leads it. The firm also has locations in Dallas, Houston, Los Angeles, Miami and Washington, DC. The team has 10 to 49 people. The agency has a client retention rate above 95%, senior staff tenure of eight years on average and no senior leadership turnover.
Planning runs through PIEARM, the firm's own operating system, built on the motto that proper planning prevents poor performance. It covers strategy, delivery, analysis and reporting, and it now tracks brand mentions in ChatGPT, Google AI Overviews, Perplexity and Gemini. Services include local, national and multi-location SEO, answer engine optimisation, Google Ads and other paid media, social media, content, AI strategy consulting, and WordPress design with hosting. Early SEO signs usually show within 60 to 90 days, full effect takes six to 12 months, and paid media can show results within 30 days.
There is no dental page. Healthcare is one of 12 industry playbooks, covering HIPAA-aware SEO, AEO, content and paid media. Their healthcare marketing covers medical website design with downloadable patient forms and a CRM log-in where patients can view appointments. It also covers reputation management, patient engagement, locally targeted keywords, blogs about treated conditions with calls to book, and news releases through online wire services. They have done a project for Whitecap Health Advisors, but no healthcare metrics are published.
Pricing points to established or multi-location practices rather than start-ups. Monthly budgets range from $1,500 to more than $100,000, with custom plans instead of packages and the same pricing across the US. Projects start from $5,000, with engagements of three to six months or longer.
Named results come from other sectors. BankSouth Mortgage reached 49 top-three Google keywords and 30 number-one rankings across 10 Georgia markets. Accuwright Mechanical got a 40-to-1 return on marketing spend and about double its revenue year on year. Wellness business The Art of Touch reached 82 page-one keywords, and its AI mentions rose from zero to 96. Clients include AT&T, Georgia Tech, Georgia Power, The King Center and the State of Georgia. The agency is a Google Partner and a Semrush agency partner, holds a BBB profile, and holds a Forbes Agency Council award and an UpCity National Excellence Award.
They are rated 5.0 on Semrush from 78 reviews and have more than 200 five-star ratings across platforms. Clients can follow reports and projects through a dashboard. The first strategy call carries no commitment. The agency also warns about fraudulent emails that impersonate it.
M16 Marketing's Website
M16 Marketing at a Glance
| Founded | 2013 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Atlanta, Georgia, USA |
| Other offices | Dallas, TX; Houston, TX; Los Angeles, CA; Miami, FL; Washington, DC |
| Leadership | Don Dodds (Founder and owner) |
| Languages | English |
| Pricing | $1,500 to $100,000+ per month, custom plans only, same pricing nationwide. Projects from $5,000; durations from 3-6 months. |
| Contracts & reporting | Free strategy call with no commitment; client dashboard for reports and projects; SEO early indicators expected in 60-90 days, full impact in 6-12 months; paid media results possible within 30 days. Contract length not published. |
| Tools & partnerships | Google Partner; Semrush Agency Partner; BBB accredited profile; WordPress hosting; PIEARM (proprietary); AI mention tracking across ChatGPT, Google AI Overviews, Perplexity, Gemini |
Dental Marketing Services
- Local and multi-location SEO
- answer engine optimisation
- healthcare website design with patient forms and CRM patient log-in
- reputation management
- Google Ads and paid media
- content and blog writing
- news releases
- social media marketing
- AI brand mention tracking
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- BankSouth Mortgage: 49 keywords in Google top 3 and 30 at #1 across 10 Georgia markets
- Accuwright Mechanical: 40:1 return on marketing spend, about 2x revenue year over year
- The Art of Touch (wellness): 82 page-one keywords, AI mentions 0 to 96
Why Dentists Choose M16 Marketing
- Has a healthcare marketing page for doctors and clinics
- Healthcare case study reports 72% organic traffic growth
- Founder Don Dodds sits on Forbes Agency Council
- 5.0 on Clutch from 23 reviews
- Clutch lists a $10,000 minimum project size (M16 Marketing)
Key Strengths
- Improves a practice's Google Maps rankings with SEO, landing pages and ads
- Builds complex multi-service practice websites with database integration
- Optimises practice websites for AI search alongside traditional SEO
Awards & Recognition
- Forbes Agency Council award
- UpCity National Excellence Award
- Google Partner
- Semrush Agency Partner
How the DSA Score Breaks Down
Points earned: 60.5 of 100 (profile 57 × 0.8 + client feedback 14.9). DSA Score: 92/100
What Clients Say About M16 Marketing
- 2 on Google
- 2 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 3
- Dental website design 3
- Communication & responsiveness 1
- Understanding of dentistry 1
In ShortClients praise web design, SEO and responsiveness.
Betsy Mull praises M16 as a responsive, knowledgeable web design and SEO partner.
See it on designrush.comBeau G says the team handled a complex multi-service-line site with a backend database connection and delivered fully.
See it on designrush.comSEO, landing pages and ad campaigns improved Google Maps rankings and brought more leads.
See it on clutch.coShow 1 more client review
- Anonymous: Rebrand, website redesign and SEO/SEM for a law firm produced strong ROI and top-three rankings for competitive keywords. Clutch, Apr 21, 2017
Where M16 Marketing Is Listed
Questions Dentists Ask About M16 Marketing
Has M16 Marketing worked with dental practices?
No dental clients or dental case studies are published. They have a healthcare playbook covering HIPAA-aware SEO, AEO, content and paid media.
What does it cost to work with them?
Budgets range from $1,500 to more than $100,000 per month, built as custom plans. Projects start at $5,000.
How soon will SEO show results?
Early SEO and AEO indicators usually appear in 60 to 90 days, with full impact over six to 12 months. Paid media can show results within 30 days.
Can they handle a multi-location group?
Multi-location SEO is one of their services, and they operate from Atlanta plus five other US cities. Their mortgage case study covered 10 Georgia markets.
How will I see reports?
Clients use an online dashboard for reports, projects and collaboration. Their PIEARM system includes performance analysis and AI mention tracking.
Reviews of M16 Marketing
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