Nashville agency pairing technical SEO, ADA compliance and custom software since 2012
About Plan Left
Plan Left is a marketing and technology agency based in Nashville, Tennessee. Matt Smith, its President, founded the firm in 2012 after about two decades in product development, software and marketing. He set it up to do marketing with integrity and transparency, and the company culture emphasises collaboration, continuous learning and mental health. It is a small team, and projects start at 2,500 dollars.
The firm's scope is broad. Alongside SEO and local SEO it offers website design and development, ADA accessibility audits and compliance, website maintenance, paid and programmatic advertising, content, email marketing, custom software and fractional CMO support. Its client list mixes public bodies and private brands, including the Tennessee Secretary of State, Tennessee Realtors, the City of Franklin, Lehigh University, Swaggerty's Sausage and Guardian Access Solutions.
Its SEO work leans technical. In-house specialists run a 200-factor SEO audit, and a free review checks a key landing page and ranks fixes by impact and effort. An Organic Acquisition Calculator forecasts traffic, leads and revenue before a client commits budget. Ongoing SEO management adapts content for both standard search and AI-powered search, and a separate content audit is available. Google Business Profile and review work are not described in detail, and no dental-specific service is offered.
The most relevant proof for a practice owner is Hometown Health Clinics, a multi-city medical group in western Tennessee formerly called McKenzie Medical Center. Plan Left handled discovery, a rebrand with a new name and messaging, a custom WordPress site, SEO and content, with paid media planned for a later phase. Website visits rose 23% in the first month after launch, 355% in the first year and 860% since the new brand went live. For IntellaTriage, a hospice telehealth brand, the team stabilised a site broken by conflicting plugins. Other published results include a 150% organic traffic gain for U.S. Pest Protection and 90% more new users for Remick Architecture. Medly and Dietitian Group are also clients, without case studies.
This mix suits multi-location dental groups, practices that need an accessible and well-maintained website, and owners who want forecasting before they spend. Clients on Clutch and BrightLocal rate the agency highly. Reviewers mention responsiveness, extra effort on websites, SEO fixes and web apps, and one credits the team with finding a coding flaw that was blocking traffic. Contract lengths, reporting cadence and retainer prices are not published. It holds Clutch 1000 and Clutch top SEO and digital marketing company badges.
Plan Left's Website
Plan Left at a Glance
| Founded | 2012 |
|---|---|
| Team size | 1-9 employees |
| Headquarters | Nashville, Tennessee, USA |
| Leadership | Matt Smith (Founder and President) |
| Languages | English |
| Pricing | Projects start at 2,500 USD; retainer prices not published |
| Tools & partnerships | Organic Acquisition Calculator (in-house SEO and ROI forecasting); WordPress |
Dental Marketing Services
- Technical SEO and 200-factor SEO audit
- local SEO
- SEO content and content audits
- AI search optimization
- website design and WordPress development
- ADA accessibility audits and compliance
- website maintenance
- paid and programmatic advertising
- email marketing
- branding
- custom software
Practice Types They Work With
- DSOs/multi-location
Dental Clients & Results
- Hometown Health Clinics (formerly McKenzie Medical Center): website visits +23% first month after launch, +355% first year, +860% since brand launch
- IntellaTriage: site stabilised after conflicting plugins broke it
- U.S. Pest Protection: 150% increase in organic traffic
- Remick Architecture: 90% increase in new users
Why Dentists Choose Plan Left
- Lists healthcare among its core industries
- Clients include Intellatriage, Medly and Dietitian Group
- Builds custom software as well as marketing sites
- Works with the Tennessee Secretary of State
- Offers staff augmentation for in-house marketing teams
Key Strengths
- Diagnoses technical flaws that stop a practice website from getting traffic
- Develops audience personas and editorial calendars to plan practice content
- Applies conversion rate optimisation to turn practice site visits into patient enquiries
- Runs programmatic display ads for practices alongside Google and Facebook campaigns
Awards & Recognition
- Clutch 1000
- Clutch Top SEO Company
- Clutch Top Digital Marketing Company
How the DSA Score Breaks Down
Points earned: 50.1 of 100 (profile 44 × 0.8 + client feedback 14.9). DSA Score: 90/100
What Clients Say About Plan Left
- 4 on review sites
Clients Most Often Praise
- Communication & responsiveness 1
- Higher Google Maps & local rankings 1
- Dental website design 1
In ShortClients praise responsiveness and going above and beyond on websites, SEO fixes and web apps.
This reviewer says the team went above and beyond to make sure the client was thrilled with the result.
See it on brightlocal.comThis reviewer says Plan Left found a coding flaw that had kept their website from getting traffic and proposed an SEO-based fix.
See it on brightlocal.comThis reviewer calls the team professional, timely and capable, and says Plan Left is their go-to agency for web app development.
See it on brightlocal.comShow 1 more client review
- This reviewer says Chuck is great to work with and very responsive. BrightLocal 5 stars, 9 Feb 2024
Where Plan Left Is Listed
Questions Dentists Ask About Plan Left
Has Plan Left worked with medical practices?
Yes. They rebranded and rebuilt the website for Hometown Health Clinics, a multi-city medical group in western Tennessee, and also worked for IntellaTriage, a hospice telehealth brand. They have no named dental clients.
What results did their healthcare client see?
Hometown Health Clinics' website visits rose 23% in the first month after launch, 355% in the first year and 860% since the brand launch.
Can they help make a practice website ADA compliant?
Yes. Plan Left offers ADA compliance audits and accessibility work, and publishes guidance on accessible website design.
How do they decide on SEO budgets?
They use an in-house Organic Acquisition Calculator to forecast traffic, leads and revenue before investment, and run a 200-factor SEO audit to find technical issues.
What is their minimum project size?
Projects start at 2,500 USD. Retainer pricing and contract terms are not published.
Reviews of Plan Left
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