Small Cape Town WordPress studio offering SEO, local search and reputation management
About Oonie Web Design
Oonie is a small web design, SEO and digital marketing studio in Wynberg, Cape Town. It was set up in 2007 by Lindsay Campbell, who is the only person named on the site and who writes its blog posts. The team has two to nine people, and the rate is 25 to 49 US dollars an hour. It is a small agency that builds long-term relationships, tests SEO ideas and keeps what works, and puts results ahead of appearances.
Their main build platform is WordPress, with WooCommerce for online shops. The service list is broad for a small team: SEO strategy and roadmaps, on-page and technical SEO, keyword and competitor research, and local SEO through Google Business Profile, citations and location pages. They also offer conversion rate optimisation with A/B testing, content marketing, social media, Google Ads and social ads, email automation, GA4 and Tag Manager tracking, online reputation management with review monitoring, AI chatbots and website maintenance. Free tools on the site include an SEO analysis, an audit checklist and a meta tag generator.
For a dental practice, the useful mix is a WordPress site combined with local SEO and review management, which together cover how most patients find a nearby dentist. Healthcare and medical is one of four industries they focus on, at 25 percent, and their client base is entirely small businesses. That points to independent, single-site practices rather than large groups. No dental clients are named anywhere.
Published proof is limited. One unnamed client moved from no online traffic to first place for several valuable keywords, and several clients reached page one in competitive sectors, with no names or figures given. The single GoodFirms review, dated March 2021, rates them 5.0 and praises service and return on investment. However, the reviewer's name matches the founder's, so it should not be treated as independent client feedback.
They publish no prices. Small sites are sold as fixed-price packages, while complex builds are scoped individually, and a care plan covers ongoing maintenance. Early SEO gains can show within four to eight weeks, with competitive rankings usually taking three to six months. KPIs are set per market and tracked weekly. Proposals are requested through an online form, and the team aims to reply within one business day. Contract length and reporting frequency are not published.
Oonie Web Design's Website
Oonie Web Design at a Glance
| Founded | 2007 |
|---|---|
| Team size | 2-9 employees |
| Headquarters | Wynberg, Cape Town, Western Cape, South Africa |
| Leadership | Lindsay Campbell (Founder) |
| Languages | English |
| Pricing | No published prices. Fixed-price packages for small sites; custom scoping for complex builds; maintenance care plan. 25-49 US dollars an hour. |
| Contracts & reporting | Proposal via online form, reply usually within one business day. KPIs tracked weekly. Early SEO gains in 4-8 weeks and competitive rankings in 3-6 months. |
| Tools & partnerships | WordPress; WooCommerce; Google Analytics 4; Google Tag Manager; Google Business Profile |
Dental Marketing Services
- WordPress website design
- local SEO with Google Business Profile, citations and location pages
- on-page and technical SEO
- keyword and competitor research
- online reputation and review management
- conversion rate optimisation
- content marketing
- Google Ads and social ads
- email marketing
- GA4 and Tag Manager tracking
- website maintenance and security
- AI chatbots
Why Dentists Choose Oonie Web Design
- Oldest firm on the Western Cape list
- Named client praise on GoodFirms
- Web design and SEO
- Rate of $25 to $49
- Since 2007
Key Strengths
- Promotes the practice through digital marketing after the site goes live
- Builds ecommerce sites for practices selling dental care products online
- Includes conversion rate optimisation to turn practice website visits into enquiries
- Runs social media, content and pay-per-click for practices alongside SEO
How the DSA Score Breaks Down
Points earned: 25.6 of 100 (profile 32 × 0.8 + client feedback 0). DSA Score: 85/100
Where Oonie Web Design Is Listed
Questions Dentists Ask About Oonie Web Design
Who runs Oonie?
Oonie was founded in 2007 by Lindsay Campbell, who is the only person named on the site. The team has two to nine people.
Can they handle local SEO and reviews for my practice?
Yes. Their services include local SEO through Google Business Profile, citations and location pages, plus online reputation management with review monitoring.
How long until SEO shows results?
Early improvements can appear in four to eight weeks. Competitive rankings typically take three to six months.
Do they publish prices?
No. They offer fixed-price packages for small sites and scope larger projects individually, so you need to request a proposal.
Have they worked with dentists?
No dental clients are named. Healthcare and medical is one of their four focus industries.
Reviews of Oonie Web Design
No reviews on this site yet. Have you worked with Oonie Web Design? Your review helps other dentists choose.