UK dental-only agency linked to the MiSmile network, covering SEO, paid media and creative
About MiSmile Media
MiSmile Media is a UK agency that works only with dental practices. It grew out of the MiSmile Network, a group of dental practices that Dr Sandeep Kumar founded in 2015 with 20 members and that now counts more than 500. The agency launched about a year before the network's ten-year event in 2025. Kumar is CEO and founder, with Tom Hart as managing director and Rahil Kumar as co-founder. The team is at Burlington Court on New Street in Birmingham. The agency serves practices across the UK as an independent growth partner.
The team has 14 named people. It includes a strategy director with almost 20 years of Invisalign marketing behind her, a senior SEO manager with more than 14 years in digital marketing, a separate SEO executive, paid media managers, social media staff and a senior designer. The services are SEO, paid marketing, social media, brand and creative, and websites, all handled in-house. They are not sold as fixed packages.
SEO work runs in three stages. It starts with a technical audit, a review of local search and the Google Business Profile, competitor research and a content plan built on what patients actually search for. Execution covers on-page and off-page work, authority building, treatment content and ongoing technical fixes. Reporting links search activity to enquiries rather than impressions. The agency also writes about visibility in AI search tools. For Smile Stylist in Manchester, it rebuilt the SEO and optimised the profile to win back high-value city-centre searches from competitors. Paid campaigns run on Google Ads, Facebook and Instagram and focus on high-value treatments such as Invisalign and implants, using landing pages, retargeting and creative testing.
Named dental clients include Smile Stylist Dental Clinics, Dental Studio (an Invisalign provider owned by Dr Usha Ramjas), Baudelaire (a new Parisian-themed practice in central London), Parchment Street (rebranded after a change of owner) and Smmmile. The Smmmile paid media campaign produced 508 leads, 407 consultations and £627,950 of revenue from about £26,176 of ad spend over four months, a return of 24 times spend. Company-wide, the agency has served more than 150 UK practices, generated over 250,000 leads and managed more than £10m of ad spend.
The agency was a finalist for Product or Service of the Year at the 2025 Dental Industry Awards. It was also shortlisted in the New Product or Service category at the end of 2024. Client feedback on its site speaks of daily support. Each project follows a five-step process run by a named project manager, with plain-English reports built around booked patients. No rate card, minimum spend or contract length is published.
MiSmile Media's Dental SEO Page
MiSmile Media at a Glance
| Founded | 2024 (approx.) |
|---|---|
| Team size | 14 named staff |
| Headquarters | Birmingham, England, UK |
| Leadership | Dr Sandeep Kumar (CEO and Founder); Tom Hart (Managing Director); Rahil Kumar (Co-Founder and Marketing Manager); Anna Roberts (Client Director); Ali Meredith (Strategy Director); Michael Bush (Non-Executive Director) |
| Languages | English |
| Pricing | No public rate card; services are scoped per practice rather than sold as fixed packages. |
| Contracts & reporting | Five-step process (deep dive, explore, define, create, launch, evaluate) with a dedicated project manager; plain-English reporting tied to enquiries and booked patients; regular strategy reviews. Contract length and minimums not published. |
| Tools & partnerships | Google Ads; Meta (Facebook and Instagram) ads; Calendly for discovery calls |
Dental Marketing Services
- Dental SEO (technical audit, local SEO, Google Business Profile, treatment content, off-page authority)
- Google Ads
- Facebook and Instagram advertising
- landing pages and retargeting
- social media management
- brand and creative
- dental website design
- enquiry tracking and reporting
- AI search visibility guidance
Practice Types They Work With
- cosmetic dentistry and Invisalign
- implants
- independent practices
- multi-practice groups
Dental Clients & Results
- Smmmile: 508 leads, 407 consultations and £627,950 revenue from £26,175.95 ad spend, 24.0x ROAS (4 months, paid media)
- Smile Stylist Manchester: SEO rebuilt and Google Business Profile optimised to compete for high-value city-centre searches (no figures published)
Dental Practices They Have Worked With
- Smile Stylist Dental Clinics (including Manchester)
- Dental Studio
- Baudelaire (London)
- Parchment Street
- Smmmile
Why Dentists Choose MiSmile Media
- Dental-only agency
- Team from UK dental brands
- Creative plus paid media
- Serves practices UK-wide
- Takes South West clients remotely
Key Strengths
- Builds patient funnels that move ad clicks toward booked consultations
- Handles practice media production in-house alongside branding and SEO
- Brings team experience from inside dental brands to practice marketing
- Supports dental practices remotely with website, SEO and paid media
Awards & Recognition
- Finalist, Product or Service of the Year, Dental Industry Awards 2025
- Shortlisted, New Product or Service of the Year, Dental Industry Awards (December 2024)
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where MiSmile Media Is Listed
Questions Dentists Ask About MiSmile Media
Is MiSmile Media connected to the MiSmile network?
Yes. It is led by Dr Sandeep Kumar, who founded the MiSmile Network in 2015, and it is part of the network's push into practice growth services. It works as an independent growth partner for UK practices.
What does their SEO service cover?
It starts with a technical audit, local SEO and Google Business Profile review, competitor analysis and a patient-search content plan. Execution covers on-page and off-page work and technical fixes, with reporting tied to enquiries.
Which treatments do they market most?
Their paid media focuses on high-value treatments such as Invisalign and implants. The team includes a strategy director with nearly 20 years of Invisalign marketing experience.
Do they publish client results?
Yes. A Smmmile paid media campaign produced 508 leads, 407 consultations and a 24.0x return on ad spend over four months. The agency has also served over 150 UK practices.
How much do they charge?
No prices are published. Work is quoted per practice and is not sold as fixed packages.
Reviews of MiSmile Media
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