Italian dental marketing agency with fixed-price packages, Google Ads and practice training
About Marketing Therapy
Marketing Therapy is an Italian agency that works almost entirely on patient acquisition for dental practices. Its headquarters sit on Via della Piramide Cestia in Rome, and a second office operates in Chiari, in the province of Brescia, which supports a business development role covering northern Italy. The agency has worked with more than 500 dental practices across the country, and its site carries a graphic marking ten years of activity.
The company is run by two managing directors, Maurizio Palmerini and Massimiliano Polidori, the latter also acting as marketing manager. The team has around 30 people, including project managers, social media managers, a Facebook Ads specialist, a Google Ads specialist, copy and SEO specialists, web and graphic designers and a videomaker. A head of consulting and education, Sergio Magliocchi, leads the training side of the business.
Their dental offer is built as a three-stage path. The first stage gets a practice found: a Google Business Profile, a logo, a one-page site and local SEO. The second adds a multi-page website with individual treatment pages and coordinated social channels. The third is a full plan that combines branding, an editorial calendar, advanced SEO, social media and Google Ads, with a monthly growth report. They also advise practices on the Legge Boldi, the Italian law that governs how health professionals may advertise, and their blog covers Google Business Profile use, link building, owned content and how to be cited in Google AI Overviews.
The agency publishes four dental case histories. Centro Odontoiatrico Cortesi gained 37% more new patients in a year, Centri Smile Solutions saw a 15.5% rise in annual revenue, Orsini Dental Project gained 25% more new patients and Odontoiatria Salaris had 85 veneer cases. They also produced the Sorridere e semplice TV, radio and digital campaign for Confident, a network of dental clinics, and later handled its sponsorship tie-up with Como Volley. They report each year on the Social Media Dentistry Awards, a ranking of Italian dentists on Instagram and, since the 2025 edition, TikTok.
Pricing is unusually open for the sector. One-off presence packages start at 150 euros and an advanced website package costs 1,800 euros. Monthly plans run from 500 euros for basic acquisition to 850 euros for the full 360-degree plan, with Google Ads spend billed separately. The agency is a Google Partner with a Search Network specialisation. It also runs Growth, an online training platform, and has written guest articles on patient retention and funnel marketing for the AlfaDocs practice software blog. The setup suits Italian general and multi-chair practices that want one supplier for brand, web, social and paid search.
Marketing Therapy's Dental SEO Page
Marketing Therapy at a Glance
| Team size | About 30 named staff |
|---|---|
| Headquarters | Rome, Lazio, Italy |
| Other offices | Chiari (Brescia), Lombardy |
| Leadership | Maurizio Palmerini (Managing Director); Massimiliano Polidori (Managing Director and Marketing Manager); Sergio Magliocchi (Head of Consulting and Education); Emanuele Ramera (Business Development Manager, North); Alessandra Pronio (Key Account Manager) |
| Languages | Italian |
| Pricing | Essere Online 150 euros; Immagine 450 euros; Pagina Web 850 euros (one-off); Presenza Online Avanzata 1,800 euros (one-off); Acquisizione Base 500 euros per month; Marketing 360 plan 850 euros per month, Google Ads budget excluded |
| Contracts & reporting | Monthly growth reports on the 360 plan; contract length not published |
| Tools & partnerships | Google Partner (Search Network); Google Business Profile; Google Ads; Meta ads; AlfaDocs (guest author) |
Dental Marketing Services
- Google Business Profile setup
- local SEO
- advanced SEO
- one-page and multi-page practice websites with treatment pages
- landing pages
- logo and visual identity
- social media management
- Facebook and Instagram ads
- Google Ads
- editorial planning
- video production
- monthly growth reports
- Legge Boldi compliance guidance
- training for dentists and practice teams
Practice Types They Work With
- General dentistry
- cosmetic dentistry (veneers)
- dental clinic networks
Dental Clients & Results
- Centro Odontoiatrico Cortesi: +37% new patients (one year)
- Centri Smile Solutions: +15.5% annual revenue
- Orsini Dental Project: +25% new patients
- Odontoiatria Salaris: 85 veneer cases
Dental Practices They Have Worked With
- Centro Odontoiatrico Cortesi
- Centri Smile Solutions
- Orsini Dental Project
- Odontoiatria Salaris
- Confident (dental network)
Why Dentists Choose Marketing Therapy
- Runs Growth, an online training platform for dental marketing
- Hosts the Growth podcast, recorded live at Expodental
- Planned in-practice Invisalign launch events for clients
- Clients report staying five years or more
- 5.0 from 64 Google reviews
Key Strengths
- Holds team consultations at the practice to build structured patient communication
- Offers courses on first-visit management, phone intake and treatment quote acceptance
- Runs coaching courses on leadership and team management for dentists
How the DSA Score Breaks Down
Points earned: 55.4 of 100 (profile 45 × 0.8 + client feedback 19.4). DSA Score: 91/100
What Dental and Healthcare Clients Say About Marketing Therapy
- 6 on Google
- 5 from dental practices
Clients Most Often Praise
- Understanding of dentistry 1
- Dental website design 1
- Communication & responsiveness 1
In ShortDental practices praise the agency's dental specialisation, long-term collaboration, structured communication, social media, websites and rebranding, and event or Invisalign launch campaigns.
Monica Fiori says the agency specialises in dental marketing and understands practice needs well, citing an Invisalign launch and open days.
See it on marketingtherapy.euDeveloped the practice's social media, website and brand restyling for its new studio with MT.
See it on marketingtherapy.euOXSANA SRL has worked with the agency for six years and plans to continue.
See it on marketingtherapy.euShow 3 more client reviews
- vanessa spinelli says MT's professionalism let the practice build structured, effective communication. Google
- Stefan Dr. Gallmetzer praises consultant Sergio for a team consultation, describing him as very professional and never intrusive. Google
- Dario Brady Bucci has worked with Marketing Therapy for about 3 years and is very satisfied with its services and professionalism. Google
Where Marketing Therapy Is Listed
Questions Dentists Ask About Marketing Therapy
Does Marketing Therapy only work with dentists?
Their work is built around dental marketing, and they have worked with more than 500 Italian dental practices. Their case histories and campaigns are all for dental clinics or dental networks.
How much does Marketing Therapy cost?
They publish prices. One-off presence packages start at 150 euros, an advanced website package is 1,800 euros, and monthly plans range from 500 to 850 euros, with Google Ads spend paid separately.
What results have they published for practices?
Their case histories show 37% more new patients in a year for Centro Odontoiatrico Cortesi, 25% more new patients for Orsini Dental Project and a 15.5% revenue rise for Centri Smile Solutions.
Can they help with Italian advertising rules for dentists?
Yes. They give guidance on the Legge Boldi, which sets rules for health care advertising in Italy.
Do they offer training as well as marketing?
They have a head of consulting and education and run Growth, an online training platform for dental teams. They have also written articles on patient retention and acquisition funnels for the AlfaDocs blog.
Reviews of Marketing Therapy
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