Auckland performance agency running SEO, AI visibility and ads on fixed-price retainers
About Numero
Numero, styled numero®, is a performance marketing agency in Auckland. It opened in August 2016 and was previously known as BWG. It was a finalist in the 2022 Deloitte Fast 50 index of fast-growing New Zealand companies. The agency works with businesses in New Zealand, Australia and the United States, and its mission is to become the most trusted marketing agency in Australasia.
Richard Gilbert is CEO and founder. The team has 15 members. They include Harry Kidby as sales and accounts director, Irina Khomenko as head of paid media, Daniel Pinto as head of web development, Simone Lourens as SEO team lead and Cheryl Tan as senior content manager, along with strategists, developers, a designer and a copywriter.
Their SEO includes generative engine optimisation as standard. AI visibility work starts with an audit of how a brand appears in ChatGPT, Gemini, Perplexity and Google AI Overviews, followed by a look at which competitors show up instead. Ongoing work covers answer-ready copy, FAQ formatting, clear statements of hours, pricing and service areas, schema markup, entity data and citation building. Page speed and crawlability are also handled. A live dashboard tracks AI citations and mentions. Schema fixes can show results within weeks, while SEO takes three to six months. Paid media covers Google, Meta, Microsoft, TikTok and LinkedIn. Websites are built on Shopify, WordPress and Sanity.
Two health-related clients are Maxcare Dental and Dr Han Choi. No dental case study or results are published. A practice that wants SEO and Google Ads run by one team would fit their Blended Retainer. That plan combines SEO, AI visibility, ads and web under a single fee with a dedicated portfolio manager. Consultancy-only engagements are also available for practices with in-house staff.
Their results come from other sectors. Kaituna Cascades saw a 227 percent rise in conversions as a client since 2017. A2W Plumbing saw a 148 percent rise in conversions, and Louvretec saw 46 percent more Google Ads enquiries in Australia. Belair Mitsi gets 66 percent of its inbound enquiries from SEO. Manuka South recorded a 101 percent rise in Google Ads conversion value. Other named clients include Barfoot and Thompson, Mercedes-Benz Trucks, Auto Trader and Crowne Plaza Queenstown. They are rated 4.9 on Google from more than 100 reviews. Testimonials praise the team's knowledge, the reporting dashboard and the lead growth from organic search.
No prices are published. Strategies are built around each client's budget, and they offer a free consultation. Retainers are fixed price rather than a percentage of ad spend. No contract length or notice period is published. They hold Google Partner, Meta Business Partner, Shopify Partner and WordPress Partner status.
Numero's Website
Numero at a Glance
| Founded | 2016 |
|---|---|
| Team size | 15 team members |
| Headquarters | Auckland, New Zealand |
| Leadership | Richard Gilbert (CEO and Founder); Harry Kidby (Sales and Accounts Director); Irina Khomenko (Head of Paid Media); Daniel Pinto (Head of Web Development); Simone Lourens (SEO Team Lead) |
| Languages | English |
| Pricing | No public prices; budget-based strategies with a free consultation; fixed-price retainers rather than percentage of ad spend. |
| Contracts & reporting | Fixed-price retainers; Blended Retainer clients get a dedicated Portfolio Manager; live performance and AI citation dashboard; consultancy-only engagements available; contract length not published. |
| Tools & partnerships | Google Partner; Meta Business Partner; Shopify Partner; WordPress Partner; Sanity; Microsoft Ads |
Dental Marketing Services
- SEO with generative engine optimisation
- AI visibility audit across ChatGPT, Gemini, Perplexity and AI Overviews
- schema markup
- answer-ready and FAQ content
- citation and authority building
- technical SEO (speed, crawlability)
- Google Ads
- Meta Ads
- website development on WordPress, Shopify and Sanity
- Blended Retainer with dedicated portfolio manager
- consultancy-only option
Dental Clients & Results
- Kaituna Cascades: +227% total conversions (client since 2017)
- A2W Plumbing: +148% conversions since launch
- Louvretec: +46% Google Ads enquiries in Australia
- Manuka South: +101% Google Ads conversion value
- Belair Mitsi: 66% of inbound enquiries from SEO
Dental Practices They Have Worked With
- Maxcare Dental
Why Dentists Choose Numero
- Founded 2016
- Team of 10 to 49
- Listed for SEO in New Zealand
- Mid-range Auckland rate
- Established local agency
Key Strengths
- Sells performance-based marketing to practices and says it guarantees results
- Holds Google Partner status for running practice ad campaigns
- Produces treatment content marketing, a third of its work alongside SEO
Awards & Recognition
- Deloitte Fast 50 finalist (2022)
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where Numero Is Listed
Questions Dentists Ask About Numero
Has Numero worked with dental practices?
Maxcare Dental and Dr Han Choi are among their clients. They have not published a dental case study or dental-specific results.
Can they run both SEO and Google Ads for my practice?
Yes. Their Blended Retainer covers SEO, AI visibility, paid ads and web under one plan, with a dedicated portfolio manager.
How do they charge?
They use fixed-price retainers instead of a percentage of ad spend. Prices are not published and depend on the business and its budget, after a free consultation.
How long before SEO shows results?
SEO usually takes three to six months to take effect. Technical fixes such as schema may help a business appear in AI answers within weeks.
Do they help practices appear in AI search tools?
Yes. Their AI SEO service audits visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews and tracks citations on a live dashboard.
Reviews of Numero
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