Dental-only Grand Rapids agency with in-house video and one client per ZIP
About PMAX Dental Marketing
PMAX Dental Marketing is a Grand Rapids, Michigan, agency at 1601 Galbraith Avenue SE that works only with dental and orthodontic practices. Chris Thomas, who has more than 25 years in marketing, is founder and CEO, and Heather Thomas is co-founder and creative director. Mike Biafore is chief operating officer. The team has 11 people, including a lead web developer, two web developers, a client relations and social media manager, an executive marketing consultant and three videographers. The firm has helped practices for over 15 years and has 50 years of combined marketing experience plus eight years of dental practice management.
The service menu covers web design and development, video production, dental SEO, AI search optimization aimed at recommendations in ChatGPT, Google AI and Gemini, social media management, Google and social ads, Google review management across Google, Yahoo and Yelp, blog writing, and branding and logo design. They take one practice per ZIP code and do not sign competitors in the same area. Prospects check availability with an online ZIP code checker before anything else.
Video is what sets them apart. Their in-house crew makes practice films, doctor bios, patient stories, treatment explainers, office tours and patient testimonials, and every frame in the portfolio comes from a real client. Featured practices include Kalamazoo Smiles with nine films, Mitten Kids Dentistry with eleven, Parrish Orthodontics with nine, Miller Orthodontics with seven and Armbrecht & Wierenga Orthodontics with six.
The client base leans toward general, pediatric and orthodontic practices in West Michigan, including Premier Dental Center, Blevins Dentistry, Pediatric Dental Specialists of West Michigan, Bander Dental Group, Robinson Dental and Mergen Orthodontics. Their exclusivity model suits practices that want a marketing partner who will not also serve the practice down the road.
Published results come through named doctor testimonials. They helped grow Dr. Katherine Bandos's Kalamazoo Smiles from 1,200 to 5,000 active patients and more than 30 new patients a week. Dr. Mark Wierenga's AW Orthodontics gets 160 to 200 new patients a month. They also helped Dr. Ara Nazarian's Premier Dental Center move from a 1,600 square foot office to a 3,800 square foot one.
Prices are not published. The first step is a free consultation booked by form or a 15-minute call, with a senior team member replying within one business day. They guarantee results but give no detail, and their contract and ZIP code terms sit on separate pages that should be read before signing.
PMAX Dental Marketing's Dental SEO Page
PMAX Dental Marketing at a Glance
| Team size | 11 team members |
|---|---|
| Headquarters | Grand Rapids, Michigan, USA |
| Leadership | Chris Thomas (Founder and CEO); Heather Thomas (Co-Founder and Creative Director); Mike Biafore (Chief Operating Officer) |
| Languages | English |
| Pricing | Not published; free consultation. |
| Contracts & reporting | One practice per ZIP code; free consultation with reply from a senior team member within one business day; results guarantee mentioned without details; separate ZIP code terms. |
| Tools & partnerships | Calendly booking; ZIP code checker |
Dental Marketing Services
- Dental website design and development
- video production (practice films, doctor bios, patient stories, treatment explainers, office tours, testimonials)
- dental SEO
- AI search optimization (AISO)
- social media management
- Google Ads and social ad management
- Google review management
- blogs and content creation
- branding and logo design
- ZIP code exclusivity
Practice Types They Work With
- general dentistry
- orthodontics
- pediatric dentistry
Dental Clients & Results
- Kalamazoo Smiles: active patients grew from 1,200 to 5,000, 30+ new patients per week
- AW Orthodontics: 160-200 new patients per month
- Premier Dental Center: moved from 1,600 sq ft to 3,800 sq ft facility
Dental Practices They Have Worked With
- Kalamazoo Smiles
- Premier Dental Center
- Armbrecht & Wierenga Orthodontics
- Parrish Orthodontics
- Miller Orthodontics
- Mitten Kids Dentistry
- Blevins Dentistry
- Pediatric Dental Specialists of West Michigan
- Bander Dental Group
- Robinson Dental
- Mergen Orthodontics
Why Dentists Choose PMAX Dental Marketing
- Dental-only since 2008
- Michigan-based team
- Video-led marketing
- Serves general dentists and orthodontists
- Full service under one roof
Key Strengths
- Partners with only one practice per ZIP code
- AI search optimization so practices appear in AI-generated answers
- In-house video team shoots doctor bios, treatment explainers and office tours
How the DSA Score Breaks Down
Points earned: 21.6 of 100 (profile 27 × 0.8 + client feedback 0). DSA Score: 84/100
Where PMAX Dental Marketing Is Listed
Questions Dentists Ask About PMAX Dental Marketing
Will PMAX work with a competitor near me?
No. They take one practice per ZIP code and offer a ZIP code checker so you can see if your area is still open.
Do they shoot video themselves?
Yes. An in-house team of videographers produces practice films, doctor bios, patient stories and treatment explainers for clients such as Kalamazoo Smiles and Mitten Kids Dentistry.
What results have dentists reported?
Dr. Katherine Bandos's Kalamazoo Smiles grew from 1,200 to 5,000 active patients, and Dr. Mark Wierenga's AW Orthodontics gets 160 to 200 new patients a month.
Do they work with orthodontists?
Yes. They serve dentists and orthodontists, and their portfolio includes Parrish Orthodontics, Miller Orthodontics, Armbrecht & Wierenga Orthodontics and Mergen Orthodontics.
What does PMAX cost?
Prices are not published. You start with a free consultation, and a senior team member replies within one business day.
Reviews of PMAX Dental Marketing
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