Moscow SEO and web agency since 2006 with dental and clinic promotion services
About Pixel Plus
Pixel Plus (Piksel Plyus) is a Russian web development and search marketing agency with its main office at Prechistenka 40/2 in Moscow. It also has offices in Zelenograd, St Petersburg and Bryansk, with further presence in Petrozavodsk, Novosibirsk and Kazan. The agency has more than 150 staff, of whom over 80 work in its SEO and advertising department.
The company began in November 2006 with two founders, Anatoly Dubenchak, now general director, and Roman Golubev. Dmitry Sevalnev joined in 2007 to 2008 to head SEO and is now a co-owner; he also founded the Pixel Tools SaaS for SEO specialists. Over the years the firm merged with the DIALZ studio and with Umnye Resheniya, which brought the St Petersburg and Petrozavodsk teams, and in 2025 it launched AI search (GEO) services and moved its flagship office to Prechistenka.
For dental clinics the agency runs separate pages for SEO, website development and design. Its method starts with research rather than a fixed checklist. Typical work covers widening the site structure around services and treatment areas, building out doctor profiles with photos, education and qualifications, improving navigation and online booking, and tracking behaviour and visibility after each change. The team stresses that slow client approvals hold back results and that medical advertising law limits what can be said. Its analysis runs on its own Pixel Tools platform, and clients see hours and spend in a personal account. Payment can be fixed by volume of work, by subscription, or tied to results such as new targeted visitors or leads, with a monthly cap and lower fees in low season. Dental website builds start from 340,000 roubles before VAT.
No dental clinic is named in its published work, but the medical portfolio is large. It includes 14 health cases, including children's clinics, ENT practices and an MRI centre network. The best documented is DETSTVO Plus, a family clinic in Zelenograd, where work from 2019 to 2021 on E-E-A-T signals, article authorship, update dates and booking buttons raised non-brand search traffic by 2,357 percent and cut cost per visitor by 96 percent.
The agency holds Google Partner and Yandex certified agency status and has been a 1C-Bitrix Gold Partner since 2007. Industry awards include first place for turnkey SEO at the Workspace Digital Awards 2024, first place for e-commerce SEO in 2025, a top-3 SEO agency placing at RUWARD 2025 and gold at the Tagline Awards 2025. On Workspace it holds 10 reviews, with case notes stressing traffic growth and lower cost per click. It suits clinics and dental chains in Russia that want Yandex and Google SEO with performance-linked pricing.
Pixel Plus' Dental SEO Page
Pixel Plus at a Glance
| Founded | 2006 |
|---|---|
| Team size | 150+ employees |
| Headquarters | Moscow, Moscow, Russia |
| Other offices | Zelenograd, St Petersburg, Bryansk, Petrozavodsk, Novosibirsk, Kazan |
| Leadership | Anatoly Dubenchak (Co-founder and General Director); Roman Golubev (Co-founder); Dmitry Sevalnev (Co-owner and Head of SEO and Advertising); Pavel Geleyshev (Technical Director) |
| Languages | Russian |
| Pricing | SEO priced by volume, subscription, traffic, leads or results; cost per visitor quoted from 8 roubles; dental website development from 340,000 roubles excluding VAT. |
| Contracts & reporting | Results-based contracts set a maximum monthly payment and reduce fees in low season; work logged by hour in a client account; no guarantee of exact positions. |
| Tools & partnerships | Pixel Tools; Google Partner; Yandex certified agency (incl. Yandex Direct); 1C-Bitrix Gold Partner; Bitrix24 |
Dental Marketing Services
- Dental clinic SEO
- site structure expansion for services and treatments
- doctor profile optimisation
- online booking and UX improvements
- behavioural and search analytics
- dental website development
- dental web design
- mobile apps for clinics
- contextual advertising
- AI search (GEO) optimisation
Practice Types They Work With
- General dentistry
- multi-location clinics
Dental Clients & Results
- DETSTVO Plus family clinic, Zelenograd: non-brand search traffic +2,357%, cost per visitor down 96%, cost per action from 68 to 5 roubles (2019-2021)
- Children's Medical Center: traffic +307%, cost per click -75.5% (2 years)
- Dr Zaytsev ENT practice: traffic +977%, cost per click -91%
- MRI-Center network: search traffic +247%
Why Dentists Choose Pixel Plus
- Has separate service pages for dental SEO, design and sites
- Notes legal limits on advertising medical services
- Offers SEO paid per visitor or per lead
- Won turnkey SEO at Workspace Digital Awards 2024
- Office on Prechistenka plus a Zelenograd site
Key Strengths
- Rebuilds clinic site structure with condition, symptom, service and doctor pages
- Adds named authors, source lists and update dates to medical articles
- Pulls treatment prices automatically from the clinic database onto service pages
Awards & Recognition
- Workspace Digital Awards 2024 1st place (turnkey SEO)
- Workspace Digital Awards 2025 1st place (SEO for e-commerce)
- RUWARD AWARD 2025 top-3 SEO agency
- Tagline Awards 2025 gold (search promotion)
- Tagline Awards 2025 silver (contextual advertising)
How the DSA Score Breaks Down
Points earned: 23.2 of 100 (profile 29 × 0.8 + client feedback 0). DSA Score: 85/100
Where Pixel Plus Is Listed
Questions Dentists Ask About Pixel Plus
Does Pixel Plus have a specific dental SEO service?
Yes. They run separate pages for dental SEO, dental website development and dental web design. The SEO work focuses on site structure, doctor profiles, booking and analytics.
Can I pay for results rather than a fixed fee?
They offer payment per new targeted visitor, per lead, by turnover or by subscription. Results-based contracts include a monthly payment cap and lower charges in low season.
Have they produced results for medical clinics?
Their portfolio has 14 medical cases. For the DETSTVO Plus family clinic, non-brand search traffic rose 2,357 percent between 2019 and 2021.
Do they consider medical advertising rules?
Yes. Strict laws limit how medical services can be promoted, and aggressive tactics can break them. They do not guarantee exact search positions.
How big is the agency?
They have more than 150 staff, including over 80 in SEO and advertising, with offices in Moscow, Zelenograd, St Petersburg and Bryansk.
What does a dental website cost?
A dental website starts at 340,000 roubles before VAT. The final price is set after a technical specification is prepared.
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