HubSpot Elite partner for CRM, RevOps, websites and B2B growth marketing
About Make the Grade
Make the Grade is a French consultancy and HubSpot integrator with an Elite-tier solutions partnership, the highest HubSpot partner level. It works from Rennes, Paris and Lausanne in Switzerland, has about 40 consultants and has ten years of experience. Its main base is Saint-Jacques-de-la-Lande, next to Rennes. Named staff include a COO, a CMO, a branding and website manager and a lead designer. No founder or CEO is named publicly.
The work centres on CRM and revenue operations. Consultants set up HubSpot's Sales, Marketing, Service, Content and Operations hubs, migrate data from other CRMs, automate sales steps and build dashboards. The team also installs Aircall telephony and connects other tools through APIs. A HubSpot rollout typically takes four to six weeks, and teams are working in the CRM within days of launch. The marketing side offers inbound campaigns, copywriting, marketing automation, email, SEO strategy, Google Ads and social media. The firm has been a Qualiopi-certified training body since July 2024 and runs HubSpot training.
Websites are the third pillar. Redesigns follow five stages: kick-off with a performance and technical audit, wireframes, development on HubSpot CMS, WordPress or Webflow, testing, and launch with a migration plan and one month of support. The indicative price is EUR 20,000 to EUR 40,000 for a full redesign with SEO, over three to eight months. It has built more than 120 sites, a quarter of them outside France, and leads rise about 30 percent on average after launch.
Clients include EHL, Michelin, Limagrain, EDHEC Business School, Geneva Airport, the International Committee of the Red Cross and lab diagnostics firm Sebia. Its HubSpot industry badges are higher education, software and management consulting. It is rated 4.9 on the HubSpot directory from 289 ratings, with budgets from $5,000. In 2026 it was named Aircall Partner of the Year for France and became an OpenAI Select Partner.
It has no dental clinics, dental groups or healthcare marketing pages. For a dental organisation the agency is relevant mainly when the need is a CRM project, such as linking online booking, patient records and recall emails inside HubSpot, rather than local SEO for one practice. Budgets and timelines suit larger groups or dental businesses selling to other companies more than a single surgery. Consultants work in English, French, German and Spanish.
Make the Grade's Website
Make the Grade at a Glance
| Team size | About 40 consultants |
|---|---|
| Headquarters | Saint-Jacques-de-la-Lande (Rennes), Brittany, France |
| Other offices | Paris, Lausanne (Switzerland) |
| Languages | French; English; German; Spanish |
| Pricing | Website redesign with SEO indicated at EUR 20,000-40,000 (3-8 months). Budgets from $5,000. HubSpot licences are billed separately. |
| Contracts & reporting | HubSpot integration typically 4-6 weeks; website redesign in five stages with one month of post-launch support. |
| Tools & partnerships | HubSpot (Elite Solutions Partner); Salesforce and Pipedrive integration; Aircall (Gold Partner); lemlist; Livestorm; Modjo; Pennylane; OpenAI (Select Partner); WordPress; Webflow; Qualiopi certified training |
Dental Marketing Services
- HubSpot CRM setup and data migration
- marketing automation and email
- booking tool and API integrations
- website redesign on HubSpot CMS, WordPress or Webflow
- SEO strategy
- Google Ads
- dashboards and reporting
- HubSpot training
Why Dentists Choose Make the Grade
- HubSpot Elite Partner
- CRM and website joined up
- 40-person team
- Projects €10,000-€30,000
- B2B lead focus
Key Strengths
- Implements Salesforce and Pipedrive CRMs for practice groups, including data migrations
- Syncs third-party appointment booking tools with the practice CRM via API
- Runs patient marketing automation and email campaigns from CRM data
- Offers SEO and GEO to help practices appear in AI search
Awards & Recognition
- Aircall Partner of the Year France (2026)
How the DSA Score Breaks Down
Points earned: 28.8 of 100 (profile 36 × 0.8 + client feedback 0). DSA Score: 86/100
Where Make the Grade Is Listed
Questions Dentists Ask About Make the Grade
Does Make the Grade specialise in dental marketing?
No. They have no dental or healthcare clients or pages. Their work focuses on HubSpot CRM, revenue operations, websites and B2B growth.
When would a dental business use them?
Mainly for a CRM project, such as moving patient or lead data into HubSpot, automating follow-up and connecting booking tools through APIs. They are less suited to local SEO for a single practice.
How much does a website cost with them?
The indicative price is EUR 20,000 to EUR 40,000 for a full redesign with SEO, taking three to eight months.
What is their HubSpot status?
They are an Elite HubSpot Solutions Partner with accreditations in data migration, custom integration and onboarding. They are rated 4.9 on the HubSpot directory from 289 ratings.
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