Troy, Michigan web development and marketing firm founded in 1996 with healthcare web projects
About Media Genesis
Media Genesis, Inc. is an independent web development and digital marketing company in Troy, Michigan, at 880 W. Long Lake Road, Suite 225. Its services cover website design and development, content management systems, user experience, SEO and SEM, AI search optimisation, digital advertising, graphic design, mobile apps, e-learning and e-commerce. The firm holds partner badges for Google, Meta, Amazon and Microsoft.
Brad Frederick founded the company in 1996, starting in his basement. He studied mechanical engineering, worked as a systems engineer at EDS on General Motors accounts, and managed the launch of GM's first corporate and divisional websites. Antoine Dubeauclard joined in 1997 and is now president. Both have appeared on Crain's Detroit Business 40 under 40 lists, Frederick in 2001 and Dubeauclard in 2008. In 2008 Media Genesis was one of Michigan's largest and oldest independent web developers. The team has more than 65 people and has served over 300 companies and non-profits.
There is no dental-specific offer. The relevant experience is in health and wellness, which has its own market page. Projects there include a homepage redesign and video work for Allegheny Health Network, and a physician portal for West Penn Allegheny Health System. They also include a site rebuild with SEO and SEM for My Colon Clinic, digital outreach for the Judson Center, and a custom CMS for the 9,000-page Pathology Outlines reference site. For the Greater Detroit Area Health Council, they built Find MI Care, a doctor search tool that grew from 30 to 300 participating clinics.
For a dental group, the main strengths are complex website builds, accessibility and integration work rather than packaged local SEO. They use baseline audits and SEO transition plans to protect rankings during a rebuild. That suits larger practices, DSOs or dental schools replacing a sizeable site more than a single practice wanting a monthly local-search plan. Other recent work includes a website redesign for AgeWays, a non-profit for older adults, and lead generation for the law firm Elia & Ponto.
On Birdeye the firm is rated 4.7 from 34 reviews, made up of 26 Google and 8 Facebook ratings. On DesignRush, reviewers praise account service and work quality, and one organisation has worked with the firm for more than ten years. One review complains that a business development manager was rude to smaller agencies. Pricing, hourly rates and minimums are not published, and projects are quoted on enquiry.
Media Genesis' Website
Media Genesis at a Glance
| Founded | 1996 |
|---|---|
| Team size | 65+ employees |
| Headquarters | Troy, Michigan, USA |
| Leadership | Brad Frederick (Founder and CEO); Antoine Dubeauclard (President) |
| Languages | English |
| Pricing | Quoted per project · Not published |
| Tools & partnerships | Google Partner; Meta Partner; Amazon Partner; Microsoft Partner |
Dental Marketing Services
- Website design and development
- content management systems
- user experience and information architecture
- SEO and SEM
- AI search optimisation
- digital advertising
- content writing
- video and photography
- branding
- accessibility-focused redesigns
- mobile apps
Dental Clients & Results
- Greater Detroit Area Health Council (Find MI Care): participating clinics grew from 30 to 300 since launch
- Pathology Outlines: custom CMS for a roughly 9,000-page site (no metric)
- My Colon Clinic: full website rebuild with SEO and SEM (no metric)
Why Dentists Choose Media Genesis
- Office at 880 W. Long Lake Road in Troy
- Partner status with Google, Meta, Amazon and Microsoft
- Redesigned the website for AgeWays
- Also builds mobile apps and e-learning projects
- Ran lead generation for the law firm Elia & Ponto
Key Strengths
- Runs its own AMA Strategy Workshop to plan a practice's digital marketing
- Starts with baseline audits and benchmark reports on the existing practice website
- Writes SEO transition plans so rankings survive a practice website rebuild
- Covers ADA accessibility and privacy compliance basics for practice websites
Awards & Recognition
- Crain's Detroit Business 40 under 40 (Brad Frederick, 2001)
- Crain's Detroit Business 40 under 40 (Antoine Dubeauclard, 2008)
- dBusiness 30 in their 30s (Antoine Dubeauclard)
- Midwest Collaboration Award for InternInMichigan.com
How the DSA Score Breaks Down
Points earned: 32.1 of 100 (profile 24 × 0.8 + client feedback 12.9). DSA Score: 86/100
What Clients Say About Media Genesis
- 4 on Google
In ShortGoogle reviews praise account service, quality of work and long-term relationships.
Her organization has worked with Media Genesis for over a decade.
See it on designrush.comLeeza Hoyt describes an amazing team of go-getters who won't disappoint.
See it on designrush.comClever Guy highly recommends their services for any organization's digital needs.
See it on designrush.comShow 1 more client review
- Mark D praises account services and work quality. Google, 2 September 2025
Where Media Genesis Is Listed
Questions Dentists Ask About Media Genesis
Has Media Genesis worked with dental practices?
No dental clients are named. Its healthcare experience includes Allegheny Health Network, West Penn Allegheny Health System, My Colon Clinic and the Find MI Care doctor search tool.
How long has the company been around?
Brad Frederick founded it in 1996, and Antoine Dubeauclard joined in 1997. Both lead the firm today, as CEO and president respectively.
Can they protect my rankings during a website rebuild?
They use baseline audits and SEO transition plans during rebuilds to protect existing rankings. They also offer SEO, SEM and AI search optimisation as ongoing services.
What platform partnerships do they hold?
They hold partner badges for Google, Meta, Amazon and Microsoft.
What do clients say?
They are rated 4.7 on Birdeye across 34 Google and Facebook reviews. Reviewers mention good account service, quality work and long relationships, with one organisation working with them for more than a decade.
Reviews of Media Genesis
No reviews on this site yet. Have you worked with Media Genesis? Your review helps other dentists choose.