Chicago healthcare MSO selling patient acquisition to dental groups alongside credentialing and billing
About Neolytix
Neolytix is a Chicago healthcare services company whose office sits at 318 W Adams St. It started in 2012 as a medical billing firm for independent practices in the Midwest. It moved into payer enrollment in 2013, added full provider credentialing in 2015 and became a management services organization for multisite groups and regional health systems in 2019. In 2026 it folded its former Practice Tech Solutions unit into a marketing arm called Neolytix Growth Services. Ritu Bhatnagar is founder and President and COO, and Raj Bhatnagar is CEO.
The dental offer is sold as patient acquisition for groups with roughly 3 to 10 locations. Its main idea is that marketing should wait until operations are ready. Ads are switched on only after a new provider's credentialing has cleared. The team also audits payer directories for NPI accuracy, panel status and whether each provider is shown as accepting patients. Tracking runs through server-side Google Tag Manager and the Conversion API instead of browser pixels. A dashboard combines Search Console, GA4, Google Ads and EMR data so that collected revenue, not just lead counts, can be followed.
Alongside SEO and paid search, the service covers answer engine and generative engine optimization, and review requests and responses on Google, Healthgrades and Zocdoc. It also runs SMS and email sequences that bring back patients who are 12 to 18 months overdue for a visit. Onboarding starts with a short growth assessment call, then a custom plan in the first two weeks. Weeks two to four cover credentialing checks, directory fixes, tracking and dashboard setup. After that come monthly revenue-based reports and quarterly strategy reviews.
Results for an unnamed regional dental group include a first-place ranking for 'Invisalign Mississauga', a 3 to 4 times return on marketing spend, 120 to 140 Google Business Profile actions a month and a cost per lead of $20 to $25. Three payer directory listings were also corrected. Paid spend was reduced as organic results grew. Its testimonials come from a health group, a psychologist and a skincare clinic, not from dental offices.
The company has served 270 to 300+ healthcare organizations in more than 40 states and 31 specialties. It holds ISO 27001:2022 certification and is HIPAA compliant. No prices are published, and plans are scoped by location count, payer mix and goals. The fit is strongest for dental groups that also want help with credentialing, revenue cycle or payer data.
Neolytix's Dental SEO Page
Neolytix at a Glance
| Founded | 2012 |
|---|---|
| Headquarters | Chicago, Illinois, USA |
| Leadership | Ritu Bhatnagar (Founder, President and COO); Raj Bhatnagar (CEO); Jay Reeser (VP Payer Strategy); Brian Morefield (Business Development Director); Siddharth Burman (Marketing Manager); Nicole Golaub (Head of Credentialing) |
| Languages | English |
| Pricing | No public prices. Plans are custom-scoped by number of locations, payer mix and goals after a free growth assessment. |
| Contracts & reporting | Starts with a free, no-obligation growth assessment; custom plan in weeks 1-2; operational setup (credentialing checks, directory audit, tracking, dashboard) in weeks 2-4; then monthly revenue-based reporting and quarterly strategy reviews. |
| Tools & partnerships | Google Search Console; GA4; Google Ads; Google Tag Manager (server-side); Meta Conversion API; Healthgrades; Zocdoc; InCredibly (own AI credentialing platform); ISO 27001:2022 certified; partners include AWS, Microsoft CSP, Dialpad, PatientPay |
Dental Marketing Services
- Dental SEO
- answer engine and generative engine optimization
- Google Ads and Meta campaigns timed to provider credentialing
- payer directory audit and correction
- server-side tracking with Google Tag Manager and Conversion API
- revenue attribution dashboard (Search Console, GA4, Google Ads, EMR)
- dormant patient reactivation by SMS and email
- reputation management on Google, Healthgrades and Zocdoc
- multi-location patient acquisition
- credentialing and billing support
Practice Types They Work With
- DSOs/multi-location
- orthodontics
Dental Clients & Results
- Unnamed regional dental group: number one ranking for 'Invisalign Mississauga', 3-4x marketing ROI, 120-140 Google Business Profile actions per month, $20-$25 cost per lead sustained at scale, 3 payer directory listings corrected
Why Dentists Choose Neolytix
- Named dental case study with cost per lead
- Marketing plus billing and credentialing
- Chicago office
- Good for practices starting from zero
- Dashboards for multi-location groups
Key Strengths
- Stays open to feedback and guides startup practices from day one
- Starts with a deep practice audit covering competitors and patient personas
- Runs monthly optimisation cycles on practice campaigns based on performance data
- Offers video marketing for patient search on Google, Bing and social
How the DSA Score Breaks Down
Points earned: 28.9 of 100 (profile 25 × 0.8 + client feedback 8.9). DSA Score: 86/100
What Dental and Healthcare Clients Say About Neolytix
- 3 on its website
- 1 from dental practices
Clients Most Often Praise
- More new patient bookings 1
- Value for money 1
Dr. Jenny Martin says the practice grew from two to six therapists with Neolytix support and praises its openness to feedback.
See it on neolytix.comSarah Charmchi credits Neolytix with helping clear outstanding accounts receivable; team is willing and timely.
See it on neolytix.comAbosede Woody recommends Neolytix for startup medical practices, citing guidance from day one.
See it on neolytix.comWhere Neolytix Is Listed
Questions Dentists Ask About Neolytix
Does Neolytix only do marketing?
No. Neolytix began in 2012 as a medical billing company and also provides credentialing, payer enrollment and management services. Its marketing arm, Neolytix Growth Services, sits alongside those operations services.
What size of dental practice is the service built for?
The dental service targets groups with about 3 to 10 locations. Its dashboards and multi-location reputation tools are designed for groups that want to compare sites.
Why does credentialing affect my ads?
Neolytix launches campaigns for a provider only after credentialing has cleared, so ads do not send insured patients to a provider who cannot yet bill their plan. It also audits payer directories so the provider data is correct.
What dental results have they published?
For an unnamed regional dental group, they achieved a first-place ranking for 'Invisalign Mississauga', a 3-4x marketing ROI and leads at $20 to $25 each.
How much does it cost?
Neolytix does not publish prices. Plans are quoted after a free growth assessment and depend on location count, payer mix and goals.
Reviews of Neolytix
No reviews on this site yet. Have you worked with Neolytix? Your review helps other dentists choose.