Manchester Webflow design studio with SEO retainers and a published dental launch
About Modal Digital
Modal Digital, which also trades as Modal, is a web design and AI agency at 4 Naval Street in Ancoats, Manchester. Joe Ratcliffe is director and founder, and the agency started in 2014, giving it more than ten years in the field. The team is hybrid: the Ancoats office is the base, and some staff work remotely from Australia, Canada and New Zealand. Healthcare is among its main sectors. It turns away gambling, tobacco, alcohol, vaping, weapons and adult work.
Their dental reference is Bank Dental in Poulton-le-Fylde, near Blackpool, owned by a diamond-tier Invisalign provider. Contact began in early 2024, before the building had been bought and refitted. The website went live with the new practice that year. Built in Webflow by lead developer Lewis Thewlis, the site mirrors the clean, clinical feel of the surgery and covers hygiene, cosmetic treatments, routine care, Invisalign, pricing and contact. The practice saw a 245 percent rise in enquiries, a 165 percent rise in customers and visitors staying 3.4 times longer. The practice now has a waiting list. A second phase adds online booking, live chat and a full SEO campaign.
SEO is sold as a monthly retainer. It covers local SEO, audits, schema markup, Core Web Vitals, meta data, internal linking and content strategy, with link building included. Monthly reports track organic traffic, rankings, click-through rate, conversions, backlinks, bounce rate and time on site. Their tools include Ahrefs, Moz, Semrush, SpyFu and Google Analytics. One unnamed SEO client saw a 160 percent first-year organic traffic gain and a 130 percent increase in ranked keywords.
The fit is strongest for new, squat or rebranding practices that need a polished site built quickly, with search work added later. Modal takes on no more than three major projects at once. Typical web projects run eight to twelve weeks, or up to six months when branding is included. Other healthcare work includes Dan Rix Physio, and Bupa is also a client.
Pricing is unusually open. Most website projects cost between about £10,000 and £50,000, with a typical minimum near £6,000, paid half upfront and half on launch. SEO retainers usually run £1,000 to £10,000 a month with a three-month minimum. Sites are hosted on AWS. Feedback is strong: Trustpilot shows 4.8 from 37 reviews and Google shows 4.9 from more than 107. Reviewers mention friendly, professional staff, good design, on-time delivery and traffic gains, including one 37 percent rise after a relaunch.
Modal Digital's Dental SEO Page
Modal Digital at a Glance
| Founded | 2014 |
|---|---|
| Team size | Under 50 employees |
| Headquarters | Manchester, England, UK |
| Leadership | Joe Ratcliffe (Director and founder); Lewis Thewlis (Lead developer) |
| Languages | English |
| Pricing | Websites typically about £10k-£50k, minimum around £6k, 50% upfront and 50% at launch; SEO retainers usually £1k-£10k per month including link building; about USD 100 per hour. |
| Contracts & reporting | SEO retainers have a three-month minimum per campaign; monthly SEO reports; web projects usually 8-12 weeks (up to 6 months with branding); maximum of three major projects at a time; AWS hosting with annual hosting and domain costs. |
| Tools & partnerships | Webflow (Enterprise and Professional partner badges); AWS hosting; Ahrefs; Moz; Semrush; SpyFu; Google Analytics; Shopify |
Dental Marketing Services
- Dental website design and development in Webflow
- UX auditing
- branding
- local SEO
- technical SEO and schema
- content strategy
- link building
- PPC advertising
- online booking and live chat integration
- AI variant testing
Practice Types They Work With
- Cosmetic dentistry
- Invisalign/orthodontics
- new practices
Dental Clients & Results
- Bank Dental: enquiries +245%, customers +165%, time on site 3.4x after 2024 website launch, new-patient waiting list
Dental Practices They Have Worked With
- Bank Dental (Poulton-le-Fylde)
Why Dentists Choose Modal Digital
- Named new-practice launch
- UX-led web design
- SEO and PPC available
- Good for new practices
- Based in North West
Key Strengths
- Certified Webflow partner, so practice sites can be built and edited in Webflow
- Sets up design systems so new treatment pages stay visually consistent
- Connects practice websites to third-party tools through custom integrations
How the DSA Score Breaks Down
Points earned: 28.1 of 100 (profile 19 × 0.8 + client feedback 12.9). DSA Score: 86/100
What Clients Say About Modal Digital
- 4 on review sites
Clients Most Often Praise
- Dental website design 4
- Higher Google Maps & local rankings 2
- More new patient bookings 1
- Clear reporting & honesty 1
Modal rebranded the company's old website; reviewer reports a 37% traffic rise and month-on-month sales growth since launch.
See it on es.trustpilot.comCraig Davies praised the website project and saw a noticeable rise in traffic shortly after launch; recommends Modal for web development and SEO.
See it on es.trustpilot.comModal rebuilt a 100+ page site; the quote was higher than other agencies.
See it on poyst.comShow 1 more client review
- Adam Houston: Website for his company Viaduct was creative, detailed and launched two weeks ahead of schedule. Poyst, 1 year ago (as of October 2026)
Where Modal Digital Is Listed
Questions Dentists Ask About Modal Digital
Have they built a dental website before?
Yes. They designed and built the Webflow site for Bank Dental in Poulton-le-Fylde in 2024, launched alongside the new practice. Enquiries rose 245 percent and customers 165 percent.
How much does a new practice website cost?
Most projects fall between about £10,000 and £50,000, with a typical minimum around £6,000. Payment is half upfront and half on go-live.
Do they offer ongoing SEO?
Yes, as a monthly retainer. Most clients spend £1,000 to £10,000 a month, with a three-month minimum and monthly reports on traffic, rankings and conversions.
Can our team edit the website ourselves?
Their sites are built in Webflow, which lets staff edit content. They are a Webflow partner and offer design system setup and third-party integrations.
What do other clients say?
Trustpilot shows 4.8 from 37 five-star reviews, and Google shows 4.9 from more than 107 reviews. Reviewers praise the design quality, professional staff, timely delivery and traffic gains.
How long does a project take?
Typical web projects take eight to twelve weeks. Projects that include branding or marketing can take up to six months.
Reviews of Modal Digital
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