Calgary-founded agency with Toronto and Vancouver hubs and a 90-day results guarantee
About Marvel Marketing
Marvel Marketing is a Canadian digital marketing firm whose head office sits at 114 61 Ave SW in Calgary, Alberta. It also runs regional hubs on Spadina Avenue in Toronto and on West Broadway in Vancouver, so it can serve practices in Alberta, Ontario and British Columbia. The team has more than 15 staff, in the 10 to 49 range. It has worked with over 500 businesses in Canada, the United States and Cabo San Lucas, Mexico. Much of that base comes from home services and trades, but the firm keeps a separate page written for dentists.
Ryan McRae founded the business in 2014. Before that he spent about six years in the Calgary trades, where he built and sold a construction company, and he watched skilled contractors lose jobs to rivals that were easier to find online. He now runs daily operations and leads SEO strategy. Two partners work alongside him: Jarrett Moore, head of paid media, who has 16 years of Google and Meta Ads experience, and Noelle Payne, head of client success, who joined in 2020 with a background in content and SEO strategy.
For dental clinics, the work opens with an audit of the practice and its online presence. From there the team rolls out local SEO aimed at page-one visibility, paid search, social media, and a new or redesigned website matched to the clinic's branding. Copywriters produce blog posts and site pages for dental audiences, and the firm also offers press releases, digital PR and reputation or crisis management. Each project starts with a written timeline, and every client gets a named project manager. The service mix is 40% web design, 30% PPC and 30% SEO, and the agency also offers email marketing and optimisation for AI answer engines.
The set-up suits independent and small group practices that want ads, search and the website handled by one team. Of their clients, 75% are small businesses and 25% are mid-market.
They have no named dental clients or published dental results. They are rated 4.9 on Clutch from 19 reviews, which come from paving, construction, real estate, a tanning salon and property restoration firms, and the most common words used are communicative, efficient and timely. Client testimonials, including AED Advantage Sales, Milli's Keto Kitchen and Oceanside Real Estate, point to more online sales, finished projects that an earlier developer had left, and steady monthly reporting.
On terms, there is a $5,000 minimum project, rates of $100 to $149 an hour and retainers from CAD 1,500 a month. The firm offers a 'no results, no payment' promise: if there are no measurable gains after 90 days, it keeps working at no extra charge, with set metrics for PPC, SEO and social. It holds Google Partners, Microsoft Advertising and Meta Business partner status, and clients log in through a client portal.
Marvel Marketing's Dental SEO Page
Marvel Marketing at a Glance
| Founded | 2014 |
|---|---|
| Team size | 15+ team members (10-49 employees) |
| Headquarters | Calgary, Alberta, Canada |
| Other offices | Toronto, Ontario; Vancouver, British Columbia |
| Leadership | Ryan McRae (Founder and CEO); Jarrett Moore (Partner, Head of Paid Media); Noelle Payne (Partner, Head of Client Success) |
| Languages | English |
| Pricing | Minimum project $5,000+; $100-$149 per hour; retainers start at CAD 1,500 per month. No prices on the dentist page. |
| Contracts & reporting | Project timeline set at kickoff; dedicated project manager per client; client portal; monthly reporting; 90-day guarantee: if no tangible results after 90 days, work continues at no extra charge until results are reached (covers PPC, SEO and social metrics). |
| Tools & partnerships | Google Partner; Microsoft Advertising partner; Meta Business partner; Google Ads; Bing Ads; WordPress; Shopify |
Dental Marketing Services
- Practice audit
- local SEO
- website design and redesign
- PPC and Google Ads
- dental blog and website copywriting
- social media pages and campaigns
- press releases and digital PR
- reputation and crisis management
Practice Types They Work With
- General dentistry
Dental Clients & Results
- AED Advantage Sales Ltd.: increased online sales after Google Ads and SEO work
- Oceanside Real Estate: completed a website a previous developer left unfinished, plus social and blogging
Why Dentists Choose Marvel Marketing
- In-house copywriter Noelle's blogs drove about 80% of one client's target traffic
- Builds US versions of sites for clinics growing south
- SEO, ads, web and content in one team
- 4.9 from 96 Google reviews
- Open on weekends
Key Strengths
- Is upfront about pricing so practices know what they are paying for
- Handles full rebrands for practices alongside websites and SEO
- Restructures Google and Facebook Ads for multi-location practices to return positive ROI
How the DSA Score Breaks Down
Points earned: 60.7 of 100 (profile 56 × 0.8 + client feedback 15.9). DSA Score: 92/100
What Clients Say About Marvel Marketing
- 4 on Google
- 3 on review sites
- 1 on its website
Clients Most Often Praise
- Value for money 5
- Clear reporting & honesty 3
- Higher Google Maps & local rankings 3
- More new patient bookings 1
In ShortClients praise owner Ryan and team's knowledge, responsiveness and well-built websites, with reported gains in leads, rankings and ROAS.
Two MLS-linked sites plus SEO; project ran past deadline due to IDX issues and cost more than previous agency.
See it on clutch.coFull rebrand passed compliance review; praises responsiveness.
See it on clutch.coSEO, brochure redesign and video production improved local rankings; values the agency's local focus.
See it on clutch.coShow 5 more client reviews
- Mia Pearce credits her PPC manager Jake with restructuring her Google and Facebook Ads. Google
- Gabriel: Business with six locations across Canada reports positive ROI at all six after almost 7 months. Google
- Sharon Numerow reports increased Google requests and more solid leads after 3 months. Google
- Paul Watts says Ryan and his team are helpful and honest on pricing. Google
- AED Advantage: Video case study headline claims 780% ROAS from Google Ads and 300+ new first-page keyword rankings. Agency website
Where Marvel Marketing Is Listed
Questions Dentists Ask About Marvel Marketing
Does Marvel Marketing have a service specifically for dentists?
Yes. They have a dentist marketing service covering SEO, website design, PPC, copywriting, social media and PR and reputation work. They have no named dental clients or published dental results.
Where are they located?
The head office is in Calgary, Alberta, with regional hubs in Toronto and Vancouver. This lets them work with practices in several Canadian provinces.
How much do they charge?
The minimum project size is $5,000, with hourly rates of $100 to $149. Retainers start at CAD 1,500 per month.
Do they offer any guarantee?
They offer a no results, no payment promise. If there are no tangible results after 90 days, they continue working at no extra charge, with defined metrics for PPC, SEO and social media.
Who will I work with day to day?
Each client gets a project manager, and partner Noelle Payne leads client success and reporting calls. Founder Ryan McRae leads SEO strategy.
Reviews of Marvel Marketing
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