Medreclama Reviews & Agency Profile

About Medreclama

Medreclama is an internet marketing agency in Saint Petersburg that works only for medical clinics. Their office is at Petergofskoye Highway 74, building 4, office 210. The agency dates from 2008, and the founder has promoted clinics since 2002. Vitaly Zarya heads the agency. He was a project manager at one of Russia's five largest internet marketing agencies and began running marketing for several clinics on his own. Referrals from clinic owners made medicine his main focus, and he later built a team of about ten: a marketer, SEO and content specialists, a copywriter, designers, developers and advertising specialists. He builds each clinic's strategy himself and is personally answerable for results.

They work as an outsourced marketing department rather than a contractor. Work usually starts with an audit. They have completed more than 100 clinic marketing audits covering websites, sales funnels and overall internet marketing. They then analyse competitors, sharpen positioning and draft a selling proposition. Delivery combines SEO, Yandex.Direct and Google Ads, geo campaigns for each branch aimed at nearby districts, metro stations and streets, VK targeted ads, website redesigns and reputation management. Reputation work covers monitoring, replying to reviews, challenging inaccurate ones and asking satisfied patients to post. Reporting rests on call tracking and analytics goals, with cost per lead, cost per patient and advertising cost ratio tracked by channel.

Dental clinics make up much of their portfolio. For the Stomatologicheskiy Tsentr Goroda network, which grew from two to five clinics, traffic grew six-fold from 3,587 to 22,115 monthly visitors over about seven years of SEO, and online calls rising from 340 to more than 580 a month. WhiteDent got four times the search traffic and 50% more calls in 2014 to 2016, then a further 34% rise in calls after a 2019 to 2022 rebuild. For the Stomadeus network, monthly targeted visitors tripled from 2,400 to 7,200 and internet calls went from 20 to 50. Other dental clients include 33zub and DHC Dental Center.

Their best fit is a private dental clinic or clinic network in Saint Petersburg, or elsewhere in the Russian-speaking market, that relies on Yandex and wants one team covering SEO, ads, site and reputation. Their cases show long relationships, and about 95% of clients stay for many years. They have attracted more than 500,000 patients across more than ten medical fields.

Clinic testimonials praise their knowledge of medical marketing, fast and visible growth in calls and patients, and clear, prompt recommendations. They have no ratings on independent review sites. Prices and contract terms are not published. Instead they offer a free site analysis with a proposal and a free budget forecast, with a reply promised within one working day.