Adelaide research-led paid media and growth agency founded 2006
About Market Ease Digital
Market Ease Digital is an Adelaide marketing agency at 79 Magill Road in Stepney, with a second office in Sydney. Binh An Nguyen founded it in 2006 and is still chief executive. He speaks at business events run by the CEO Institute and CPA Australia and teaches marketing students from several countries. An advisory board includes Andrew Downs of SAGE Group, Professor Ryan Williams of the University of South Australia and John Bastian AM, former managing director of Sola Optical. The team has around 20 staff, including an organic growth director, a head of paid search, a head of consumer intelligence, media planners and an in-house video crew.
The agency's method starts with research. Its consumer intelligence work blends first-party data with outside market signals to profile buyers and what drives their choices. That feeds the Digital Leverage Program, its main offer, which buys media across search, social and display networks against set milestones. Before any campaign starts, tracking is put in place for enquiries, sales and cost per acquisition. The agency aims for at least a 300 percent return but early returns are not guaranteed. It has managed more than 150 million dollars in media spend for clients in five countries.
Search work is present but sits alongside paid media rather than leading. SEO is about a third of its services, and an Organic Growth Director sits on the team. Clients have reached first-page or top-three Google rankings, for example for a bean bag retailer and a dog training business across several cities. Creative and content production is in-house, from video and photography to copy.
There is no dental page and no named dental client. Results come from retail, SaaS, logistics and services. Cartridge World added more than 750,000 dollars in online sales in one month during COVID-19, Wine Direct lifted paid traffic revenue by 338 percent in 2020, and Big Screen Video cut cost per conversion by 97 percent in 30 days. Wellness & Lifestyles Australia grew turnover from 3 million to 9 million dollars over three years. Other clients include Hyundai, Subaru, U-Store-It, Maggie Beer Products and Tarocash. Reviewers on Google, where it holds 4.8 from 22 reviews, praise results, communication and a partnership style.
In 2022 the agency won a Best Place to Work award and was a finalist for Small Business of the Decade and Best Agency of the Year. It does not publish prices. New enquiries get a reply within one business day and a 30-minute discovery call, and if there is a fit, a scoped proposal follows. A dental group with steady ad budgets may find its cost-per-acquisition focus a good fit.
Market Ease Digital's Website
Market Ease Digital at a Glance
| Founded | 2006 |
|---|---|
| Team size | 10-49 employees |
| Headquarters | Stepney, South Australia, Australia |
| Other offices | Sydney |
| Leadership | Binh An Nguyen (Founder & CEO); David Condon-Thomas (Operations & Delivery Director); Scott Reece (Organic Growth Director); Minh Hao Nguyen (Head of Paid Search); Rohan Bharadwaj (Head of Business Insights & Consumer Intelligence); Kirk Cameron (Creative Director) |
| Languages | English |
| Pricing | Not published. Engagements start with a scoped proposal after a discovery call; the Digital Leverage Program is positioned as a structured programme rather than a standard retainer. |
| Contracts & reporting | Reply within one business day; free 30-minute discovery call with no retainer pitch; scoped audit and intelligence proposal if there is a fit. Tracking and reporting set up before campaigns launch; target return of at least 300% with no guarantee of immediate returns. |
| Tools & partnerships | Google Ads; Microsoft Bing Ads; Facebook; Instagram; LinkedIn |
Dental Marketing Services
- Consumer intelligence and market research
- Digital Leverage Program paid media across search, social and display
- Google and Bing search ads
- Facebook, Instagram and LinkedIn advertising
- SEO and organic growth
- conversion and cost-per-acquisition tracking
- video, photography and copy production
- email marketing
Dental Clients & Results
- Big Screen Video: cost per conversion down 97.1% ($582.70 to $16.77) in 30 days
- Wellness & Lifestyles Australia: turnover grew from $3M to $9M over three years
- Cartridge World Australia: $750K+ additional online sales in one month during COVID-19
- Wine Direct: 338% increase in revenue from paid traffic in 2020
- PixelForce: same leads and sales at 44% of original ad cost within 30 days
- gobox: leads doubled at the same ad spend
- Whistle Clean Australia: 30% lower cost per qualified lead
Why Dentists Choose Market Ease Digital
- Established in Adelaide in 2006
- Offers consumer intelligence research before campaigns
- Clients include Hyundai AU and Subaru AU
- Wellness & Lifestyles Australia appears on its client list
- Rated 4.8 from 22 reviews on DesignRush
Key Strengths
- Sets up tracking and reporting before any practice campaign goes live
- Measures patient enquiries and cost per acquisition rather than impressions and clicks
- Uses its Digital Leverage Program to tell a story to prospective patients
- Runs practice email and ad campaigns across Google, Bing, Facebook and LinkedIn
Awards & Recognition
- Best Place to Work winner (2022)
- finalist Small Business of the Decade (2022)
- finalist Best Agency of the Year (2022)
How the DSA Score Breaks Down
Points earned: 48.5 of 100 (profile 42 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About Market Ease Digital
- 4 on Google
Clients Most Often Praise
- Understanding of dentistry 1
Healthcare client rates their digital marketing as top quality.
See it on designrush.comLana Zhang finds the team friendly and efficient in its marketing strategy.
See it on designrush.comDanny Joukhadar describes the relationship as a true partnership.
See it on designrush.comShow 1 more client review
- Nick Lee highlights the agency's professionalism and expertise. Google, 10 August 2022
Where Market Ease Digital Is Listed
Questions Dentists Ask About Market Ease Digital
Has Market Ease Digital worked with dental practices?
No dental or medical clients are named. Its results come from retail, e-commerce, SaaS, logistics, storage and service businesses.
What is the Digital Leverage Program?
It is the agency's main offer: media buying across search, social and display networks, built on consumer research about the client's buyers, with set milestones and reporting.
How do they measure success?
Tracking for enquiries, sales and cost per acquisition is set up before campaigns go live. The agency targets at least a 300 percent return but early returns are not guaranteed.
Do they do SEO as well as ads?
Yes. An Organic Growth Director leads search work, SEO is about a third of services, and clients have reached first-page and top-three rankings.
How do I start working with them?
Enquiries get a reply within a business day and a 30-minute discovery call. If both sides see a fit, the agency sends a scoped proposal covering research, strategy and programme structure.
Reviews of Market Ease Digital
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