Minnesota PR, branding and web firm that built the Minnesota Dental Association site
About Neuger
Neuger is a marketing communications firm that David Neuger founded in Northfield, Minnesota, in 2002. He is still chief executive, and Adam Neuger is president. Until October 2020 the business traded as Neuger Communications Group; that year it shortened the name and introduced a new logo. By then it had grown from two to 15 employees, had served more than 300 clients, owned the Northfield commercial printer Engage Print and gave over five percent of annual pre-tax earnings to charity.
The firm keeps its head office at 25 Bridge Square in Northfield. In 2014 it opened a second office on the fifth floor of the TractorWorks building, a former John Deere plant at 800 Washington Avenue North in the Minneapolis North Loop, after acquiring the Minneapolis PR firm Henry Schafer Partners. In 2014 healthcare and senior services were among the markets it served, alongside manufacturing, finance, nonprofits and agriculture.
Services fall into four groups: branding, public relations, web and advertising. PR covers media relations, paid media and social media strategy. The web team, led by Daniel Edwins as vice president and director of web and UX services, offers UX research, WordPress and full-stack development, React web apps, and SEO with AI visibility, or generative engine optimisation. Advertising is sold as integrated campaigns. The firm does not publish a practice-level local SEO or Google Business Profile programme for dentists.
Its clearest dental credential is the Minnesota Dental Association. Neuger designed and built the association's website, which launched in October 2014 and won three Gold honours in the 2015 AVA Digital Awards: association website, home page, and web design creativity. Neuger later modernised the site, and traffic rose 26%. The current portfolio has no dental or healthcare projects and leans toward higher education, finance, law firms, manufacturing, nonprofits and local government, with clients such as St. Olaf College, Carleton College, Ziegler CAT and Minnesota State.
That mix makes Neuger most relevant to dental associations, study clubs, dental schools and larger dental groups that need brand, PR and a well-built website handled by one firm. A single practice looking for monthly ranking reports and review campaigns would be outside the firm's published focus. Neuger does not publish prices or contract terms. The firm has 11 to 50 employees.
Neuger's Website
Neuger at a Glance
| Founded | 2002 |
|---|---|
| Team size | 11-50 employees |
| Headquarters | Northfield, Minnesota, USA |
| Other offices | Minneapolis (North Loop), Minnesota |
| Leadership | David Neuger (Founder and CEO); Adam Neuger (President); Daniel Edwins (VP and Director of Web/UX Services); Stephanie Jones (Senior Communications Counselor) |
| Languages | English |
| Pricing | $1,500-$3,250/month · $105-$160/hr |
| Tools & partnerships | WordPress; React |
Dental Marketing Services
- Website design and development for dental organisations
- SEO and AI visibility (GEO)
- public relations and media relations
- brand strategy and identity
- integrated advertising campaigns
- social media strategy
- content
Practice Types They Work With
- Dental associations and professional organisations
Dental Clients & Results
- Minnesota Dental Association: website designed and built by Neuger, launched October 2014, three Gold AVA Digital Awards (2015)
- Minnesota Dental Association: website modernisation with 26% traffic increase
Dental Practices They Have Worked With
- Minnesota Dental Association
Why Dentists Choose Neuger
- Named state dental association client
- PR as well as digital
- Two Minnesota offices
- Association marketing
- Published traffic result
Key Strengths
- Writes member-focused content that raises traffic to dental association sites
- Runs recruitment marketing to help practices and dental groups attract new staff
- Includes reputation management for practices within its integrated communications work
Awards & Recognition
- AVA Digital Awards 2015, three Gold awards for the Minnesota Dental Association website
How the DSA Score Breaks Down
Points earned: 26.4 of 100 (profile 33 × 0.8 + client feedback 0). DSA Score: 85/100
Where Neuger Is Listed
Questions Dentists Ask About Neuger
Has Neuger worked in dentistry?
Yes, for the Minnesota Dental Association. They designed and developed the association's website, which launched in 2014 and won three Gold AVA Digital Awards in 2015.
Is Neuger a dental SEO agency?
No. They are a general marketing communications firm offering branding, PR, web and advertising across many industries. Their web service includes SEO and AI visibility, but their portfolio shows no practice-level dental SEO work.
Where is Neuger based?
Their head office is at 25 Bridge Square in Northfield, Minnesota. They have had a second office in the TractorWorks building in the Minneapolis North Loop since 2014.
Who runs the firm?
David Neuger founded the firm in 2002 and is CEO, and Adam Neuger is president. Daniel Edwins leads web and UX services.
What does Neuger charge?
Prices and retainers are not published. Projects are scoped and quoted after contact.
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