Orthodontic practice management company with in-house marketing, websites and optional SEO
About OrthoSynetics
OrthoSynetics is an orthodontic and dental business services company headquartered at 3838 North Causeway Boulevard, Suite 2200, in Metairie, Louisiana. It is not a pure marketing agency. Marketing and websites form one division of a wider business that also handles revenue cycle management, procurement and practice management. The company traces its roots to OCA Inc., formerly Orthodontic Centers of America, which renamed itself OrthoSynetics in May 2007. At that time it served around 350 orthodontic practices. It now has more than 30 years in the industry and hundreds of client practices.
Leadership has changed several times. Chris Roussos was CEO at the 2007 rename. David J. Marks became President and CEO in 2010. Ronnie LaBorde later led the company and handed over to Jonathan Isaacs in July 2024. Isaacs previously held leadership roles at Dell, NextGen Healthcare, Cantata Health Solutions and SourceMedical. In 2011 the company had a staff of more than 100, and each practice is assigned a dedicated account executive.
For marketing, OrthoSynetics offers a full-service team covering strategy, branding and design. Each client has a dedicated marketing representative and a plan built around the practice's goals. Their website service covers design, hosting and an opt-in SEO programme. The SEO programme starts at 299 dollars a month and is the only price the company publishes. A marketing strategist guides the website build. Clients own the site once a 12-month hosting agreement ends, and can then renew hosting alone. New marketing sign-ups have been offered one month free.
The company works almost entirely with orthodontists. It suits owners who want marketing bundled with billing, insurance verification and supply purchasing from one vendor. It also runs support for doctors opening new practices. Named client practices include Thurman Orthodontics, Parker Orthodontics, Davidson Orthodontics, Dunn Orthodontics, Appel Orthodontics, Andrews Orthodontics, Smile Brite Orthodontics, David Ross Orthodontics and Best Smiles.
Client comments focus on the business side as much as marketing. Dr. Michael Thurman credits their campaign and consistent brand message with more new patient calls and stronger local recognition. Dr. Joshua Parker values on-time insurance payments, and Dr. Jeremy Davidson calls the company central to his practice's success. There are no published metric-based marketing case studies, third-party review profiles or awards. Contract length for marketing is not published, although the hosting agreement runs for 12 months.
OrthoSynetics' Website
OrthoSynetics at a Glance
| Team size | 100+ employees (2011) |
|---|---|
| Headquarters | Metairie, Louisiana, USA |
| Leadership | Jonathan Isaacs (CEO) |
| Languages | English |
| Pricing | SEO programme from $299 per month; website and hosting prices not published; one month free offered on new marketing sign-ups. |
| Contracts & reporting | 12-month hosting agreement, after which the client owns the website; dedicated marketing representative; free practice assessment. |
Dental Marketing Services
- Orthodontic marketing strategy
- branding and design
- patient-start campaigns
- website design
- web hosting
- opt-in SEO programme
- dedicated marketing representative
- revenue cycle management
- insurance verification
- procurement
- practice management
Practice Types They Work With
- Orthodontics
- general dentistry
- new practice startups
Dental Clients & Results
Dental Practices They Have Worked With
- Thurman Orthodontics
- Parker Orthodontics
- Davidson Orthodontics
- Dunn Orthodontics
- Appel Orthodontics
- Andrews Orthodontics
- Smile Brite Orthodontics
- David Ross Orthodontics
- Best Smiles
Why Dentists Choose OrthoSynetics
- Serves orthodontic and dental practices only
- Offices on the 22nd floor at 3838 N. Causeway, Metairie
- Handles billing and supply buying as well as marketing
- Names nine orthodontic practices as clients
- Thurman Orthodontics credits its campaigns with more new patient calls
Key Strengths
- Starts with a practice operations assessment before recommending services
- Builds branding campaigns aimed at increasing new patient starts
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where OrthoSynetics Is Listed
Questions Dentists Ask About OrthoSynetics
Is OrthoSynetics a marketing agency?
Marketing is one of their services, but they are mainly an orthodontic practice management company. They also handle revenue cycle management, procurement and practice management.
How much does their SEO cost?
Their opt-in SEO programme starts at $299 per month. Website design and hosting prices are not published.
Do I own my website?
Yes, after the 12-month hosting agreement. After that you can renew hosting on its own.
How long have they been around?
The company was known as OCA Inc. and was renamed OrthoSynetics in 2007. It now has more than 30 years in the industry.
Who leads the company?
Jonathan Isaacs became CEO in July 2024, succeeding Ronnie LaBorde. He previously held leadership roles at Dell and NextGen Healthcare.
Reviews of OrthoSynetics
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