New Orleans digital agency with healthcare SEO, content, ads and web design
About Online Optimism
Online Optimism is a digital marketing and design agency headquartered at 900 Camp Street in New Orleans, with a second office on Columbus Avenue in New York City. Flynn Zaiger, a Tulane graduate, started the business in 2012 from his kitchen table and remains chief executive. The current team is about 20 people, roughly half in New Orleans and half remote across the US. In 2020 the agency opened an Atlanta office led by Taylor Kincaid, though Atlanta is not among its current offices.
The agency has a dedicated healthcare service. It covers SEO and content such as blog posts, site copy and video; search, display and remarketing ads; social media management; WordPress website design and UX; and branding. Content projects start with topic research and allow unlimited revisions. Social calendars are sent ahead for approval, with prepared answers to common questions so comments get quick replies. Ad campaigns are built around health advertising rules, which vary by location. Its healthcare clients include private clinics, community health centres, health nonprofits and wellness coaches.
The best example of local search work in health is Mid City TMS, a clinic that had no website or online presence in 2018. The agency built the site, targeted high-volume search terms, earned links from news outlets and produced technical blog content, and was still working with the clinic seven years later. Its medical director credits their SEO and content strategy with measurable results, though no figures are published. Other health clients include St. Thomas Community Health Center, Access Health Louisiana, Empire State Health Partners, NOELA Community Health Center, Doctors for America and the Tulane School of Public Health. Access Health Louisiana has used their social media service since 2017, including emergency messaging during Hurricane Ida, with monthly reports. They have no named dental clients.
Clutch shows 5.0 from 18 reviews and DesignRush 4.9 from 14. Reviewers mention responsiveness, clear communication, on-time delivery and a methodical approach to SEO. The few criticisms are about unclear payment timing and feeling pushed by feedback deadlines. Recognition includes a 2020 finalist place in the North American Inspiring Workplaces Awards, a 2018 Digiday shortlisting, and a 2025 Influencer Marketing Hub listing among top web design agencies. The agency holds Google Partner and Sprout Social Partner status.
On cost, hourly rates run 100 to 149 dollars, with a 1,000 dollar minimum project, and social media and PPC packages from 2,000 dollars a month. Past projects range from about 2,600 to 80,000 dollars. The agency suits a multi-location dental group or a practice that wants content, video, social and SEO handled by one team.
Online Optimism's Website
Online Optimism at a Glance
| Founded | 2012 |
|---|---|
| Team size | About 20 employees (some listings say 10-49) |
| Headquarters | New Orleans, Louisiana, USA |
| Other offices | New York City, New York |
| Leadership | Flynn Zaiger (Founder, CEO); Taylor Kincaid (led Atlanta office, 2020) |
| Languages | English |
| Pricing | $100-$149/hr; minimum project $1,000+; social media and PPC packages from $2,000/month; past projects about $2,600 to $80,000. |
| Contracts & reporting | Monthly performance reporting on ongoing accounts; social content calendars approved in advance; unlimited content revision rounds for healthcare content. |
| Tools & partnerships | Google Partner; Sprout Social Partner; WordPress |
Dental Marketing Services
- Healthcare SEO
- blog and website content writing
- video production
- search, display and remarketing ads
- social media management with pre-approved content calendars
- WordPress website design and UX
- branding and logo design
- email marketing
- analytics reporting
Dental Clients & Results
- Mid City TMS: website built from scratch in 2018, keyword targeting, news-site links and technical blog content, relationship ongoing seven years later (no metrics published)
- Access Health Louisiana: social media management since 2017 including Hurricane Ida emergency communications with monthly reporting
- SCCADVASA: Snapchat impressions up 50%+, Instagram up nearly 80%, 1,600+ new site users (Oct 2021-Feb 2022)
- Camphill Association of North America: website migration with estimated savings of about $22,000 per year (2026)
Why Dentists Choose Online Optimism
- Founded in 2012 with headquarters at 900 Camp Street
- Works with two Tulane University health programs
- Rated 5.0 on Clutch from 18 reviews
- Offers Reddit marketing as a named service
- Keeps a second office in New York City
Key Strengths
- Writes engaging treatment content using a data-led SEO method
- Handles practice website redesigns and migrations without losing search visibility
- Manages social media for health practices with an enthusiastic, professional team
- Produces video and digital ads that promote a practice's treatments
Awards & Recognition
- North American Inspiring Workplaces Awards finalist 2020
- Digiday Most Passionate Employees shortlist 2018
- Influencer Marketing Hub Top Web Design Agency 2025
How the DSA Score Breaks Down
Points earned: 54.7 of 100 (profile 51 × 0.8 + client feedback 13.9). DSA Score: 91/100
What Clients Say About Online Optimism
- 3 on review sites
- 1 on its website
Clients Most Often Praise
- Higher Google Maps & local rankings 2
- Understanding of dentistry 1
In ShortClients praise enthusiasm, communication and a data-driven SEO approach.
Catherine Restrepo highlights the team's enthusiastic and professional attitude on a university digital marketing project.
See it on clutch.coMary Wildfeuer says the team was deeply invested in finding a workable solution for their web migration.
See it on clutch.coChuck Griffin praises their scientific SEO approach and engaging content writing.
See it on clutch.coShow 1 more client review
- Thomas Samuels credits their SEO and PPC expertise with incredible results. Agency website
Where Online Optimism Is Listed
Questions Dentists Ask About Online Optimism
Has Online Optimism worked with medical practices?
Yes. Healthcare clients include Mid City TMS, St. Thomas Community Health Center, Access Health Louisiana and NOELA Community Health Center. They have no named dental clients.
What healthcare SEO work have they done?
For Mid City TMS they built a new website in 2018, targeted high-volume keywords, earned links from news sites and wrote technical blog content. The clinic was still a client seven years later.
How much do they charge?
Rates run $100 to $149 per hour with a $1,000 minimum project. Social media and PPC packages start at $2,000 per month.
Do they follow healthcare advertising rules?
Their ad campaigns are designed to meet health advertising regulations, which vary by location. HIPAA is not specifically mentioned.
How will I see results?
Ad campaigns come with regular data reporting, and long-term clients such as Access Health Louisiana receive monthly performance reports.
Where are they based?
Their headquarters is at 900 Camp Street in New Orleans, with a second office in New York City and part of the team working remotely.
Reviews of Online Optimism
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