Jacksonville Google Ads and SEO agency with month-to-month dental programs
About Media Spearhead
Media Spearhead is a paid search and SEO agency based on French Street in Jacksonville, Florida. Richard Lacayo and Robert Samayoa, both Google Ads specialists, started the business in 2017. The company has a senior in-house team of strategists, engineers and creatives, and a co-founder still picks up the phone. Its work spans more than 60 local service verticals, grouped into divisions that include Medical and Health and Beauty, with dentistry one of the named niches.
For dental practices the agency publishes city pages, including Jacksonville, Miami, Cape Coral and Macon, Georgia. The local SEO element covers Google Business Profile setup, category and insurance tuning, Dentist and service schema, ZIP-code level landing pages, and review requests sent after completed appointments. On the paid side they split campaigns by intent: emergency care, implants and full-arch cases, cosmetic work and general new-patient searches. Call-only ads cover emergencies, and accounts carry long negative keyword lists. Their suggested budget split leans heavily on Search, with display prospecting avoided. Websites are built mobile-first with click-to-call, financing and implant pages, and online booking.
Measurement is a recurring theme. Calls are tracked through CallRail, attribution is linked across GA4 and the practice management system, and clients receive a monthly report with a 30-day plan. A live lead dashboard is also offered. After launch, bids are reviewed at 24, 48 and 72 hours, and front-desk call review and coaching form part of the service. The agency estimates 60 to 90 days to reach the map pack for ZIP-level terms and five to eight months for broad city terms.
Their Miami work shows how they adapt to a market. Campaigns run in English and Spanish with native Spanish landing pages, bilingual review generation and mystery calls in both languages. Budgets ramp up in October for the November to April snowbird season, with an implant consultation push in the first quarter.
Pricing is unusually transparent. Dental programs are quoted at roughly $1,650 to $3,000 a month in Jacksonville and $1,950 to $3,500 in Miami. Standalone Google Ads management starts at $400 a month with no setup fee, website revamps start at $2,000 and landing pages at $800. Contracts are month-to-month with no cancellation fees, and clients own their ad accounts, tracking and content. A free 30-minute audit or strategy call is the usual starting point.
The agency is a Google Premier Partner for 2026 and holds a 5.0 Clutch rating, a 4.9 Google rating and 95% client retention. Its published testimonials come from home services, med spa and legal clients; no named dental client or dental case study is published.
Media Spearhead's Dental SEO Page
Media Spearhead at a Glance
| Founded | 2017 |
|---|---|
| Headquarters | Jacksonville, Florida, USA |
| Leadership | Richard Lacayo (Co-founder); Robert Samayoa (Co-founder) |
| Languages | English; Spanish; Portuguese |
| Pricing | Dental programs typically $1,650-$3,000 per month (Jacksonville) and $1,950-$3,500 per month (Miami). Google Ads management from $400 per month with no setup fee; Core plan $400-$800 per month for spend under $4,000; Priority plan from $1,000 per month; percentage fee of 15% down to 8% above $10,000 monthly spend. Website revamp from $2,000; landing pages from $800. |
| Contracts & reporting | Month-to-month with no long-term contract or cancellation fees. Client owns Google Ads account, tracking and landing pages. Ads live within about 3 business days; bid reviews at 24, 48 and 72 hours; biweekly or weekly optimization updates; monthly performance report; live lead dashboard. Free 30-minute audit or strategy call. |
| Tools & partnerships | Google Premier Partner; Google Ads; Performance Max; Local Services Ads; CallRail; GA4; Calendly |
Dental Marketing Services
- Dental local SEO
- Google Business Profile optimization
- Dentist and service schema
- ZIP-level location pages
- review generation after appointments
- Google Ads search and call-only campaigns for emergency, implant, All-on-4 and new-patient terms
- bilingual English-Spanish campaigns
- mobile-first dental websites and landing pages
- CallRail call tracking and GA4 attribution
- front-desk call review and coaching
- answer engine optimization
Practice Types They Work With
- General dentistry
- implants
- All-on-4 and full-arch
- cosmetic dentistry
- emergency dentistry
- DSOs
Why Dentists Choose Media Spearhead
- Google Premier Partner
- English and Spanish campaigns
- All-on-4 and implant funnels
- Plans for snowbird season
- Serves all 50 states
Key Strengths
- Takes over SEO and PPC for practices that find in-house management too time-consuming
- Offers a free evaluation of a practice's existing Google Ads campaigns
- Builds bilingual English and Spanish funnels for full-arch implant patients
- Plans dental campaigns around seasonal swings in new-patient demand
Awards & Recognition
- Google Premier Partner (2026)
How the DSA Score Breaks Down
Points earned: 35.8 of 100 (profile 28 × 0.8 + client feedback 13.4). DSA Score: 87/100
What Clients Say About Media Spearhead
- 2 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 1
A Jacksonville chiropractor hired the agency for SEO and PPC after in-house management proved too time-consuming, and has stayed six years, investing over $20,000.
See it on themanifest.comAn owner (company name truncated, 'First Coast S…') describes the agency as genuine.
See it on themanifest.comWhere Media Spearhead Is Listed
Questions Dentists Ask About Media Spearhead
How much does Media Spearhead charge a dental practice?
Typical monthly costs are about $1,650 to $3,000 in Jacksonville and $1,950 to $3,500 in Miami. Ad spend is paid separately to Google and is not marked up.
Do they lock practices into long contracts?
No. They work month-to-month with no cancellation fees, and the practice keeps ownership of its Google Ads account, tracking data and landing pages.
Can they run Spanish-language campaigns?
Yes. Their Miami dental service includes bilingual Google Business Profiles, native Spanish landing pages, Spanish ad copy and review requests in both English and Spanish.
How long before local SEO shows results?
The agency estimates 60 to 90 days for ZIP-level terms to reach the map pack and five to eight months for broad terms such as a city name plus dentist.
How do they report on results?
Calls are tracked with CallRail and linked to GA4 and the practice management system. Clients get optimization updates, a monthly report with a 30-day plan and access to a live lead dashboard.
Reviews of Media Spearhead
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