Basel full-service agency with in-house SEO, GEO and ads; dental university reference
About Mind Studios (Crome AG)
Mind Studios is a brand of Crome AG, an advertising and digital agency at Hardstrasse 43 in Basel. The agency was founded in 2004. The current name dates from June 2018, when the Basel digital agency Crome joined the creative agency Und Moritz and the change management firm Caturra under one brand. At that time the group had 18 staff, Michel Gysin led Crome as owner, Stefanie Gloor led Und Moritz and Andreas Hunkeler led Caturra.
The agency arranges its 25 services in four stages. Story covers campaign concepts, corporate design, content marketing and video. Social covers Instagram, TikTok, LinkedIn, Facebook and WhatsApp. Performance covers Google Ads, social ads, ChatGPT ads, SEO, generative AI optimisation, analytics and tracking, email and marketing automation. Web covers WordPress and Shopify sites and UX design. Strategy, copy, imagery and video are produced by the same in-house team that runs the campaigns, and the agency also trains apprentices.
For search, it offers technical and content SEO and GEO, also called GAIO, aimed at making content recognisable to ChatGPT, Gemini and Perplexity. It is a Google Partner and a Yext Certified Partner, the latter relevant to keeping practice listings consistent across directories and maps. Paid search and social ads can show first results within days, while SEO and GEO build visibility over the medium term. The first consultation is free.
Its healthcare references are small but direct. The agency produced corporate identity and design work for the University Center for Dental Medicine Basel (UZB), and gave the local medical practice Praxis Dr. Wagener a digital refresh. It also ran a donor activation campaign for the Swiss Red Cross blood donation foundation for Aargau-Solothurn. There is no published dental SEO case with search metrics.
The wider client list leans towards regional and national brands: Coop Pronto, Roche, Manor, Bank WIR, Clariant, RE/MAX Switzerland, the Basel Chamber of Commerce and Museum Tinguely. A Coop Pronto social launch reached about four million people in Switzerland within 20 days, and Coop Pronto, Roche and Swisslos have given testimonials.
The agency suits Swiss dental practices or clinic groups in the Basel and tri-border region that want branding, website, listings and paid campaigns from one German-speaking team, rather than a dental-only marketing vendor. Prices are not published and work is quoted per project.
Mind Studios (Crome AG)'s Website
Mind Studios (Crome AG) at a Glance
| Founded | 2004 |
|---|---|
| Team size | 18 employees (2018) |
| Headquarters | Basel, Basel-Stadt, Switzerland |
| Leadership | Michel Gysin (Owner, Crome, 2018); Stefanie Gloor (Owner and Partner, Und Moritz, 2018); Andreas Hunkeler (Managing Director, Caturra, 2018) |
| Languages | German |
| Pricing | Quoted per project · Not published |
| Contracts & reporting | Free initial consultation; transparent offers per project; three-step process of strategy, in-house content production, then tool setup and campaign launch. |
| Tools & partnerships | Google Partner; Yext Certified Partner; Shopify; Mailchimp; Brevo Master; WordPress; Meta; LinkedIn; TikTok; Bing |
Dental Marketing Services
- Corporate design and identity
- website design on WordPress
- UX and screen design
- technical and content SEO
- GEO for AI assistants
- Google Ads
- Meta, LinkedIn and TikTok ads
- listings management via Yext
- content and video production
- email and WhatsApp marketing
- analytics and tracking
- marketing automation
Dental Clients & Results
- Coop Pronto: about 4 million people reached, 13,873 reactions and 4,290 new followers (first 20 days of social launch)
Dental Practices They Have Worked With
- University Center for Dental Medicine Basel (UZB)
Why Dentists Choose Mind Studios (Crome AG)
- Did CI/CD work for the University Center for Dental Medicine Basel
- Gave a local medical practice, Praxis Dr. Wagener, a digital refresh
- Ran a blood donation campaign for Blutspende SRK Aargau-Solothurn
- Team of about 23 with its own performance marketing department
- Yext Certified Partner for business listing management
Key Strengths
- Writes content marketing that explains treatments to prospective patients
- Supports website relaunches so a practice keeps its search visibility and traffic
- Runs technical SEO checks on practice sites for crawler access, broken pages and load times
- Adapts domains, keywords and content for each language market a practice targets
How the DSA Score Breaks Down
Points earned: 28 of 100 (profile 35 × 0.8 + client feedback 0). DSA Score: 86/100
Where Mind Studios (Crome AG) Is Listed
Questions Dentists Ask About Mind Studios (Crome AG)
Has Mind Studios worked in dentistry?
Yes. It produced corporate identity and design work for the University Center for Dental Medicine Basel. It also gave the local medical practice Praxis Dr. Wagener a digital refresh.
Does Mind Studios offer SEO and AI search optimisation?
Yes. It offers technical and content SEO and GEO aimed at visibility in ChatGPT, Gemini and Perplexity, alongside Google Ads.
Can it keep our practice listings consistent online?
It is a Yext Certified Partner, a platform used to manage business listings across directories and maps.
Who owns Mind Studios?
Mind Studios is a brand of Crome AG. It was formed in 2018 when Crome, Und Moritz and Caturra joined under one name in Basel.
How quickly will we see results?
Paid search and social ads can show first results within days, while SEO and GEO build visibility over the medium term.
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