Lille 360 marketing agency running SEO, paid media, CRM and branding for national brands
About MO&JO
MO&JO is a marketing and communication agency at 19 Square Dutilleul in Lille. It has operated since 2016 and has a team of about 30 to 35 people. The leadership includes Bertrand as CEO, Jocelyn as CTO and Charley as partnerships director. Account managers, a studio and web design lead, and consultants for social ads, SEA and web design make up the rest of the team.
The agency covers a wide range of channels: social media and community management, social ads, email and CRM, SEA and SEO, display and programmatic, offline advertising including TV, radio and DOOH, branding, web design, user-generated content and partnership campaigns. It manages about 500 campaigns a year, more than 70 active clients and around 10 million euros of media spend.
For SEO, the method starts with a semantic and technical audit, a backlink review and a competitor study. Competitor analysis covers site structure, page depth, keywords and structured data. Keyword work weighs volume, difficulty and competition, and content is organised into topic clusters aimed at search intent. Technical checks cover speed, URLs, mobile experience and broken pages. Link building is sized to budget. Their tools are Google Search Console, Semrush, SEObserver and PageSpeed Insights. Results are reviewed in a weekly meeting, and they offer free audits. Google Business Profile work and other local tactics are not described.
The client roster is mostly national retail and consumer brands: Royal Canin, BUT, Decor Discount, Le Roi du Matelas, Devred, Oney, Damart, Adagio aparthotels, Illicado and LOSC Lille football club. No healthcare or dental clients are named. A review on La Fabrique du Net from Direxi describes a site audit, a test-and-learn media plan and budget being moved to the better channels, with clearly improved search rankings. It is rated 4.9 on Google from 17 reviews, and reviewers name team members and praise their work on SEO, SEA, CRM and creative.
MO&JO publishes no prices. Its missions run in the 150,000 to 500,000 euro range, which places it above the budget of most single practices. Contract terms are not published.
The fit for dentistry is therefore narrow. MO&JO makes most sense for a dental network, DSO or dental brand running national campaigns across search, social, email and offline media and wanting one agency to plan and buy across them. An independent clinic needing local SEO would likely find the scale and pricing a mismatch.
MO&JO's Website
MO&JO at a Glance
| Founded | 2016 |
|---|---|
| Team size | 30-35 employees |
| Headquarters | Lille, Hauts-de-France, France |
| Leadership | Bertrand (CEO); Jocelyn (CTO); Charley (Partnerships Director) |
| Languages | French |
| Pricing | Not published; mission budgets of 150,000-500,000 EUR; free audits offered |
| Contracts & reporting | Weekly results review meeting; continuous tracking with strategy adjustments; contract length not published |
| Tools & partnerships | Google Search Console; Semrush; SEObserver; PageSpeed Insights |
Dental Marketing Services
- SEO audit (semantic, technical, backlinks)
- competitor analysis
- keyword research and topic clusters
- content strategy
- netlinking
- SEA
- social media and social ads
- email marketing and CRM
- display and programmatic
- TV, radio and DOOH advertising
- branding
- web design
- UGC
Dental Clients & Results
- Direxi: site audit and test-and-learn media plan with budget reallocation
- clearly improved search rankings (no metrics published)
Why Dentists Choose MO&JO
- Large brand programmes
- 30-person team
- Budgets €150,000+
- National-scale campaigns
- Founded 2016
Key Strengths
- Audits a practice network's website and patient enquiry funnel before changing content or design
- Runs test-and-learn media plans, moving practice ad budget to what performs
- Covers SEA, CRM and patient email campaigns alongside SEO and social
- Runs email acquisition campaigns for multi-location practice networks
How the DSA Score Breaks Down
Points earned: 24.8 of 100 (profile 31 × 0.8 + client feedback 0). DSA Score: 85/100
Where MO&JO Is Listed
Questions Dentists Ask About MO&JO
Is MO&JO a fit for a single dental practice?
Probably not. Their missions run from 150,000 to 500,000 euros, and their clients are national brands. They suit dental networks or brands running large multi-channel campaigns.
How do they report on SEO?
They track results continuously and review them with the client in a weekly meeting, adjusting the strategy as needed.
Which SEO tools do they use?
They use Google Search Console, Semrush, SEObserver and PageSpeed Insights.
Have they worked in healthcare?
No healthcare or dental clients are named. Their references include Royal Canin, BUT, Oney, Damart, Adagio and LOSC.
What channels can they run beyond SEO?
They also handle SEA, social ads, email and CRM, display and programmatic, TV, radio and DOOH, branding and web design.
Reviews of MO&JO
No reviews on this site yet. Have you worked with MO&JO? Your review helps other dentists choose.