Evanston branding agency serving dental associations, now part of Creative Edge
About NeigerDesign
NeigerDesign is a brand and marketing agency based on Sherman Avenue in Evanston, Illinois, just north of Chicago. Carol Neiger started the firm and still leads it as president and owner. The firm started in 1989 (some sources say 1987). In August 2025 the agency became part of Creative Edge, a full-service agency founded in 1999 in Cape Girardeau, Missouri. The deal was announced publicly in June 2026. NeigerDesign kept its name, and Creative Edge president Jason Wray will become the main contact for new business when Carol Neiger retires in August 2026.
The combined business now has offices in Evanston, Cape Girardeau and St. Louis. Long-serving staff remain in place. Jonathan Amen leads design as creative director, and John Shaw heads web and HubSpot work. NeigerDesign is a HubSpot Solutions Partner. Its services cover brand strategy and identity, websites, video, SEO and paid media, social media, annual reports, conference materials, public relations and print.
Most of the firm's dental work has been for professional bodies rather than individual practices. For the American Academy of Implant Dentistry, which has over 6,000 member dentists, the agency built a consumer site at AAID-implant.org. The site includes a dentist finder that pulls from the academy's Salesforce membership database and lets visitors search by name or location. The wider campaign covered research, positioning, SEO, content strategy, paid search, retargeting, email, social media, video, media buying, interactive quizzes and the launch of Dental Implant Awareness Month. User activity is tracked through HubSpot and Google Analytics. The agency also designed the 2021 annual report for the American Academy of Periodontology Foundation.
Its client list adds the American Dental Association, the Academy of General Dentistry and the American College of Prosthodontists, plus two local practices, Evanston Dental Associates and Newhouse Periodontics. No details of the practice-level projects are published. Outside dentistry, the firm works for hospitals, hospices, medical societies, nonprofits, schools and B2B companies.
This is a design-led agency, not a dental SEO specialist. It fits dental associations, specialist groups and larger practices that want a new brand, website and campaign handled by one team, with SEO as one part of a broader plan.
NeigerDesign's Website
NeigerDesign at a Glance
| Founded | 1989 |
|---|---|
| Team size | About 11 named staff (before Creative Edge integration) |
| Headquarters | Evanston, Illinois, USA |
| Other offices | Cape Girardeau, Missouri; St. Louis, Missouri |
| Leadership | Carol Neiger (Founder, President and Owner); Jason Wray (President and CEO, Creative Edge); Jonathan Amen (Creative Director); John Shaw (Vice President of Web Services) |
| Languages | English |
| Pricing | Not published on the agency site |
| Contracts & reporting | Retainer-based partnerships offered |
| Tools & partnerships | HubSpot Solutions Partner; Salesforce integration; Google Analytics |
Dental Marketing Services
- Brand strategy and identity
- website design and development
- SEO
- content strategy
- paid search and retargeting
- social media
- email marketing
- video production
- public awareness campaigns
- dentist directory and CRM integration
- annual reports and print collateral
Practice Types They Work With
- Dental associations
- implant dentistry
- periodontics
- prosthodontics
- general dentistry
Dental Clients & Results
- American Academy of Implant Dentistry: consumer site AAID-implant.org with Salesforce-linked dentist finder and a multi-channel public awareness campaign including Dental Implant Awareness Month (no metrics published)
- American Academy of Periodontology Foundation: 2021 annual report design
Dental Practices They Have Worked With
- American Academy of Implant Dentistry
- American Academy of Periodontology Foundation
- American Dental Association
- Academy of General Dentistry
- American College of Prosthodontists
- Evanston Dental Associates
- Newhouse Periodontics
Why Dentists Choose NeigerDesign
- Work for the ADA and the AAID
- Named periodontist and local dental clients
- Based in Evanston
- Brand, video and print in one team
- 35+ years in business
Key Strengths
- Starts practice projects with research workshops and data analysis before design
- Builds full practice brand systems that pair storytelling with design
- Offers market research to shape a practice's positioning
How the DSA Score Breaks Down
Points earned: 29.6 of 100 (profile 37 × 0.8 + client feedback 0). DSA Score: 86/100
Where NeigerDesign Is Listed
Questions Dentists Ask About NeigerDesign
Does NeigerDesign work with individual dental practices?
Their client list includes Evanston Dental Associates and Newhouse Periodontics. Most of their published dental work, however, is for associations such as the American Academy of Implant Dentistry and the American Dental Association.
What did they do for the American Academy of Implant Dentistry?
They built AAID-implant.org with a searchable dentist finder linked to the academy's Salesforce database. They also ran a public awareness campaign that included SEO, paid search, social media, video and Dental Implant Awareness Month.
Who owns NeigerDesign now?
Since August 2025 it has been part of Creative Edge, a Missouri agency. Founder Carol Neiger plans to retire in August 2026, and Creative Edge CEO Jason Wray will then lead new business.
Is SEO their main service?
No. They are a branding and design agency that offers SEO alongside identity, websites, video, HubSpot and paid media.
Where are they located?
Their main office is in Evanston, Illinois. Through Creative Edge they also have offices in Cape Girardeau and St. Louis, Missouri.
Reviews of NeigerDesign
No reviews on this site yet. Have you worked with NeigerDesign? Your review helps other dentists choose.