Out Origin Reviews & Agency Profile

About Out Origin

Out Origin is a digital agency headquartered at 9655 49 Ave NW in Edmonton, Alberta, and has operated from the city since 2014. It is a boutique, data-driven team of artists, developers and marketers, trusted by more than 500 businesses. CEO Anas Reaz oversees more than 60 full-time staff, with offices in Canada, Indonesia and Pakistan. Some listings put the company at 10 to 49 employees.

Anas Reaz studied management information systems at the University of Alberta and spent about seven years at ExxonMobil, finishing as digital lead. He also runs Squidstart. Scott Harris joined as COO in 2023 after more than 15 years in marketing strategy, and James Wilson leads sales. The wider team includes account and project managers, developers, an ads manager, an email marketing manager, content strategists and a Reddit marketing specialist. One content writer has a background in medical and oncology research.

Services cover website design and development, mobile app development, SEO and content marketing, paid advertising management, email and SMS marketing, and Reddit marketing. Their SEO focuses on quality over quantity. In-house staff writers produce content for specific buyer personas, and technical SEO is a core skill. Local SEO, Google Business Profile work and reporting cadence are not described, and there is no healthcare or dental service page. Platform partners include Shopify, WordPress, Wix, Meta, TikTok and Pinterest. The agency, which is Shopify Plus approved, moved one client's 8,000-SKU store from BigCommerce to Shopify Plus.

Most of the published work is for ecommerce and service brands. Named clients include Duracell, Targus, the University of Alberta, Fit Affinity, Winnipeg Outfitters and 100 Percent Pure. The health-related names are Action For Health Communities and a portfolio project for Advantage Med. They have no named dental clients, and the SEO case studies, for Fresh Lens, Broadway Murder and Historic Prints, sit outside healthcare. A practice would mainly look at Out Origin for a booking app, a custom website or SMS reminder campaigns run alongside search work.

On Clutch the agency holds 4.8 from 51 reviews, covering 19 projects in the United States and 8 in Canada. Reviewers mention hands-on support, weekly strategy meetings, clear reporting and feeling like an extension of their own team. Views on cost are mixed: several found the pricing fair, but one reported a final quote more than 28,000 dollars above the first estimate and raised project management concerns. Rates run 50 to 99 dollars an hour with a 1,000 dollar minimum, and most projects fall between 10,000 and 199,999 dollars. Contract terms are not published.