Manchester cosmetic dental agency combining Meta ad creative with AI appointment setting
About Perfex
Perfex is a Manchester marketing agency that works only with cosmetic dental practices. It sells patient acquisition built on paid social rather than search. The agency has more than two years of results in dentistry and takes on only one practice per area.
The founder and director is named only as Adam. His background is in video production for premium aesthetics, dental and skincare brands, combined with IT systems work on automation and training in sales psychology and business growth. These strands shaped the agency's lead generation and client attraction systems. No other staff are named, though the team includes Meta ads and appointment-setting specialists.
Their method has three stages. First, they produce Meta ad creative in-house, including video, reels and photography aimed at high-value treatment patients. Second, an AI-driven conversion team responds to and qualifies leads around the clock; this gives three times higher conversion. Third, qualified leads are booked straight into the practice calendar as consultations. Invisalign, composite bonding and dental implants are the treatments they promote most. They also advertise guaranteed monthly appointments and open performance reporting. SEO, Google Business Profile work and review management are not part of the offer, so practices wanting organic search help will need a separate provider.
The best fit is private cosmetic practices and growing cosmetic groups that sell elective treatments and want a steady flow of booked consultations from social media.
Two dental case studies are published. For Yorkshire Dental Suite, a multi-practice group, Perfex made the client's best-performing Meta ads for implants and composite bonding, including a set of 15 video ads and branded photography. This work contributed to record revenue months in 2024, a year when the group passed 56 million pounds in revenue and grew to ten practices. Its two most recent months were then the best in the business's history. For Smile White, an aligner brand expanding across Europe, Perfex produced nine video ads and around 14 branded images and tested creative against Meta data. Campaigns over nine months drove Smile White's best revenue months. Neither case study gives figures for leads, cost per booking or return on ad spend. A third client, Jessica Megan Studios, praises their reels and content.
No pricing or contract terms are published. There is a single contact route for practices to apply.
Perfex's Website
Perfex at a Glance
| Headquarters | Manchester, England, UK |
|---|---|
| Leadership | Adam (Director and Founder) |
| Languages | English |
| Pricing | |
| Contracts & reporting | One practice per area. Advertises guaranteed monthly appointments and transparent performance reporting; specific terms not published. |
| Tools & partnerships | Meta Ads; AI appointment-setting system |
Dental Marketing Services
- Meta ad creative
- video ads and reels
- branded photography
- AI lead qualification and conversion
- appointment setting into the practice calendar
- Invisalign, composite bonding and implant campaign strategy
- performance reporting
Practice Types They Work With
- Cosmetic
- implants
- orthodontics (Invisalign and aligners)
- DSOs/multi-location
Dental Clients & Results
- Yorkshire Dental Suite: top-performing Meta ads for implants and composite bonding, 15 video ads, contributed to record revenue months as the group passed 56 million pounds revenue and expanded to 10 practices (2024)
- Smile White: 9 video ads and branded photography, campaigns drove best revenue months (over 9 months, 2024)
Dental Practices They Have Worked With
- Yorkshire Dental Suite
- Smile White
Why Dentists Choose Perfex
- Cosmetic dental only
- AI appointment setting
- In-house video and ad creative
- Invisalign and implant focus
- Local North West team
Key Strengths
- Provides performance reporting on cosmetic treatment ad campaigns
- Uses an AI appointment-setting system to book cosmetic dental consultations
- Produces in-house video and Meta ad creative for dental treatments
- Runs Invisalign, bonding and implant campaigns for cosmetic dental practices
How the DSA Score Breaks Down
Points earned: 20.8 of 100 (profile 26 × 0.8 + client feedback 0). DSA Score: 84/100
Where Perfex Is Listed
Questions Dentists Ask About Perfex
Does Perfex do dental SEO?
No. Their published services are Meta ad creative, video, AI lead qualification and appointment setting. Practices that need organic search or Google Business Profile work would need another provider.
How does their AI appointment setting work?
An AI-driven team responds to and qualifies leads around the clock, then books qualified patients directly into the practice calendar as consultations. This produces three times higher conversion.
Which dental clients have they worked with?
Published case studies cover Yorkshire Dental Suite, a multi-practice group in Yorkshire, and Smile White, an aligner brand. Both credit Perfex creative with record revenue months.
Will they work with my competitors?
No. They take only one practice per area.
Who is behind the agency?
The founder and director, Adam, has a background in video production for aesthetics, dental and skincare brands and in building automated systems.
Reviews of Perfex
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