Partner-owned Danish performance marketing agency with SEO, paid media and tracking teams
About Obsidian Digital A/S
Obsidian Digital A/S is a performance marketing agency registered in Copenhagen in January 2016 (CVR 37407739). Its office sits at Per Henrik Lings Allé 4 in Copenhagen Ø. The group now operates under the obsidianagency.com domain. It has eight offices in Copenhagen, Aarhus, Odense, Hamburg, Leipzig, Helsinki, Banja Luka and Sarajevo, and some listings also mention Aalborg. The agency employs more than 400 people and is co-owned by 26 partners.
Emil Ignatzi Reinholdt is Group CEO. Halfdan Timm is a co-founder and partner who also co-hosts the Danish podcast Marketing Brief. Sasa Kovacevic is the partner over organic search, where Magnus Matthiesen is Head of SEO. The SEO department is large, with separate leads for outreach and programmatic SEO and more than a dozen consultants. The agency also runs its own events, including a Social Ads Conference and an AI Marketing Conference.
Their organic search service mixes classic SEO with programmatic SEO for large keyword sets. It covers search term analysis, speed and technical fixes, content and keyword work, link building through outreach, and local SEO for businesses that serve a defined area. They also sell SEO and GEO consulting for visibility in AI search. Beyond search, the agency handles Google and Bing Ads, Meta, TikTok, LinkedIn and Pinterest ads, Klaviyo and HubSpot email, video production, web development, and GA4 or server-side tracking.
The published case work comes from retail, SaaS, finance, energy and travel rather than healthcare. Intersport gained 119% more organic traffic from scalable SEO. EV charging firm Zapp saw 35% more organic traffic, 20% higher conversion rates and 40% more engagement over two years of SEO, search ads and social campaigns. Other named brands include Rains, Lunar, Kempower and DILLING. All three Clutch reviews give five stars, praising the mix of data and creative ideas and a strong drive for results.
For a dental practice, Obsidian is a large multi-channel shop. It suits dental groups or DSOs that want SEO, paid search, social ads and tracking run as one programme across several locations or Nordic markets. A single-surgery practice may find the agency's scale and enterprise client mix less of a fit. No dental, clinic or healthcare clients appear in their industry lists or case studies. The average rate is about USD 149 per hour, with a minimum budget between USD 1,000 and 10,000.
Obsidian Digital A/S' Website
Obsidian Digital A/S at a Glance
| Founded | 2016 |
|---|---|
| Team size | 400+ employees across the group; 94 at the Danish entity |
| Headquarters | Copenhagen, Capital Region of Denmark, Denmark |
| Other offices | Aarhus, Odense, Aalborg, Hamburg, Leipzig, Helsinki, Banja Luka, Sarajevo |
| Leadership | Emil Ignatzi Reinholdt (Group CEO); Halfdan Timm (Co-founder and Partner); Sasa Kovacevic (Partner, organic search); Nicki Due-Rasmussen (Partner); Magnus Matthiesen (Head of SEO); Joachim Horst Scholz (Chairman of the board) |
| Languages | Danish; English; German; Finnish |
| Pricing | Average rate of about USD 149/hour and a minimum budget of USD 1,000 to 10,000; no public packages |
| Tools & partnerships | Google Ads; Bing Ads; Google Analytics 4; Google Tag Manager server-side tracking; Shopify Plus; Magento; HubSpot; Salesforce; Klaviyo; Meta certification; TwentyThree video marketing partner |
Dental Marketing Services
- Technical SEO
- programmatic SEO
- local SEO
- content and keyword optimisation
- link building and outreach
- SEO and GEO consulting for AI search
- Google Ads and Bing Ads
- Meta, TikTok, LinkedIn and Pinterest ads
- email marketing (Klaviyo, HubSpot)
- video and creative production
- web development
- GA4 and server-side tracking
Dental Clients & Results
- Zapp ApS: organic traffic +35%, conversion rates +20%, engagement +40% (Jan 2022 to Jan 2024)
- Intersport: organic traffic +119% from scalable SEO
- Workwear Group: Google Ads measurability improved by 17%
Why Dentists Choose Obsidian Digital A/S
- 35% more traffic and 20% more conversions
- SEO and ads in one team
- Treats clients as partners
Key Strengths
- Gives practices fast, knowledgeable support with a strong drive to deliver results
- Adds email marketing a clinic can use for recalls and patient updates
- Balances data-led decisions with creative campaign ideas for practices
How the DSA Score Breaks Down
Points earned: 61.8 of 100 (profile 57 × 0.8 + client feedback 16.2). DSA Score: 92/100
What Clients Say About Obsidian Digital A/S
- 6 on review sites
Clients Most Often Praise
- Higher Google Maps & local rankings 1
- Understanding of dentistry 1
In ShortClients praise the blend of data-driven decisions with creative ideas, strong drive for results and fast, knowledgeable support. Clients are e-commerce/tech.
Two-year SEO, PPC and social engagement for an EV charging company; praised the mix of data-driven decisions and creative ideas.
See it on clutch.coOngoing digital marketing services; highlighted the team's drive and eagerness to deliver results.
See it on clutch.coSocial media ad campaign for a jewelry store; rated them above other agencies tried.
See it on clutch.coShow 3 more client reviews
- Esther Cæcilie Lock-Hansen called it the best service and recommends Obsidian to everyone. Trustpilot, Oct 4, 2022
- Zuzana praised knowledgeable, fast and efficient support. Trustpilot, Feb 13, 2024
- Monina: Brief positive comment on doing business with them. Trustpilot, Jun 18, 2020
Where Obsidian Digital A/S Is Listed
Questions Dentists Ask About Obsidian Digital A/S
Has Obsidian Digital worked with dental or healthcare clinics?
No dental or healthcare clients appear in their case studies or industries. Their published work centres on retail, e-commerce, SaaS, finance and energy brands.
Do they offer local SEO?
Yes. Their organic search service includes local SEO for businesses targeting local markets, alongside technical SEO, content work and link building.
Can they run SEO and paid ads together?
Yes. They manage organic search, Google and Bing Ads and paid social under one roof. Zapp used them for SEO, search ads and social campaigns over two years.
Where are their teams based?
They are headquartered in Copenhagen, with offices in Aarhus, Odense, Hamburg, Leipzig, Helsinki, Banja Luka and Sarajevo. Aalborg also appears in some listings.
What does it cost to work with them?
They publish no packages. The average rate is about USD 149 per hour and a minimum budget of USD 1,000 to 10,000.
What do clients say about them?
They are rated 5.0 on Clutch from three reviews. Clients mention the blend of data with creative ideas, fast results on social ads and a strong drive to deliver.
Reviews of Obsidian Digital A/S
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