Charlotte design and marketing firm for private medical and dental practices since 1996
About Practice Marketing Specialists
Practice Marketing Specialists, Inc. is a marketing and graphic design firm in the Charlotte area of North Carolina. It works with privately owned medical and dental practices. The company uses the tagline "The Solution That Fits". The offices it serves include dentistry, orthodontics, implants and general practice. The firm has served independent practices in the city since 1996, with an office on Piedmont Row Drive and a second location in Matthews.
The firm is not an SEO shop in the technical sense. Its focus is on how a practice looks and talks to patients. Its services are custom marketing programs, imaging and graphic design such as brochures, public relations and media placement, advertising campaigns, budgeting, patient communications, new-patient marketing plans and speaking opportunities for doctors. Its aim is growth that brings in the kind of patients a practice wants for the procedures it prefers to do. Programs come with ongoing support and evaluation rather than a one-off delivery.
The firm keeps a limited client base and takes on exceptional care practices only. For a dentist, that means fewer competing clients on the roster and more direct attention. A dentist who is unsure where to start can request a Marketing Assessment, which is offered as its own service before a full program. The firm does not publish what the assessment covers or costs.
The practice types it fits best are solo and small independent offices: general dentists, specialty practices and orthodontists who want a consistent brand across print, signage, patient materials and the web. It fits independently owned dental practices, offices that want custom branding and solo doctors with modest budgets. Large groups or DSOs that need multi-location search campaigns are not its market.
Public proof is thin. Riverside Dental Arts is a client, with work covering identity, patient communications, advertising and graphic design. No case studies are published, and no founders or staff are named. The firm does not publish a rate card and prices each engagement by scope. Practices that want rankings work, Google Business Profile management or reporting on search traffic should ask directly whether those are included, since its services cover branding and communications rather than search engine optimization. Contact is by phone on 704.451.8488 or through the contact form on its site.
Practice Marketing Specialists' Website
Practice Marketing Specialists at a Glance
| Founded | 1996 |
|---|---|
| Headquarters | Charlotte, North Carolina, USA |
| Other offices | Matthews, North Carolina |
| Languages | English |
| Pricing | No public rate card; work is quoted per scope. |
| Contracts & reporting | Ongoing support and evaluation is included in custom programs; a standalone Marketing Assessment can be bought before a full program. |
Dental Marketing Services
- Marketing assessment
- custom practice marketing programs
- practice identity and branding
- graphic design and brochures
- patient communications
- new-patient marketing plans
- print and digital advertising campaigns
- public relations and media
- speaking opportunities
- marketing budgeting
- web design
Practice Types They Work With
- general dentistry
- orthodontics
- implants
- specialty dental practices
Dental Clients & Results
Dental Practices They Have Worked With
- Riverside Dental Arts
Why Dentists Choose Practice Marketing Specialists
- Serving practices since 1996
- Named dental client
- Two Charlotte-area offices
- Work sized to your budget
- Focus on independent owners
Key Strengths
- Offers a standalone marketing assessment before committing to full services
- Helps practices plan and budget their marketing spend
- Public relations, media and speaking services to raise a dentist's local profile
- Keeps a limited practice client base with ongoing support and evaluation
How the DSA Score Breaks Down
Points earned: 22.4 of 100 (profile 28 × 0.8 + client feedback 0). DSA Score: 84/100
Where Practice Marketing Specialists Is Listed
Questions Dentists Ask About Practice Marketing Specialists
Does Practice Marketing Specialists only work with dentists?
No. They serve privately owned medical and dental practices. They highlight dental, orthodontic, implant and general dentistry offices.
Can I start with a smaller engagement before signing up for a full program?
Yes. They offer a Marketing Assessment as a separate service. Its scope and price are not published, so ask for details when you call.
Do they do SEO?
Their published services center on branding, design, patient communications, advertising and PR, with web design also offered. Search engine optimization is not a published core service, so confirm what is included.
How much do they charge?
They do not publish prices. Each engagement is quoted based on the scope of work.
Have they worked with dental practices in Charlotte?
Riverside Dental Arts is a client. That work covered identity, patient communications, advertising and graphic design.
Reviews of Practice Marketing Specialists
No reviews on this site yet. Have you worked with Practice Marketing Specialists? Your review helps other dentists choose.