pepperit Reviews & Agency Profile

About pepperit

pepperit is a full-service Australian marketing agency based on the Sydney city fringe, with clients around the country. It has a Newcastle office at Level 1, 81 Hunter Street, and in 2022 its Sydney office was in Potts Point. Services include website design and development, search and SEO, paid search, social media, email marketing, content marketing, marketing strategy, campaign management, graphic design, and annual and ESG report design.

Nicole Shelley is a co-founder and head of marketing. She won the City of Sydney Young Entrepreneur of the Year award in 2018, and in 2022 she was one of 30 recipients of a City of Newcastle New Move grant. She returned to Newcastle after 14 years in Sydney, opened a second office on Hunter Street, hired three local marketers and supported two University of Newcastle internships. The agency has worked with Newcastle clients for more than a decade, has over 90 years of combined experience, and clients deal directly with the owners.

They treat SEO as a long-term job and warn against black hat shortcuts. Their search work covers technical audits of meta tags, URLs, errors, page speed and mobile performance; keyword research based on the business, sector and competitors; content calendars and copywriting; inbound links from trusted sites; and face-to-face workshops that teach in-house staff to optimise pages. Their local SEO guide covers a fully completed Google Business Profile, matching listings on Bing, Apple Maps and Yelp, and keeping details such as holiday hours current. Paid campaigns run on Google, Facebook and LinkedIn, and reports compare traffic and conversions before and after each change.

Their sectors are accountants, associations, law firms, professional services, property, retail and ecommerce, and tourism and hospitality. Health is not one of them, though their portfolio includes Ortho Outreach, which provides orthopaedic surgical care across the Pacific, and Nganampa Health Council. No dental practices appear. They suit a practice that wants a new website, brand work and steady content more than a dental-only search program.

One case study, Yarrum Designer Homes, involved restructuring the website and technical SEO to lift local visibility in Newcastle, the Hunter Valley and Port Macquarie. Testimonials from Aspen Group, Convey Connect, Cominos Family Lawyers and Nourished Beginnings mention professionalism, clear communication, better search rankings and stronger social engagement.

Indicative prices are an SEO audit with an action report from 5,000 dollars, and ongoing landing page and blog work at around 500 dollars a month. Contract lengths are not published, and proposals start from a contact brief.