Warsaw agency focused solely on marketing for clinics and medical practices
About MEDIO
MEDIO is a Warsaw agency that markets only healthcare providers. Its office is at Bokserska 19 in the Mokotow district, and its method is called conscious medical marketing. The concept was created by Ewelina Goscicka, the only person profiled, who has more than 17 years of experience building growth models for clinics and premium services. Her focus areas are patient decision-making, barriers to clinic growth and linking marketing to clinic operations.
The agency has separate pages for aesthetic medicine, plastic surgery, aesthetic dentistry, aesthetic gynaecology, physiotherapy, sports medicine and fertility treatment. For dental clinics, they advise promoting high-margin work such as implants, prosthetics and veneers. Patients worry most about pain, orthodontic stress and cost, and they choose clinics by availability and location. For large cities they suggest targeting people within about 5 km and using messages built around painless treatment.
For dental clinics the toolkit covers branding and visual identity, communication strategy, website builds with online booking, SEO, Google Ads text and display campaigns, social media and Facebook Ads, and promotion on the Znany Lekarz doctor directory. They also arrange press articles, TV interviews and YouTube treatment videos. Their SEO service targets treatment names, conditions, doctors' names and location terms, with on-page and link work. Beyond marketing they design patient service standards, phone and email training, online booking with SMS reminders, and advice on VAT for aesthetic procedures.
Named dental clients include Naturaldens, Paradise Dental Spa and Ortomasters. The Naturaldens owner, dentist Pawel Wisniewski, praises the agency for taking responsibility for ad results, and his media budget has grown a lot since they began working together. LUX MED's aesthetic clinic programme, Salvemedica and the fertility clinic Fertina also appear, with LUX MED and Salvemedica managers praising flexibility, creativity and a non-standard approach. Published case studies cover the LUX MED aesthetic clinic website and branding for a gynaecology society, without performance figures.
They also run training for clinic managers and staff. The group format lasts about six hours and covers healthcare marketing law, clinic and doctor branding, digital channels, patient communication and pricing. They also organise medical conferences.
There is no price list. A clinic first completes a survey, then receives a preliminary report and quote, and a free preliminary audit is offered by email. They suggest campaign costs should be about 20 percent of a treatment's price at most, scaled to procedure value and volume. Clinics can outsource everything or pick single services. The working language is Polish.
MEDIO's Dental SEO Page
MEDIO at a Glance
| Headquarters | Warsaw (Mokotow), Masovian, Poland |
|---|---|
| Leadership | Ewelina Goscicka (creator of the conscious medical marketing concept) |
| Languages | Polish |
| Pricing | No price list. Quote follows a survey and preliminary report; free preliminary audit by email. Recommended campaign cost: no more than about 20% of the treatment price. |
| Contracts & reporting | Full outsourcing or selected services; social media work follows a set process with client approval and results reporting; shared account access. |
| Tools & partnerships | Google Ads; Facebook Ads; Znany Lekarz; YouTube |
Dental Marketing Services
- Marketing audit and strategy
- branding and visual identity
- website design with online booking
- SEO
- Google Ads text and display
- social media and Facebook Ads
- Znany Lekarz profile promotion
- PR, press and TV
- YouTube procedure videos
- patient service standards and staff training
- online booking and SMS reminders
Practice Types They Work With
- Aesthetic dentistry
- implants
- prosthetics
- orthodontics
Dental Clients & Results
Dental Practices They Have Worked With
- Naturaldens
- Paradise Dental Spa
- Ortomasters
Why Dentists Choose MEDIO
- Works only with medical facilities, from single practices to hospitals
- Has a dedicated aesthetic dentistry marketing page
- Named testimonial from the dentist who owns Naturaldens
- Built a website for LUX MED's Aesthetic Clinic programme
- Also offers staff training and medical conference organisation
Key Strengths
- Designs patient handling procedures from registration to post-treatment support
- Targets ads at people within about 5 km of the clinic
- Runs a patient survey and delivers a report with suggested actions
- Produces treatment videos for YouTube to inform patients before consultations
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where MEDIO Is Listed
Questions Dentists Ask About MEDIO
Does MEDIO work only with healthcare?
Yes. They work only with medical facilities, with pages for aesthetic dentistry, aesthetic medicine, plastic surgery, gynaecology, physiotherapy, sports medicine and fertility treatment.
Which dental clinics have they worked with?
Their clients include Naturaldens, Paradise Dental Spa and Ortomasters. The owner of Naturaldens, dentist Pawel Wisniewski, has given them a testimonial.
What does their SEO cover?
They target treatment names, conditions, specialisations, doctors' names and location terms. The work includes on-page optimisation and internal and external linking.
How much does MEDIO charge?
They do not publish prices. A clinic completes a survey and receives a preliminary report and quote, and they suggest campaign cost should stay around 20% of a treatment's price at most.
Do they help beyond advertising?
Yes. They design patient handling standards, train reception staff, set up online booking with SMS reminders and run training sessions for clinic managers.
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