Swindon web agency that managed Portman Dental Care's 150-practice website portfolio
About Pixel Pixel
Pixel Pixel is a small web agency at Gemini House, Hargreaves Road, Swindon, Wiltshire. It is registered as Pixel Pixel Ltd, company number 09005985, and was incorporated on 22 April 2014. Founder and managing director Jonathan Rawlins set it up to challenge the traditional web agency model. Other named team members are finance director Angela Ashdown, senior website developer James Zych and accounts administrator Marianne Rawlins. It has nine employees.
The agency groups its services into strategy, creative and development. Strategy covers website strategy, website audits, wireframes and prototypes. Creative covers web design, visual identity and rebrands, and campaign assets such as copy, banners and calls to action. Development covers website builds, performance optimisation and custom web applications. SEO, Google Business Profile management and paid advertising are not published as separate services.
Their largest dental project is with Portman Dental Care, a UK group. The agency managed and evolved a portfolio of 150 dental practice websites for Portman, and a Portman practice site is hosted on a Pixel Pixel development domain. They also built a website for Portman Clear Braces. For a dental group, this shows experience running many practice sites from a shared system, which matters for consistent branding, location pages and central updates. No metrics, rankings or patient figures are published for the Portman work.
Other clients include GWR, whose forms system they expanded, plus the training firm Product Focus, the law firm Hodge Jones & Allen, Carlton, Legal Futures and Vinoteca. This suggests the agency mainly serves mid-sized and national organisations as well as small family businesses.
The agency calls its way of working Access to Experts. Clients deal directly with the people doing the work, without account managers in between. Projects are tracked in ClickUp, where clients can see progress and leave comments. They avoid fixed packages and recycled templates. After launch, clients can keep a retainer for further development, creative and strategy support.
Rates run 150 to 250 US dollars an hour. On TechBehemoths it has a 5.0 rating from five reviews from 2015 and 2016, which praise technical and creative skill, responsiveness and fair costs. Pixel Pixel was a finalist in the TechBehemoths Awards in 2023, 2024 and 2025. A Google review on the agency's site comes from a client of more than five years.
Pixel Pixel's Website
Pixel Pixel at a Glance
| Founded | 2014 |
|---|---|
| Team size | 9 employees (some listings say 2-9) |
| Headquarters | Swindon, Wiltshire, England, UK |
| Leadership | Jonathan Rawlins (Founder and Managing Director); Angela Ashdown (Finance Director); James Zych (Senior Website Developer) |
| Languages | English |
| Pricing | No prices on own site. Rates run 150 to 250 US dollars per hour. Tailored quotes rather than packages. |
| Contracts & reporting | Project tracking in ClickUp with client access; direct contact with delivery staff instead of account managers; optional post-project retainers. |
| Tools & partnerships | ClickUp; HubSpot; Cloudflare; Google Analytics |
Dental Marketing Services
- Dental group website management
- multi-practice website development
- web design
- website audits
- web performance optimisation
- visual identity and rebranding
- custom web applications
- post-launch retainers
Practice Types They Work With
- DSOs/multi-location
- orthodontics
Dental Clients & Results
- Portman Dental Care: managed and evolved a portfolio of 150 dental practice websites
Dental Practices They Have Worked With
- Portman Dental Care
- Portman Clear Braces
Why Dentists Choose Pixel Pixel
- Named dental group build
- Repeatable site template
- Easy-to-update WordPress
- Implant clinic experience
- Based in South West
Key Strengths
- Builds custom web applications and streaming platforms beyond standard practice sites
- Offers UX/UI design to shape how patients move through a website
- Refreshes the look of an existing practice website without a full rebuild
Awards & Recognition
- TechBehemoths Awards finalist (2023, 2024, 2025)
How the DSA Score Breaks Down
Points earned: 17.6 of 100 (profile 22 × 0.8 + client feedback 0). DSA Score: 84/100
Where Pixel Pixel Is Listed
Questions Dentists Ask About Pixel Pixel
Has Pixel Pixel worked with dental groups?
Yes. They managed and evolved a portfolio of 150 dental practice websites for Portman Dental Care. They also built a site for Portman Clear Braces.
Do they offer dental SEO or Google Ads?
Their published services cover strategy, design, development and optimisation. SEO and paid ads are not published as separate services.
Will I deal with an account manager?
No. Their Access to Experts model puts clients in direct contact with the people doing the work, and projects are tracked in ClickUp.
What do they charge?
Their site has no prices. Rates run 150 to 250 US dollars an hour, and the agency quotes each project individually.
How long have they been operating?
Pixel Pixel Ltd was incorporated in April 2014 and is based in Swindon, Wiltshire.
Reviews of Pixel Pixel
No reviews on this site yet. Have you worked with Pixel Pixel? Your review helps other dentists choose.