Edinburgh brand, digital and shopper agency with dental group website and branding case studies
About Multiply Agency
Multiply is a marketing communications agency run by Multiply UK Ltd. Its office is at 26 Palmerston Place in Edinburgh's West End, and it also has a London base. It works in three areas: brand, digital and shopper marketing. It calls its method the Multiplier Effect, summed up as insight times creativity equals impact. Its process has four stages: plan, define, deliver and improve. Its senior team has six members: David Bradley-Bird, James King, Kate Fenton, Mark Fowlestone, Emma Strain and Graeme Clark. No founding year is given.
Most of its clients are food, drink and consumer brands, including Tennent's, Heinz, Glenmorangie, Irn-Bru, Listerine, Nicorette, Aveeno and Magners. The agency holds Google Partner status, Cyber Essentials and ISO 9001:2008 certification, and Living Wage Foundation accreditation. It is also a member of the Marketing Society. Its in-house research tool, Mind's Eye, draws on a panel of 500,000 UK consumers, including 20,000 in Scotland.
The main dental project is for Corstorphine Dental Centre. An Edinburgh group had added this practice and wanted a new brand and a website it could update cheaply. The sites for its other four practices did not allow that. Multiply designed an identity to sit alongside the group's other brands. They built a custom Drupal site with modular dental and healthcare content blocks. They set up Google Analytics and Search Console through Tag Manager, handled titles, meta descriptions and the XML sitemap, and mapped 301 redirects so old links kept working. The group then commissioned the same approach for its four other practice sites. Owner and dentist Timos Kardaras said the team listened and delivered within budget. No traffic or patient figures are published.
The case study list also includes New Life Teeth, titled Digital Strategy Creation and Activation, and Refine Plastic Surgeons, which covered brand creation, website development and a digital campaign.
The digital services cover SEO and keyword research, Google and Bing paid search, social media strategy and Facebook advertising, display advertising, email marketing, and analytics with monthly reporting. They also offer UX and UI design, motion graphics and video, and builds on Drupal, Umbraco, Sitecore and Magento.
Multiply suits dental groups that want a brand and a flexible website template rolled out across several sites, or a new treatment brand that needs launch planning. Practices wanting only local SEO or Google Business Profile management will find little on that here. Prices and contract terms are not published.
Multiply Agency's Dental SEO Page
Multiply Agency at a Glance
| Headquarters | Edinburgh, Scotland, UK |
|---|---|
| Other offices | London |
| Leadership | David Bradley-Bird (senior team); James King (senior team); Kate Fenton (senior team); Mark Fowlestone (senior team); Emma Strain (senior team); Graeme Clark (senior team) |
| Languages | English |
| Pricing | |
| Contracts & reporting | Monthly analytics reporting among digital services; ongoing hosting and technical support available. No contract length published. |
| Tools & partnerships | Google Partner; Drupal; Umbraco; Sitecore; Magento; Google Tag Manager; Google Analytics; HubSpot; Marketo; Cyber Essentials; ISO 9001:2008; Living Wage Foundation; Marketing Society member |
Dental Marketing Services
- Dental brand identity creation
- templated multi-site website builds on Drupal CMS
- on-page and technical SEO
- Google Analytics and Tag Manager setup
- 301 redirect migration
- digital strategy and activation
- paid search
- social media and Facebook advertising
- content and motion graphics
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Corstorphine Dental Centre: new brand and templated Drupal website, after which the group commissioned the same approach for its four other practice sites
- New Life Teeth: digital strategy creation and activation
Dental Practices They Have Worked With
- Corstorphine Dental Centre
- New Life Teeth
Why Dentists Choose Multiply Agency
- Multi-site rollouts
- Named Edinburgh practice
- Built an implant brand
- Brand and digital together
- Based in Edinburgh and the Lothians
Key Strengths
- Maps the patient journey using its shopper-marketing strategy methods
- Writes content and copy for individual treatment pages
- Rolls out one practice website design across several clinic locations
- Builds dental implant brands from scratch with paid social and search
How the DSA Score Breaks Down
Points earned: 17.6 of 100 (profile 22 × 0.8 + client feedback 0). DSA Score: 84/100
Where Multiply Agency Is Listed
Questions Dentists Ask About Multiply Agency
Has Multiply worked with dental practices?
Yes. They built the brand and website for Corstorphine Dental Centre in Edinburgh, and the group then used the same approach for its four other practice sites. They also have a New Life Teeth digital strategy case study.
Can my team update the website without the agency?
In the Corstorphine project, Multiply built a custom Drupal CMS. Approved staff could manage navigation, content, media and documents themselves, which kept ongoing costs down.
Do they offer SEO and paid ads?
Yes. Their digital services include SEO and keyword research, paid search on Google and Bing, Facebook advertising, display advertising and analytics with monthly reporting.
Where are they based?
Their main office is at 26 Palmerston Place, Edinburgh. They also have a base in London.
Do they publish prices?
No. Pricing and contract terms are not published, so practices need to contact the Edinburgh office for a quote.
Reviews of Multiply Agency
No reviews on this site yet. Have you worked with Multiply Agency? Your review helps other dentists choose.